New resource provides a structured framework
to help organizations assess, prepare, and govern data for
high-quality AI inputs
HOUSTON, Feb. 27,
2025 /PRNewswire/ -- Direct Digital Holdings,
Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through its companies Colossus Media, LLC ("Colossus SSP") and
Orange 142, LLC ("Orange 142"), today announced the release of
The Role of Data in AI Quality, a comprehensive guide
developed by Direct Digital Holdings' AI Council to help
organizations enhance the quality and integrity of data used in AI
systems.
As artificial intelligence drives innovation across industries,
organizations face a fundamental challenge: ensuring they have
high-quality data to achieve consistently reliable AI outcomes.
Businesses risk inaccurate predictions, biased models, and security
vulnerabilities without structured, well-defined instructions and
high-integrity data. The Role of Data in AI Quality equips
business leaders with the insights needed to establish effective
data management practices, ensuring AI solutions produce meaningful
and trustworthy results. Additionally, it helps organizations make
informed decisions about resource allocation, timelines, and
investment in data preparation—critical first steps before
embarking on any AI initiative.
Setting a Standard for AI Data Readiness
"AI systems are only as good as the data that powers them," said
Anu Pillai, Chief Technology Officer at Direct Digital Holdings.
"Businesses investing in AI must first prioritize data quality,
ensuring that information is accurate, complete, and ethically
sourced. Our guide provides a practical approach for organizations
looking to refine their data management strategies, identify gaps
that can affect AI performance, and set a strong foundation for AI
success."
The "The Role of Data in AI Quality" guide offers
key insights into:
- Understanding the impact of data quality on AI performance
- Best practices for data assessment, preparation, and
governance
- Managing compliance and privacy risks in AI-driven
environments
- Strategies for eliminating bias and enhancing data
integrity
- Leveraging data enrichment techniques to optimize AI
outputs
"Many organizations are eager to adopt AI but struggle with the
foundational step of data readiness," added Christy Nolan, VP of Delivery Solutions at
Direct Digital Holdings. "This guide goes beyond theory and
provides actionable steps to help businesses effectively clean,
structure, and manage their data. By following these best
practices, companies can ensure their AI systems deliver accurate
and meaningful insights."
By addressing the complete data lifecycle and establishing
rigorous controls for accuracy and security, the comprehensive
resource enables organizations to build the strong data foundation
essential for successful AI implementation.
To download "The Role of Data in AI Quality," please
visit our AI Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge
sell-side and buy-side advertising solutions, providing data-driven
digital media strategies that enhance reach and performance for
brands, agencies, and publishers of all sizes. Our sell-side
platform, Colossus SSP, offers curated access to premium,
growth-oriented media properties throughout the digital ecosystem.
On the buy-side, Orange 142 delivers customized, audience-focused
digital marketing and advertising solutions that enable mid-market
and enterprise companies to achieve measurable results across a
range of platforms, including programmatic, search, social, CTV,
and influencer marketing. With extensive expertise in high-growth
sectors such as Energy, Healthcare, Travel & Tourism, and
Financial Services, our teams deliver performance strategies that
connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships
by humanizing technology, ensuring each client receives dedicated
support and tailored digital marketing solutions regardless of
company size. This empowers everyone to thrive by generating
billions of monthly impressions across display, CTV, in-app, and
emerging media channels through advanced targeting, comprehensive
data insights, and cross-platform activation. DDH is "Digital
advertising built for everyone."
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SOURCE Direct Digital Holdings
