Chamère and Emily in Paris join forces this fall to bring a
delightful mix of Parisian chic and playful charm to the US with
the launch of their ready-to-drink Kir Royale can. Embrace the
sophistication of Parisian style with a wink and elevate your
moments with a taste of French elegance and fun.
NEW
YORK, Oct. 10, 2024 /PRNewswire/ -- This fall,
the allure of Paris arrives
stateside as Chamère, the ready-to-drink Kir Royale,
officially launches in the US. Inspired by the iconic French
cocktail celebrated by fans of Emily in Paris, which streams on Netflix, is produced
by MTV Entertainment Studios and created by Executive Producer
Darren Star (Beverly Hills 90210, Sex and the City,
Younger). Chamère captures the essence of Parisian
sophistication with a playful twist, offering Americans a chance to
enjoy a playful taste of the City of Light wherever they are.
Chamère combines sparkling wine with natural cassis flavor to
create a delightful blend that echoes the elegance of the Kir
Royale while adding a touch of whimsy. Packaged in a chic 25cl can,
Chamère is perfect for those who appreciate style, convenience, and
a bit of playful sophistication, making it easy to enjoy the
glamour of Paris on the go.
"Chamère is more than just a drink—it's a celebration of the
Parisian art de vivre with a hint of cheeky charm," said
Letizia Razzino, Global Brand
Director at The Quintessential Brands Group. "Inspired by the
allure and playfulness of Emily in Paris, Chamère allows consumers to experience
a touch of French elegance and fun wherever they may be."
The 25cl can format is designed to fit seamlessly into the lives
of those who value a blend of sophistication and approachability,
making Chamère the ideal choice for any occasion—from a chic picnic
in the park to a casual evening at home.
In conjunction with the US launch, Chamère is unveiling a
special "Parisian Fall Picnic" event in New York City, offering a sneak peek into the
elegant yet whimsical lifestyle that this sparkling cocktail
represents. Set against the golden hues of autumn in the city, the
event will feature a curated selection of Chamère cocktails,
French-inspired cuisine, and immersive experiences that capture the
spirit of Paris with a cheeky
twist.
Starting October 10th, Chamère
will be available at select retailers in New York, New
Jersey, Connecticut,
Maryland, Delaware, and Washington, D.C., including Bottle King, Buy
Rite, and Liquor Land. Chamère will also be available for purchase
through ReserveBar beginning October
28th. To celebrate the launch, Chamère invites all to
embrace the elegance and cheekiness of Paris in every sip and follow along on social
media for more details about upcoming events and promotions.
About The Quintessential Brands Group:
With unrivaled heritage and provenance dating back to 1761, The
Quintessential Brands Group is an independent, international
spirits business, with an exciting and diverse portfolio of premium
brands and world-class production capabilities in the UK,
Ireland and France. With a global reach, and brand
building capabilities, it distributes and supplies customers around
the world. Beyond Chamère, its brands include Greenall's London Dry
Gin, BLOOM Gin, Opihr Gin and The Dubliner Irish Whiskey.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and
merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global
media and entertainment company that creates premium content and
experiences for audiences worldwide. Driven by a diverse slate of
consumer brands, Paramount Consumer Products' portfolio is based on
content from platforms including Paramount+, CBS (including CBS
Television Studios and CBS Television Distribution), cable networks
(including MTV, Nickelodeon and Showtime), and Paramount Pictures.
Additionally, the division operates Paramount Game Studios. With
properties spanning animation, live-action, preschool, youth and
adult, Paramount Consumer Products is committed to creating the
highest quality product for some of the world's most beloved,
iconic franchises. To view our range of consumer products and
Paramount branded apparel, visit ParamountShop.com.
For media inquiries, please contact:
Letizia Razzino, Global Brand
Director at The Quintessential Brands Group
letizia.razzino@quintessentialbrands.com
chamere@toarticulate.com
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SOURCE Chamère