Mirriad Advertising PLC New agreement with leading food & beverage company
10 Maio 2021 - 3:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
10 May 2021
Mirriad and leading food and beverage company serve up fresh
in-content agreement
10 May 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the leading in-content advertising company, today
announces a multi-brand framework agreement with one of the world's
leading food and beverage companies.
The news follows a successful trial of Mirriad's patented
technology to digitally insert the company's brands into selected
US-focused video content.
This contextual and interruption-free advertising approach drove
increased performance in key metrics including awareness, purchase
intent and sales volumes for a variety of the company's brands.
Building on these positive results, the agreement encompasses
in-content campaigns for scripted entertainment, music, and
eventually live events and sports in the US, with the ambition to
expand globally.
The agreement will be underpinned by a mutual commercial
framework in which the company works with Mirriad to expand the
market for in-video advertising by introducing it to content and
marketing partners . Alongside core deliverables, the agreement
also contains additional benefits including a detailed research
agenda.
Stephan Beringer, CEO of Mirriad, said: "We've been working with
our amazing partners at this leading food and beverage company's
team for over a year and it's fantastic to be collaborating with a
category leader at this level . Initially focusing on the US
market, it will build our successful relationship, with the
potential to scale across an instantly recognisable brand portfolio
and to innovate in multiple areas.
"Now our focus is all about further developing and applying the
Mirriad technology that will ultimately define the in-content
advertising space, and the provisions within this agreement offer
multiple exciting opportunities on that front."
ENDS
About Mirriad
Mirriad's award-winning solution unleashes new revenue for
content producers and distributors by creating new advertising
inventory in content. Our patented, AI and computer vision
technology dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
seamlessly integrates with existing subscription and advertising
models, and dramatically improves the viewer experience by limiting
commercial interruptions.
Mirriad currently operates in the US, Europe and China.
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
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END
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