TIDMXLM
XLMedia PLC
11 January 2024
11 January 2024
XLMedia PLC
("XLMedia" or the "Group" or the "Company")
Extension of Strategic Partnership Agreement &
Update Ahead of North Carolina Sports Betting Launch
-- XLMedia extends partnership with Colorado-based sports publisher, Mile High Sports
-- WRAL.com partnership proving successful ahead of North Carolina Launch
LONDON, 11 January 2024 - XLMedia PLC (AIM: XLM) a leading
global digital media, announces a two-year extension with long-term
partner, Mile High Sports. Mile High Sports is a Colorado-based
independent publisher primarily focused on professional sports with
high quality multi-media content and a highly engaged sports
betting audience.
Mile High Sports has been a strategic partner of XLMedia since
the Group entered the US market in 2020, expanding the Company's
footprint in regulated states while delivering additional revenue
for both businesses. This two-year extension further solidifies
XLMedia's Media Partnership Business (MPB) as an industry
leader.
North Carolina Sports Betting Launch Update
In recent news, the Governor of North Carolina, Roy Cooper
(Democrat) publicly stated his intention to launch online sports
betting prior to the 2024 March Madness NCAA basketball
tournament.
The Group's North Carolina media partner, WRAL.com, is
performing well in neighbouring states where sports betting has
already been legalised and is very well positioned in North
Carolina ahead of its launch. North Carolina is the ninth most
populous state in the US and home to a passionate community of
professional and collegiate sports fans making it an attractive
sports betting market.
David King, Chief Executive Office of XLMedia, commented:
"We continue to build our successful Media Partnership Business.
The extension with Mile High Sports is further proof of the
Business' ability to partner with valued publishers.
"Our partnership with WRAL.com positions us well to drive new
revenue in legal Southern US states whilst also enabling us to
reach North Carolina's large sports fan base in preparation for the
upcoming launch of sports betting."
For further information, please contact:
XLMedia plc ir@xlmedia.com
David King, Chief Executive Officer via Vigo Consulting
www.xlmedia.com
Vigo Consulting Tel: 020 7390 0233
Jeremy Garcia / Fiona Hetherington / Kendall
Hill
www.vigoconsulting.com
Cavendish Capital Markets Limited (Nomad Tel: 020 7220 0500
and Broker)
Giles Balleny / Callum Davidson
www.cavendish.com
About XLMedia
XLMedia (AIM: XLM) is a leading global digital media company
that creates compelling content for highly engaged audiences and
connects them to relevant advertisers.
The Group manages a portfolio of premium brands with a primary
emphasis on Sports and Gaming in regulated markets. XLMedia brands
are designed to reach passionate people with the right content at
the right time.
About Mile High Sports
Mile High Sports is a Colorado-based independent publisher
primarily focused on professional sports, with high quality
multi-media content and a highly engaged sports betting
audience.
Mile High Sports is dedicated to unique commentary covering the
sports scene around Denver, Colorado, through its magazine,
website, radio station, podcast network, and social media channels.
Visit Mile High Sports at https://milehighsports.com/ .
About WRAL.com's Parent Company, Capitol Broadcasting Company,
Inc.
Capitol Broadcasting Company, Inc. is a diversified
communications company which owns and/or operates WRAL-TV, WRAZ-TV,
WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2,
WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack
Sports Properties (a joint venture with Learfield) in Raleigh, NC;
WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The
Durham Bulls Baseball Club, Bull City Hospitality and Coastal Plain
League in Durham, NC; The Holly Springs Salamanders in Holly
Springs, NC; the American Underground startup hub in Durham, NC;
and real estate interests including the American Tobacco Historic
District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.
Brands - Capitol Broadcasting Company .
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(END) Dow Jones Newswires
January 11, 2024 02:00 ET (07:00 GMT)
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