NGVC Natural Grocers by Vitamin Cottage Inc

Shoppers can enjoy up to 43% off select products, budget-friendly meal ideas, dessert recipes, and a free sweet treat on Valentine's Day

LAKEWOOD, Colo., Feb. 11, 2025 /PRNewswire/ -- Natural Grocers® is making it easy (and affordable) to spread the love this Valentine's Day with its annual Valentine's Hot Deals event. From Feb. 11-14, customers can score sweet savings on premium-quality products—perfect for pampering their special someone. Whether you're looking for unique, budget-friendly gifts or the perfect ingredients for a homemade romantic meal, Natural Grocers has you covered. Plus, {N}power® members get an extra treat—a free Chocolove® chocolate bar on Valentine's Day. And because love is best when shared, the nation's leading family-operated organic and natural grocery retailer will donate 1% of all sales on Feb. 14 to the Natural Grocers Heroes In Aprons Fund, supporting its hardworking Natural Grocers good4u® Crew members facing unexpected hardships.

VALENTINE'S DAY GIFTS
Make the most of your Valentine's budget—and your time—with Natural Grocers' Valentine's Hot Deals.^[i] Pick up the perfect gift* and pamper your sweetie, while stocking up on scrumptious snacks, delicious drinks, or ingredients for a cozy dinner-date. Enjoy up to 43% off Natural Grocers' already Always Affordable^SM Prices on select products, including:

• Love Corn® Corn Snacks (2/$5)
• Chocolove® Chocolate Bars (2/$5.98)
• Maggie's Organics® Select Socks and Apparel ($5.89-$20.99)
• Natural Grocers® Brand Bath Bombs (2/$6)
• GT's SYNERGY® Raw Kombucha ($2.45/16 oz)
• $1 off all Thousand Hills® Steaks
• $1 off all Meati^TM Steak Alternatives

*Need more gift ideas? Think Wisely with these fabulous, sweet suggestions, that are priced just right!

FREE CHOCOLATE BAR FOR {N}POWER MEMBERS
What's better than chocolate on Valentine's Day? FREE chocolate! {N}power® members can enjoy a complimentary Chocolove chocolate bar when they shop in-store on Feb. 14—because sweet treats are even better when they're on the house.^[ii] Not a member yet? Joining is easy—sign up at naturalgrocers.com/join or text "organic" to 303-986-4600.^[iv]

SKIP THE RESERVATION
This Valentine's Day, skip the reservation and make a restaurant-quality, healthy Surf and Turf meal at an Always Affordable price, starting at under $20 for 2 people! Butternut Squash, Salad and Rolls option starts under $12. Click here for deals.^[iii]

VALENTINE'S DAY DESSERTS
What better way to show your Valentine your love than with a homemade dessert? Check out some of Natural Grocers' most beloved Valentine's Day dessert recipes. Each has been tested and approved by members of the Nutrition Education Department at the Company's headquarters.

• High-Protein Chocolate Raspberry Pudding with a Hard-Shell Topping
• Razzleberry Tartelettes
• Heart Beet Cookies
• Chocolate Powerhouse Pudding
• Flourless Chocolate Cake

CREW APPRECIATION ON VALENTINE'S DAY
February is all about love and appreciation at Natural Grocers, especially for its dedicated employees. The company celebrates its annual Crew Appreciation Month by treating its good4u Crew members to exclusive discounts, freebies, and chances to win prizes. As part of this month-long expression of gratitude, Natural Grocers will also donate 1% of its Valentine's Day sales to the Natural Grocers Heroes In Aprons Fund.^[iv] Established in 2020, this 501(c)(3) nonprofit provides short-term financial assistance to Crew members and their immediate family members facing economic hardship due to illness, natural disasters, or other unexpected challenges.

CUT PAST CUPID & KEEP THE DEALS GOING
Valentine's Day may be over on Saturday, but the savings will still be strong at Natural Grocers! From now until February 22, 2025, customers can enjoy extra discounts on a variety of products across every department. Don't miss out—click here for all the deals.^[iv]

For the most up to date information from Natural Grocers, including sale items, recipes, educational articles and more:

• Subscribe to the Free good4u^TM Health Hotline® Magazine.
• Download the Natural Grocers Mobile App.
• For media inquiries, please email kmacarelli@naturalgrocers.com.
• Click here for a complimentary press kit.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] Offers valid from 2/11/2025 to 2/14/2025. Redeemable only for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors.

^[ii] Free Chocolove® chocolate bar. Excludes organic and no sugar added bars. Limit 1 per customer for in-store purchases at participating Natural Grocers stores. Bring bar to the register to redeem. Offer only valid to registered {N}power members at participating Natural Grocers stores on 2/14/2025. Quantity limited to stock on hand; no rain checks. This offer is pre-loaded to {N}power accounts. Enter phone number at checkout to redeem offer. Natural Grocers reserves the right to correct errors.

^[iii] Offers valid from 2/11/2025 to 2/14/2025. Redeemable only for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors.

^[iv] Message and data rates may apply. See naturalgrocers.com/privacy for Privacy Policy and naturalgrocers.com/terms for the {N}power terms of use.

^[v] Excludes gift cards.

^[vi] Offers available 1/24/2025 to 02/22/2025. Redeemable only for in-store customer purchases at participating stores. Quantity limited to stock on hand, no rainchecks. Unless otherwise noted, all discounts are on regular prices, cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors.

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