PHILADELPHIA, Jan. 30,
2025 /PRNewswire/ -- Strategic media healthcare
agency CMI Media Group, a WPP company (NYSE: WPP), has released a
report offering new insights into how healthcare brands can support
patients with obesity from its extensive consumer-focused Media
Vitals™ research.
"Media Vitals 2025 Focus on Obesity" centers on the evolving way
that people manage their healthcare needs today, including
interactions with healthcare professionals, searching for treatment
options online, and ways they consume media. It is overlayed with
insights from CMI Media Group's experts providing counsel on how to
best support consumer needs, from the perspective of omnichannel
marketing. The findings offer valuable insights to healthcare
marketers looking to engage with patients.
Key findings include:
- Patients with obesity are listening to their doctors – but also
relying on their own research.
- Omnichannel continues to be a smart approach as patients engage
with a wide range of media.
- Patients are slowly leaning into AI and are open to innovation
in medicine.
In addition, a report focusing on CMI Media Group's global
healthcare provider-focused Media Vitals research will be launching
next month. Media Vitals has been providing detailed guidance on
pharma marketing efforts since 2013 and has become the premiere
research tool for the industry's leading healthcare marketers.
To request a free copy of the report, healthcare clients can
visit this link. CMI Media Group also offers qualified industry
professionals a free subscription to its daily briefing The Scoop
and other thought leadership by signing up at this link.
About CMI Media Group
CMI Media Group, a WPP company
(NYSE: WPP, http://www.wpp.com), is a full-service media agency
focused solely on health, wellness, and pharmaceutical marketing.
CMI Media Group's core offerings include Audience Strategy,
Planning, Development, and Insights; Data and Analytics; Buying and
Investment; and Direct Response and Customer Experience. As the
leading media resource for the world's top healthcare companies,
CMI Media Group brings together leading technology, data, and
talent to deliver seamless capabilities for clients. CMI
Media Group has been recognized as a leader in DE&I, talent
retention and employee development as well as one of the industry's
best places to work. To apply for a position within our teams visit
https://www.cmimediagroup.com/careers
Press contact:
Carly
Kuper
610 731 5409
ckuper@cmimediagroup.com
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SOURCE CMI Media Group
