New Initiative Celebrates Everyday Champions
Making a Positive Impact in Los
Angeles
LOS
ANGELES, Nov. 19, 2024 /PRNewswire/ -- Mercury
Insurance, in partnership with the Los Angeles Kings, has launched
the Hockeywood Wall of Fame – a dynamic initiative dedicated to
honoring the unsung heroes of our vibrant Los Angeles community. Housed at the Toyota
Sports Performance Center, the wall was officially unveiled at a
launch event on Sunday, Nov. 17,*
which featured LA Kings stars Anze
Kopitar, Trevor Lewis and
Kevin Fiala, as well as executives
from Mercury Insurance and the LA Kings, who inducted the inaugural
members, including Kendal Troutman,
founder of Thru Guidance Ministries and 24 Degrees of Color.
Hockeywood celebrates the everyday champions among us, including
teachers, nurses, coaches and those devoted to making a meaningful
difference in the lives of others. These local heroes will be
featured on the Hockeywood Wall of Fame so that everyone will know
their names.
"One of our core values is 'we do the right thing,' and the
Hockeywood Wall of Fame is about honoring heroes like Kendal who do
the right thing every day," said Erik
Thompson, VP and CMO, Mercury Insurance. "Our mission is to
celebrate these remarkable heroes — those who tirelessly contribute
to our neighborhoods without seeking recognition. They truly are
the heartbeat of our city."
The Hockeywood campaign includes the following elements:
- Video Art Wall – Located
at the home of the Los Angeles Kings, the Toyota Sports Performance
Center in El Segundo, California,
this art piece will be seen by more than 1.2 million visitors each
year. It features an engaging and informative display about the
program, an interactive iPad for deeper engagement with the stories
of the honored heroes, and a QR code that takes visitors to a
dedicated website where they can nominate their own community
heroes.
- Website – The Kings dedicated website features an
engaging video detailing the program, a form to nominate community
heroes and a special virtual wall of fame showcasing the inspiring
stories of each inductee.
- Hero Recognition – Each honoree will receive two
complimentary tickets to a Kings game, recognition during the game,
a Kings jersey adorned with the iconic Mercury logo patch and a
personalized engraved memento to commemorate their
contributions.
- Monthly Honors – Mercury will proudly recognize two new
community heroes each month throughout the season, ensuring that
their stories are celebrated year-round.
"We are thrilled to work with our longtime partner, Mercury
Insurance, to honor the people that make a positive difference in
Los Angeles," said Luc Robitaille, President, LA Kings. "Together
with Mercury Insurance, we have been part of the fabric of L.A. for
more than 50 years and we believe this program is the perfect way
to recognize and show our gratitude to those who give so much."
*Photos from the event are available here.
Mercury has been a partner of the Los Angeles Kings for 17
seasons and encourages everyone in the Los Angeles community to think about the
people in their lives that are community heroes and nominate them
here.
About Mercury Insurance
Headquartered in Los Angeles,
Mercury Insurance (NYSE: MCY) is a multiple-line insurance carrier
offering personal auto, homeowners, and renters insurance directly
to consumers and through a network of independent agents in
Arizona, California, Georgia, Illinois, Nevada, New
Jersey, New York,
Oklahoma, Texas and Virginia, as well as auto insurance in
Florida. Mercury also writes
business owners, business auto, landlord, commercial multi-peril
and mechanical protection insurance in various states.
Since 1962, Mercury has provided customers with tremendous value
for their insurance dollar by pairing ultra-competitive rates with
excellent customer service, through nearly 4,100 employees and
a network of more than 6,500 independent agents in 11 states.
Mercury has earned "A" ratings from A.M. Best and Fitch, as well as
"Best Auto Insurance Company" designations from Forbes and
Insure.com. For more information visit www.MercuryInsurance.com or
follow the company on Twitter or Facebook.
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SOURCE Mercury Insurance