The brand will make its first-ever Big Game
appearance on Feb. 9, 2025.
EAST
HANOVER, N.J., Dec. 4, 2024
/PRNewswire/ -- RITZ, America's favorite cracker1, is
gearing up for a monumental 2025 that includes a first-time
appearance during the Big Game.
RITZ Crackers are no stranger to a game day spread, from
tailgates outside the stadium to at-home watch parties, and the
snacking staple will now make its debut on advertising's biggest
stage.
"On a day where our products will be served on party platters
nationwide, it seemed only fitting for us to finally make an
appearance on the big screen too. This ad buy marks a significant
milestone in our journey to transform how fans view the RITZ brand
through fresh and unexpected marketing strategies that speak
directly to today's consumer," shared Steven Saenen, RITZ Vice President Marketing.
"The creative is also our boldest yet, designed to raise the bar
and meet the moment. We are excited to put it out into the
world."
The beloved cracker brand will air a 30-second spot from The
Martin Agency on February 9, 2025.
The spot will be directed by Jake
Szymanski and produced by Gifted Youth and
PXP. The campaign will also include paid media, retail,
PR and social amplification.
This marks the second year in a row that a
Mondelēz International snack brand will appear during the ad
break.
"At Mondelēz, we understand that success in the snacking
category requires more than just great products and are
consistently dreaming up new ways to evolve our marketing approach
to better connect with our fans and stay competitive," said
Tanya Berman, Mondelēz Senior Vice
President Biscuit. "An integral part of that strategy is to ensure
our presence on the right platforms, and it isn't the first time
one of our brands has risen to the challenge of capturing the
massive cultural phenomenon that is the Big Game. We are energized
by the fresh approach the RITZ brand is taking and believe it will
set the tone for a remarkable year of sustained success in an
increasingly competitive snack market."
For more information and updates on the Big Game ad, fans can
visit RITZ at www.tasteofwelcome.com and follow
RITZ® on Facebook @RITZCrackers, Twitter/X
@RITZCrackers, TikTok @theritzcrackerofficial or on Instagram
@RITZcrackers to be among the first to know about future brand
news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people
to snack right in over 150 countries around the world. With 2023
net revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz,
LU, Clif Bar and
Tate's Bake Shop biscuits and baked snacks, as well as
Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on X
at x.com/MDLZ.
Media Contact
Weber Shandwick RITZ Team
wswnycritz@webershandwick.com
1. Nielsen Connect xAOC+C L52W/E 11/17/24
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ritz-confirms-big-game-debut-in-2025-302321902.html
SOURCE Mondelēz International