New creative leader brings close to three
decades of culture-defining experience to role
LONDON, Jan. 29,
2025 /PRNewswire/ -- One of the industry's most
lauded female creative leaders, Justine
Armour is to join Forsman & Bodenfors, a part of
the Stagwell (STGW) network, as the Swedish-founded creative
collective's newly appointed Global CCO.
Forsman & Bodenfors is one of the most influential creative
agencies in the world. With a reputation for bold, transformative
work that impacts culture, leading to iconic campaigns like 'Epic
Split' for Volvo Trucks, 'Wow No Cow' for Oatly, 'Marriage Market
Takeover' for SK-II and 'Visit Sweden (not Switzerland)' for Visit Sweden.
As Global CCO, Justine will play an invaluable role in expanding
and strengthening the collective's global creative offering across
its nine offices. Justine will initially be based in New York, relocating to London later in the year.
Said Armour: "The global creative industry is crying out for
a truly distinctive, unique offering like the collective at Forsman
& Bodenfors. The Swedes are genuinely creative in their very
DNA; from the process to the org structure, F&B approaches
things in a completely counter-cultural way compared to a
traditional agency. I find this invigorating, and it's no surprise
that the collective has made some of my most favourite work in the
world over the years. The F&B culture is designed to support
and produce creativity that stands apart and transforms thoroughly,
and I'm looking forward to helping bring that magic to a wider
array of creative talent and clients around the world."
Most recently, Justine was a Partner and CCO at independent
New York agency, FIG. Justine
joined FIG from Grey New York where she was chief creative
officer, the only woman to hold the position in over 105 years.
Prior to Grey she built a diverse portfolio across agencies
including 72andSunny, Wieden+Kennedy, Publicis Mojo and Saatchi
& Saatchi. She began her career in her native Australia, at McCann Erickson Brisbane.
"Justine's outstanding creativity and track record of producing
work that helps brands grow makes her the perfect partner for us -
curating Forsman & Bodenfors' direction as we move into a new
era" commented James Denton-Clark,
the agency's recently appointed Global CEO.
"Creativity at Forsman & Bodenfors has always been about how we
approach the task and the outcomes rather than outputs. Justine
really gets that creativity is the process through which we can
achieve these outstanding results," Denton-Clark added.
Recognised across every major global award show including Cannes
Lions, D&AD, One Show, LIA's and
more, Justine has previously been named to Adweek's Creative 100
list; listed by Campaign magazine as a US Female Frontier honouree
and recognised as one of AdAge's Leading Women. A champion of
diversity, equity and purpose, Justine has spoken at numerous
events including One Club Creative Summit, SXSW and TribecaX.
About Forsman & Bodenfors Founded in 1986, Forsman
& Bodenfors has achieved global fame as a creative collective
that transforms businesses and shifts culture. One of the most
awarded agencies in the world, F&B is renowned for its uniquely
flat structure, radically collaborative ways and highly creative
ideas that transcend media and earn their way into culture for
clients including Volvo, Oatly, H&M, LG, P&G and
Therabody. The collective has grown from Swedish roots to
offices around the world, including Gothenburg, Stockholm, London, Dublin, Dubai, Singapore, Shanghai, Toronto and New
York. The first creative agency to be certified by the Fair
Pay Workplace for gender pay equity, Forsman & Bodenfors is
part of the challenger network Stagwell.
Contacts
Deborah.abraham@forsman.com +65
9114
9063
Trudi.harris@forsman.com
+44 7520 665371
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SOURCE Stagwell Inc.
