GUANGZHOU, China, Nov. 15,
2024 /PRNewswire/ -- MINISO, a leading global
lifestyle brand known for its high-quality, affordable lifestyle
products, is delighted that its Harry Potter-inspired collection is
now available at MINISO stores around the world.
MINISO's Harry Potter collection features over 800 meticulously
designed products spanning various categories, including plush
toys, pet products, cups, toys, stationery and gifts, fragrances,
accessories, and more than ten other categories. Each product
integrates iconic elements inspired by the Harry Potter films,
making them instantly recognizable to fans. For example,
school-themed items are inspired by the colors and symbols of the
four Hogwarts houses, featuring bags, scarves, gloves, and socks.
Beloved elements like Hedwig, Harry's birthday cake, and Platform
9¾ also appear in the designs.
The collection extends the magic further, with stylish bags
adorned with symbols like the Hogwarts crest and The Golden Snitch,
and plush toys of iconic characters such as Harry and Hermione.
Blind boxes containing hidden Hogwarts treasures add an element of
surprise for collectors, while home décor items like
Hogwarts-themed cushions as well as stationery such as journals
embossed with house emblems enhance the magical experience. Every
product is crafted with high-quality materials and meticulous
attention to detail, ensuring fans can truly engage with the
spellbinding world of Harry Potter.
MINISO's Harry Potter co-branded products have been enchanting
fans around the world. In the United
States, the Irvine Spectrum Center store, along with other
major stores on both coasts, featured meticulously designed Harry
Potter-themed areas. In Asia-Pacific, MINISO also launched Harry
Potter-themed in-store displays across multiple stores as well as a
pop-up in Hong Kong, providing
fans with a fun shopping experience.
The collection has already been launched in multiple countries,
including Canada, Malaysia, the United
Kingdom, and France, with
plans to expand to over 80 countries worldwide.
MINISO's Harry Potter-inspired collection has allowed the
company to bring the magic of Harry Potter to everyday products,
delighting fans worldwide. Looking ahead, MINISO will continue
expanding the Harry Potter collection with new items and exclusive
releases through 2025, ensuring fans across the globe can enjoy a
magical world inspired by the Harry Potter films.
About MINISO
MINISO Group is a global value retailer offering a variety of
trendy lifestyle products featuring IP design. The Company serves
consumers primarily through its large network of MINISO stores, and
promotes a relaxing, treasure-hunting and engaging shopping
experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio, and the Company continually and frequently rolls
out products with these qualities. Since the opening of its first
store in China in 2013, the
Company has built its flagship brand "MINISO" as a globally
recognized retail brand and established a massive store network
worldwide.
About the Harry Potter franchise
From the moment eleven-year-old Harry Potter met Rubeus Hagrid,
Keeper of Keys and Grounds at Hogwarts School of Witchcraft and
Wizardry, his adventures have left an indelible mark on popular
culture. Today, over 25 years later, the Harry Potter phenomenon
thrives as one of the most successful and best-loved entertainment
properties in history.
J.K. Rowling's best-selling Harry Potter novels have been
brought to life in an ever-evolving, interconnected universe which
is loved by millions of fans worldwide. Eight blockbuster Harry
Potter films and three epic Fantastic Beasts films bring the
spellbinding action to life on screen, Harry Potter and the Cursed
Child mesmerises on stage, and state-of-the-art video and mobile
games from Portkey Games allow players to experience the wizarding
world like never before. Fans can proudly showcase their passion
through innovative consumer products, and thrill at spectacular
location-based experiences - including five theme park lands at
Universal Studios locations around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry
Potter and Fantastic Beasts offerings includes ground-breaking
touring experiences and events, each developed to celebrate special
moments and locations that fans cherish, as well as the Platform 9
3⁄4 retail shops and iconic flagship store - Harry Potter New York.
Wizards, Witches and Muggles alike can also discover something new
as they explore behind-the-scenes secrets at Warner Bros. Studio
Tour London – The Making of Harry Potter and Warner Bros. Studio
Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter
books on the way, this extended world continues to provide the
community with fresh and exciting ways to interact. For its global
fans, and for generations to come, it invites everyone in to find
the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and
features, visit www.harrypotter.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part
of Warner Bros. Discovery's Revenue & Strategy division,
extends the company's powerful portfolio of entertainment brands
and franchises into the lives of fans around the world. WBDGCP
partners with best-in-class licensees globally on award-winning
toy, fashion, home décor and publishing programs inspired by the
biggest franchises from Warner Bros.' film, television, animation,
and games studios, HBO, Discovery, DC, Cartoon Network, HGTV,
Eurosport, Adult Swim, and more. With innovative global licensing
and merchandising programs, retail initiatives, and promotional
partnerships, WBDGCP is one of the leading licensing and retail
merchandising organizations in the world.
All characters and elements © & ™ Warner Bros. Entertainment
Inc. Publishing Rights ©JKR. (s24)
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SOURCE MINISO