TORONTO, Oct. 24,
2024 /PRNewswire/ -- MINISO, the renowned global
lifestyle brand, opened its newest IP Collection Store at Eaton
Centre, Toronto, on October 19, featuring the beloved Sanrio
characters. Building on the success of the West Vancouver flagship store, this new IP
Collection Store further underscores MINISO's commitment to
providing well-designed, diverse IP products and delightful
shopping experiences across Canada.
As the latest of MINISO's beloved IP Collection stores, the new
Toronto store welcomes customers
with enchanting Sanrio character-themed elements, including soft
pink decorations and a charming storefront adorned with Sanrio
character displays, blended into the overall design. The new store
spans around 300 square meters in the Eaton Centre, which is one of
the city's busiest retail hubs, ensuring exposure to a wide and
diverse audience. Inside the store, customers can explore
well-organized zones for perfumes, personal care, cosmetics, and
electronics, along with themed sections celebrating popular IPs
such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy
of multiple IP worlds together in one store.
Notably, MINISO's Harry Potter collection is making its
Canada debut in the Eaton Centre
store, bringing the joy and magic of the Harry Potter films to life
across a huge range of categories. The collection was
enthusiastically received at its launch in Hong Kong and has since brought fan-favorite
characters and enchanting designs to Harry Potter and MINISO fans
globally. Lovers of all things enchanted will discover everything
from collectible blind boxes and adorable plushies, to everyday
items like stationery, bags and accessories, helping them to relive
childhood nostalgia and make special new memories.
To celebrate the store's opening, MINISO organized a series of
events, including music from a live DJ, a ribbon-cutting ceremony,
and promotions like special giveaways and exclusive discounts to
help attendees immerse themselves in the joyful moment.
Additionally, consumers spontaneously came dressed in costumes of
their favorite IP characters, adding to the party atmosphere and
bringing the experience to life at Eaton Centre.
This new store marks a significant milestone in MINISO's
expansion across Canada, building
on the momentum of the successful Vancouver launch. With more locations planned
in key malls and exciting new IP collaborations on the horizon,
MINISO is set to continue bringing innovative and engaging shopping
experiences to communities across Canada and beyond.
About MINISO
MINISO Group is a global value retailer offering a variety of
trendy lifestyle products featuring IP design. The Company serves
consumers primarily through its large network of MINISO stores, and
promotes a relaxing, treasure-hunting and engaging shopping
experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio. Since the opening of its first store in
China in 2013, the Company has
built its flagship brand "MINISO" as a globally recognized retail
brand and established a massive store network worldwide.
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SOURCE MINISO