The media powerhouse is taking over NBA
All-Star weekend with exclusive content and star-studded
experiences, showcasing a new era for digital entertainment
LOS
ANGELES, Feb. 14, 2025 /PRNewswire/ -- Triller is
making a powerful comeback by teaming up with NBA All-Star
Baron Davis' Business Inside the
Game (BIG) and influencer organization, REACH, for an exciting
presence at NBA All-Star Weekend. BIG, known for its summits,
workshops, and experiences connecting business and social
enterprise, joined forces with Triller to create high-profile
engagements. This collaboration will bring fans exclusive content,
immersive experiences, and top-tier entertainment at the
intersection of sports, music, and culture.
BIG and Triller will set up a temporary remote studio in
San Francisco to produce exclusive
Triller content featuring NBA athletes, artists, and sports
business leaders. This premium content will be available
exclusively on the Triller app, giving fans unparalleled access to
the biggest names in the industry.
"NBA All-Star Weekend is the perfect stage for Triller to
showcase its commitment to culture, sports, and innovation. We are
thrilled to partner with BIG and REACH to create a dynamic and
immersive experience for fans and industry leaders alike," said
Sean Kim, CEO of Triller App.
"Triller isn't just back - it's better than it's ever been. This
partnership underscores Triller's place at the forefront of culture
and innovation. We are excited to collaborate with Triller as they
continue their incredible resurgence, offering unique and powerful
storytelling opportunities for athletes, artists, and entrepreneurs
alike." said Baron Davis, CEO of BIG
and a long-time Triller collaborator and investor.
The Triller app has recently undergone a major transformation,
unveiling a sleek redesign that has ignited a surge of creators and
celebrities flocking to the platform. As uncertainty around TikTok
grows, Triller has cemented itself as the go-to destination for
music, sports, and culture. With top influencers, athletes, and
musicians embracing the platform, Triller is redefining digital
entertainment.
"With a new creator studio and
fund designed to give creators greater ownership and monetization
opportunities, this is just the beginning of Triller's new era,"
said Antoine Grant, General Partner
at Evercurrent Brands, a next-generation platform focused on
building and scaling brands that drive culture through
storytelling. "NBA All-Star Weekend is Triller's opening game -
we're building a space where athletes, artists, and influencers can
take control of their content, collaborate, and create
game-changing work on their own terms."
Some of the biggest names in social media, sports, and culture
will be in attendance at NBA All-Star Weekend, including
14-year-old culinary sensation Cooking with Kian, Women's
Basketball stars - including Lauren Fitzmaurice and
Mia Mastrov- and Latinx mental
health activist and content creator Joseph
Arujo, among many others.
With over 6 million social media followers, REACH CEO
Dylan Huey, CEO of REACH will also
attend the event. "Partnering with Triller for NBA All-Star Weekend
is an incredible opportunity to bring together top creators,
athletes, and industry leaders in a way that pushes digital
entertainment forward," said Huey, whose agency aims to bridge Gen
Z talent with top brands like YouTube and Disney.
As uncertainty around TikTok grows, Triller has cemented itself
as the go-to destination for music, sports, and culture. With top
influencers, athletes, and musicians embracing the platform, and
with more opportunities for creators to reach their
audiences,Triller is redefining digital entertainment.
The NBA All-Star Weekend collaboration with BIG is yet another
milestone solidifying Triller's dominance in the industry and
setting the stage for even bigger things to come.
It's time to experience the next evolution of digital
entertainment.
Here's where you can catch the action:
Thursday, February 13 – BIG
Showcase
Millennium Tower Penthouse, San Francisco
6:00 PM – 9:00
PM
A night of exclusive presentations and networking
with top industry leaders.
Friday, February 14 – The
Draymond Green Show Live Podcast
Empire Studio,
San Francisco
7:00 PM – 10:30 PM
NBA star Draymond Green joins Baron Davis for an unfiltered live podcast with
surprise guests.
Saturday, February 15 – BIG
Summit & Mixer
BIG Summit
Baron Davis' BIG
Summits connect athletes, entrepreneurs, and investors to shape the
future of sports, media, and tech. Events include basketball games
and post-game networking.
The Hibernia Bank, San
Francisco
10:30 AM – 4:00 PM
Join thought leaders for dynamic
panels on sports, tech, and business. Don't miss the exclusive
Triller Content Studio!
All-Star Mixer
Modi, San
Francisco
7:30 PM – 10:00 PM
An exclusive VIP event hosted by
Baron Davis, Silicon Valley Bank,
and First Citizens Wealth.
Stay tuned for behind-the-scenes access and exclusive content
from Triller. Follow us for live updates and join the conversation
using #BIGTrillerAllStarWeekend
Download Triller now to stay tuned on all the events and all the
creators, celebrities, and athletes that will be in attendance.
About Business Inside The Game
Business Inside
The Game (BIG) is a members-only platform that offers its community
networking and thought leadership events, access to a pipeline of
investment opportunities, as well as meaningful connections with
like-minded professionals. Founded by investor and two-time NBA
All-Star Baron Davis, BIG represents
the eyes and ears of culture in driving innovation in sports,
entertainment and technology. BIG embodies a new school way of
doing business wherein athletes, multi-hyphenates, startup
founders, investors and executives sit at the same table. For
membership information visit TeamBig.io and connect with BIG
on Linkedin, Instagram and X.
About Triller Group Inc.
Nasdaq: ILLR. Triller Group
is a US-based company that operates two main businesses: the newly
merged US-based social media operations (Triller Corp.), and the
legacy operations of the Company in Hong
Kong ("AGBA").
Triller Corp. is a next generation, AI-powered, social media and
live-streaming event platform for creators. Pairing music culture
with sports, fashion, entertainment, and influencers through a
360-degree view of content and technology, Triller Corp. uses
proprietary AI technology to push and track content virally to
affiliated and non-affiliated sites and networks, enabling them to
reach millions of additional users. Triller Corp. additionally owns
Triller Sports, Bare-Knuckle Fighting Championship (BKFC);
Amplify.ai, a leading machine-learning, AI platform; and TrillerTV,
a premier global PPV, AVOD, and SVOD streaming service. For more
information, visit www.triller.co.
Established in 1993, AGBA is a leading, multi-channel business
platform that incorporates cutting edge machine-learning and offers
a broad set of financial services and healthcare products to
consumers through a tech-led ecosystem, enabling clients to unlock
the choices that best suit their needs. Trusted by over 400,000
individual and corporate customers, the Group is organized into
four market-leading businesses: Platform Business, Distribution
Business, Healthcare Business, and Fintech Business. For more
information, please visit www.agba.com.
Safe Harbor Statement
This press release contains
forward-looking statements as defined by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other
statements that are other than statements of historical facts. When
the Company uses words such as "may," "will," "intend," "should,"
"believe," "expect," "anticipate," "project," "estimate" or similar
expressions that do not relate solely to historical matters, it is
making forward-looking statements. Forward-looking statements are
not guarantees of future performance and involve risks and
uncertainties that may cause the actual results to differ
materially from the Company's expectations discussed in the
forward-looking statements. These statements are subject to
uncertainties and risks including, but not limited to, the
following: the Company's goals and strategies; the Company's future
business development; product and service demand and acceptance;
changes in technology; economic conditions; the outcome of any
legal proceedings that may be instituted against us following the
consummation of the business combination; expectations regarding
our strategies and future financial performance, including its
future business plans or objectives, prospective performance and
opportunities and competitors, revenues, products, pricing,
operating expenses, market trends, liquidity, cash flows and uses
of cash, capital expenditures, and our ability to invest in growth
initiatives and pursue acquisition opportunities; reputation and
brand; the impact of competition and pricing; government
regulations; fluctuations in general economic and business
conditions in Hong Kong and the
international markets the Company plans to serve and assumptions
underlying or related to any of the foregoing and other risks
contained in reports filed by the Company with the SEC, the length
and severity of the recent coronavirus outbreak, including its
impacts across our business and operations. For these reasons,
among others, investors are cautioned not to place undue reliance
upon any forward-looking statements in this press release.
Additional factors are discussed in the Company's filings with the
SEC, which are available for review at www.sec.gov. The Company
undertakes no obligation to publicly revise these forward–looking
statements to reflect events or circumstances that arise after the
date hereof.
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SOURCE Triller Corp