New guide provides actionable strategies and
tools for agencies to leverage AI effectively
HOUSTON, March 6,
2025 /PRNewswire/ -- Direct Digital Holdings, Inc.
(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through its companies Colossus Media, LLC ("Colossus SSP") and
Orange 142, LLC ("Orange 142"), today announced the release of
"Practical Generative AI Use Cases & Tools for Agencies" guide
in its AI education series. This comprehensive guide provides
agency leaders with real-world AI applications and practical
insights to effectively integrate AI tools into their
workflows.
The accelerating adoption of generative AI is reshaping agency
operations, enabling teams to streamline tasks, enhance creativity,
and elevate the quality of their outputs. However, many agencies
face uncertainty around where to begin and how to deploy AI
responsibly while preserving strategic oversight. Practical
Generative AI Use Cases & Tools for Agencies
guide provides a structured roadmap for integrating AI-powered
solutions into key agency functions.
"Generative AI is no longer a distant concept—it's already a
fundamental part of agency workflows," said Anu Pillai, Chief
Technology Officer at Direct Digital Holdings. "Whether it's
preparing for client meetings or streamlining ad development, AI is
becoming an essential tool. This guide helps agencies adopt AI in a
way that enhances efficiency while maintaining the creative and
strategic edge that sets them apart."
Turning AI Theory into Agency Practice
Through the guide, agencies gain insight into practical AI
applications with real-world examples demonstrating how AI enhances
workflows, reduces manual tasks, and improves business outcomes.
They also develop a deeper understanding of key areas such as
meeting preparation, ad coding, and creative development. The guide
emphasizes that while AI enhances these processes, human oversight
remains essential. It reinforces that AI is a support tool designed
to augment strategic thinking and creativity, not replace them.
Key topics covered include:
- AI-enhanced meeting preparation and client
intelligence – Use AI-driven research to streamline
meeting readiness and personalize client engagement.
- Client research and pitch development – Automate
competitive analysis, RFP responses, and background research for
faster, data-driven decision-making.
- Copy and tagline iteration – Accelerate
creative brainstorming with AI-generated copy refinements that
align with brand messaging.
- Graphic and design iteration – Use AI-assisted
design tools to generate creative concepts while maintaining brand
consistency rapidly.
- Digital ad coding and deployment – Reduce
production time with AI-driven ad creation and optimization
automation.
"The goal of this guide is not to replace human expertise but to
empower agencies with AI-enhanced capabilities," added Christy Nolan, VP of Delivery Solutions at
Direct Digital Holdings. "By embracing AI as a collaborative tool,
agencies can focus more on strategic storytelling and client
success."
In addition to practical real-world examples of AI application,
the eBook provides a curated list of AI platforms and solutions
that agencies can integrate today. It also features insights from
industry leaders on AI's impact on client interactions, creativity,
and the future of agency workflows.
To download "Practical Generative AI Use Cases & Tools
for Agencies", please visit our AI Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge
sell-side and buy-side advertising solutions, providing data-driven
digital media strategies that enhance reach and performance for
brands, agencies, and publishers of all sizes. Our sell-side
platform, Colossus SSP, offers curated access to premium,
growth-oriented media properties throughout the digital ecosystem.
On the buy-side, Orange 142 delivers customized, audience-focused
digital marketing and advertising solutions that enable mid-market
and enterprise companies to achieve measurable results across a
range of platforms, including programmatic, search, social, CTV,
and influencer marketing. With extensive expertise in high-growth
sectors such as Energy, Healthcare, Travel & Tourism, and
Financial Services, our teams deliver performance strategies that
connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships
by humanizing technology, ensuring each client receives dedicated
support and tailored digital marketing solutions regardless of
company size. This empowers everyone to thrive by generating
billions of monthly impressions across display, CTV, in-app, and
emerging media channels through advanced targeting, comprehensive
data insights, and cross-platform activation. DDH is "Digital
advertising built for everyone."
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SOURCE Direct Digital Holdings
