This Black History Month, the iconic cognac
and orange liqueur brand unveils vignettes that celebrate the art
of reinvention in partnership with hip hop icon, Future
NEW
YORK, Feb. 24, 2025 /PRNewswire/ -- Grand
Marnier® deepens its partnership with Future, the multiplatinum
hip-hop artist and cultural innovator, with the release of original
vignettes, the latest expression of the brand's "Remix Your Legacy,
Make it Grand" campaign designed to inspire fans to remix their own
legacies by breaking the codes of tradition and evolving culture.
The vignettes come to life as unique poetic affirmations that
showcase authentic celebrations across various settings, from
intimate gatherings to major events, demonstrating how Grand
Marnier naturally elevates these moments with their iconic liquid.
Through thoughtful cinematography, the series captures Future's
natural charisma, and fashion forward artistry alongside Grand
Marnier's timeless sophistication. The series reinforces how, by
rewriting the rules of cognac and music, both Grand Marnier and
Future have created new legacies, broken codes of tradition for the
better, and encouraged others to do the same.
"This collaboration represents a perfect fusion of tradition and
innovation," said Andrea Sengara,
Vice President of Marketing for Campari America. "Our collaboration
with Future weaves a narrative that encapsulates the essence of
Grand Marnier and the art of elevating moments through unexpected
combinations. This partnership is purposefully designed to embody
the iconic Grand Marnier spirit—a masterful blend of fine cognac
and orange liqueur—and to celebrate creativity and
unconventionality."
The series was brought to life by an exceptional team of Black
creative talent, including director Mahaneela, whose multicultural
perspective and distinctive visual storytelling has made her a
sought-after creative force in the industry. The visual narrative
was further enhanced by renowned photographer Shaniqwa Jarvis, known for her unique ability to
capture raw emotions by building relationships with the subject in
a short time which she's done effortlessly with A list
talent. The creative direction was led by Miles DeSouza, whose masterful approach to
visual storytelling weaves a rich, timeless quality and adds fun
cultural nods throughout the series. Together, the blending of
these prominent Black voices and creators built a rich and
authentic story for consumers to enjoy which truly speaks to how
Grand Marnier enhances cocktails.
To check out the vignettes, head to
https://www.grandmarnier.com/en-us/
Whether enjoying Grand Marnier with friends and family at home
or otherwise, please do so responsibly.
Find us at https://www.grandmarnier.com/en-us/
On Social
@grandmarnierusa
Give Our Recipe a Try
Grand Margarita
RECIPE:
0.75 parts Grand Marnier Cordon Rouge
1.5 parts Espolòn Tequila Reposado
0.75 parts Fresh Lime Juice
0.25 parts Agave Nectar
Garnish: Lime Wheel
Salt Rim Optional
Combine ingredients in a shaker tin, add ice, and shake. Strain
into a rocks glass over fresh ice, garnish and enjoy!
About Grand Marnier
Grand Marnier is the only premium
liqueur in the world that combines cognac with exotic bitter orange
liqueur. Grand Marnier was created in 1880 by Louis-Alexandre Marnier Lapostolle who had the
innovative idea of blending cognac with a rare variety of orange
"Citrus bigaradia." By combining the complexity of cognac with the
exoticism of distilled essence of orange he created the famous
Grand Liqueur.
Grand Marnier Cordon Rouge continues to be produced as it was in
1876, with the addition of special cuvées to the range over the
years, including Grand Marnier Louis Alexandre, Grand Marnier Cuvée
Centenaire, Grand Marnier Cuvée Révelation and the Grand Marnier
Cuvée Quintessence.
About Campari Group
Campari Group is a major player in the global spirits industry,
with a portfolio of over 50 premium and super premium brands,
spreading across Global, Regional, and Local
priorities. Global Priorities, the Group's key focus, include
Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild
Turkey, and Appleton Estate. The Group was founded in 1860 and
today is the sixth-largest player worldwide in the premium spirits
industry.
It has a global distribution reach, trading in over 190 nations
around the world with leading positions in Europe and the Americas. Campari Group's
growth strategy aims to combine organic growth through strong brand
building and external growth via selective acquisitions of brands
and businesses. Headquartered in Milan,
Italy, Campari Group operates in 25 production sites
worldwide and has its own distribution network in 26 countries.
Campari Group employs approximately 5,100 people. The shares of the
parent company Davide Campari-Milano N.V. (Reuters CPRI.MI -
Bloomberg CPR IM) have been listed on the Italian Stock Exchange
since 2001.
About Campari America
Campari America LLC is a wholly
owned subsidiary of Davide Campari-Milano N.V. Campari America has
built a portfolio unrivaled in its quality, innovation and style,
making it a top choice among distributors, retailers and consumers.
Campari America manages Campari Group's portfolio in the US with
such leading brands as SKYY® Vodka, SKYY
Infusions®, Grand Marnier®,
Campari®, Aperol®, Wild Turkey®
Kentucky Straight Bourbon, American Honey®, Russell's
Reserve®, The Glen Grant® Single Malt Scotch
Whisky, Forty Creek® Canadian Whisky,
BULLDOG® Gin, Cabo
Wabo® Tequila, Espolón® Tequila,
Montelobos® Mezcal, Ancho
Reyes® Chile Liqueur, Appleton® Estate Rum, Wray &
Nephew® Rum, Coruba® Rum, Ouzo
12®, X-Rated® Fusion Liqueur®,
Frangelico®, Cynar®, Averna®,
Braulio®, Cinzano®, Mondoro® and
Jean-Marc XO Vodka®.
For more
information: https://www.camparigroup.com/en
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SOURCE Grand Marnier
