Speakers from Almirall, AstraZeneca, Bayer,
BioNTech, Glenmark, and GSK share innovative approaches to drive
commercial excellence
BARCELONA, Spain, Oct. 29,
2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today
announced that leaders from Almirall, AstraZeneca, Bayer AG,
BioNTech SE, Glenmark, and GSK will be among speakers at Veeva
Commercial Summit, Europe on
November 19-21 in Madrid, Spain. Life sciences professionals
from across the industry will come together to share new
innovations, insights, and strategies for improving patient
outcomes through a connected approach across commercial teams.
As one of Europe's largest
gatherings of life sciences leaders, Veeva Commercial Summit will
bring together over 1,200 industry professionals for more than 100
sessions. BioNTech and GSK will headline the opening keynote,
joining Chris Moore, president of
Veeva Europe, Matt Farrell,
executive vice president of Commercial Strategy, and Arno Sosna, general manager of CRM products at
Veeva, to discuss innovations for the future of customer-centric
engagement.
Highlighted customer sessions include:
- AstraZeneca and BioNTech SE share how they infuse
AI into customer engagement.
- GSK and Takeda discuss their strategies
to simplify MLR and ensure that field and marketing teams use
timely, personalized, and impactful content.
- Almirall and Glenmark explain their key
account management approaches that enable cross-functional
collaboration with insights to drive effective key account
management.
- Daiichi Sankyo Europe GmbH and Pfizer highlight
how they use deep data to uncover new customer insights, transform
analytics, and drive business processes.
- Bayer AG and UCB medical
leaders discuss how they break down silos between medical and
commercial teams for improved collaboration, operational
efficiency, and impact.
- Cardiologic Centre Monzino's clinical trials unit head
joins GSK and Veeva to discuss why effective collaboration between
biopharmas, key opinion leaders (KOLs), and healthcare
professionals (HCPs) is crucial for improving patient
outcomes.
"When sales, marketing, medical, and service teams unify as a
single resource to ensure that each HCP interaction builds off of
the last, they can deliver more efficient and effective
engagement," said Chris Moore,
president of Veeva Europe. "Each year at Veeva Summit, the
community of life sciences leaders deepens its exchange of
innovations, ideas, and learnings that can advance the
industry."
Veeva Commercial Summit is open exclusively to life sciences
professionals. Register and review the agenda at
veeva.com/eu/Summit.
Additional Information
Connect with Veeva on LinkedIn:
linkedin.com/company/veeva-systems
About Veeva Systems
Veeva is the global leader in
cloud software for the life sciences industry. Committed to
innovation, product excellence, and customer success, Veeva serves
more than 1,000 customers, ranging from the world's largest
biopharmaceutical companies to emerging biotechs. As a Public
Benefit Corporation, Veeva is committed to balancing the interests
of all stakeholders, including customers, employees, shareholders,
and the industries it serves. For more information, visit
veeva.com/eu.
Contact:
Meera Lakhani-Patel
Veeva Systems
+44-790-430-0698
meera.lakhani-patel@veeva.com
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