- Jean Pockets That Show Off (Not Hide) Your
Pad -
CHICAGO, Oct. 23,
2024 /PRNewswire/ -- According to a recent study, 83%
of girls feel like they should hide their period products on the
way to the bathroom.1 U by Kotex® is empowering
women to embrace their inner confidence and champion transparency
around periods, literally. Introducing MaxiMalism
Jeans: a limited-edition line of denim jeans designed to
proudly feature your pad, not obscure it. After all, roughly 1.8
billion people menstruate every month
worldwide.2 It's time to end the shame and
recognize there is nothing to hide.
With MaxiMalism Jeans, U by Kotex® is taking the most popular
hiding place - the back pocket - and transforming it into a
showcase. The low-rise blue jeans will feature a special
transparent back pocket, encouraging you to carry around your pads
shame-free and join in the fight to end period taboo.
Recent research reveals the following true of school age
students:
- 76% say there is a negative association that periods are gross
and unsanitary3
- 65% agree that society teaches people to be ashamed of their
periods4
- 85% agree periods should be recognized as an indicator of good
health rather than as something dirty or gross.5
"U by Kotex® believes a period should never get in the way of
women's progress," said Nicole
Pawlukowsky, vice president of U by Kotex®. "We strive to
end negative perceptions around period products and destigmatize
menstrual care. Our MaxiMalism jeans bring that belief to life, by
showing that a period is nothing to hide."
The U by Kotex® MaxiMalism jeans will feature a small-batch
release of low-rise, medium-wash, perfectly baggy
jeans, featuring a transparent pocket that refuses to hide
your pad in transit. Consumers can enter for a chance to win* a
free pair of MaxiMalism Jeans. The first batch released on
October 22 has already sold out,
however, additional batches will be released at 12:00 a.m. CT on October
24 and 12:00 a.m. on
October 27 at maximalismjeans.com.
Learn more about MaxiMalism jeans at @UbyKotex on Instagram and
@UbyKotexUS on TikTok.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its trusted brands are an indispensable part of life for people in
more than 175 countries. Fueled by ingenuity, creativity, and an
understanding of people's most essential needs, we create products
that help individuals experience more of what's important to them.
Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex,
Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus,
Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2
share positions in approximately 70 countries. We use sustainable
practices that support a healthy planet, build strong communities,
and ensure our business thrives for decades to come. We are proud
to be recognized as one of the World's Most Ethical Companies(R) by
Ethisphere for the sixth year in a row and one of Fortune's Most
Innovative Companies in America in 2024. To keep up with the latest
news and to learn more about the company's 150-year history of
innovation, visit the Kimberly-Clark website.
*No purchase necessary. A purchase will not increase your
chances of winning. Open to only US residents, 18 years of age or
older. Starts 10/22/24; Ends 10/29/24. Odds depend on no./timing of
entries. Full rules at https://bit.ly/MaximalismGiveaway. Sponsor:
Kimberly-Clark Corporation.
1 According to 2021 study, State of the Period
2021, conducted by Thinx and PERIOD
2 According to 2023 study, Period poverty and
mental health of menstruators during COVID-19 pandemic: Lessons and
implications for the future, conducted by Frontiers in Global
Women's Health
3 According to 2021 study, State of the Period
2021, conducted by Thinx and PERIOD
4 According to 2021 study, State of the Period
2021, conducted by Thinx and PERIOD
5 According to 2021 study, State of the Period
2021, conducted by Thinx and PERIOD
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SOURCE Kimberly-Clark Corporation