An industry first, the new feature reflects the
undeniable fact that audiences are increasingly relying on social
media influencers for news
NEW
YORK, Jan. 30, 2025 /PRNewswire/
-- PRophet, an award-winning suite of essential, AI-powered PR
software and services, today unveiled a new feature that allows
users to discover and pitch directly to relevant social media
influencers and journalists simultaneously within a single
workflow—an industry first.
In 2020, PRophet launched the first AI-powered SaaS platform of
its kind to help PR and communications leaders predict interest in
their stories among high-authority journalists. Now, leveraging
that same technology, PRophet has integrated with its
influencermarketing.ai platform to identify and target social media
influencers and journalists in one seamless process.
This development marks a pivotal step in PRophet's evolution,
blending earned media and influencer marketing capabilities in
response to shifting media consumption habits, particularly among
younger demographics. Recent Pew Research Center data revealed that
one in five Americans now regularly get their news from social
media influencers. PRophet's improved functionality allows for
streamlined engagement with these influential voices alongside
traditional media outlets.
"Today we are introducing the first of many integrations that
bridge the gap between earned media and influencer marketing," said
Aaron Kwittken, CEO and Founder of
the PRophet suite. "By unifying these two critical disciplines
through AI tools, PRophet is empowering savvy communications
professionals to craft comprehensive comms strategies that reach
audiences across all channels."
The new integration enables brands and agencies to identify
relevant influencers and content creators for news stories and
announcements across platforms including Instagram, TikTok,
YouTube, and podcasts. Users can review the influencers' audience
quality score, engagement rate, follower credibility, and advanced
insights such as popular hashtags or direct mentions.
Over the past 18 months, PRophet expanded from a single point
solution to a comprehensive suite of tools following two key
acquisitions late last year, LEADERS and UNICEPTA, greatly
expanding its capabilities and global footprint and boasting a
staff of nearly 600 across four continents and nine cities.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services
designed to empower modern communicators. Purpose-built for PR and
marketing professionals, PRophet harnesses predictive, cognitive
and generative AI to help users discover, target and engage with
high-authority journalists and leading influencers. The media
relations solution creates and tests "mediable" PR content to
predict journalist interest and sentiment. The influencer marketing
solution, influencermarketing.ai, combines influencer
discovery, analytics, brand safety and tracking technologies to
inform and manage influencer campaigns with precision. The suite
also features, UNICEPTA, the largest provider of global media,
market intelligence and social listening tools, delivering
unmatched insights and analysis to communicators
worldwide. PRophet was awarded PRovoke Media's Innovation
SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR
News' 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing
Cloud (SMC), a suite of data-driven SaaS solutions built for the
modern marketer. Visit prprophet.ai to learn more.
About Stagwell
Stagwell is the challenger holding
company built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
specialists in 35+ countries are unified under a single purpose: to
drive effectiveness and improve business results for our clients.
Join us at www.stagwellglobal.com.
Contacts:
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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SOURCE Stagwell Inc.
