TIDMDIGI

RNS Number : 2729K

Digital Marketing Group PLC

13 July 2011

Date: 13 July 2011

On behalf of: Digital Marketing Group plc ("DMG", "the Company" or "the Group")

Embargoed: 0700hrs 13 July 2011

Digital Marketing Group plc

Preliminary Results 2011

Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing specialists, today announced its preliminary results for the year ended 31 March 2011.

IMPROVED SECOND HALF, NET DEBT AT GBP4.2 MILLION DOWN GBP3.1 MILLION

Performance Highlights

-- Revenues GBP44.7m (2010: GBP48.5m)

-- Gross profit GBP36.0m (2010: GBP35.5m)

-- Adjusted* EBITD GBP5.8m(2010: GBP8.3m)

-- Adjusted* profit before tax GBP4.8m (2010: GBP7.2m)

-- Adjusted* basic earnings per share 5.52p (2010: 8.77p)

-- Net cash flow generated from operations GBP5.3m (2010: GBP8.4m)

-- Net debt GBP4.2m (2010: GBP7.3m)

-- Statutory loss before tax and after amortisation, share based payment charges and exceptional charges GBP13.5 million (2010: loss GBP1.4m)

*Adjusted means before amortisation, share based charges, impairment and exceptional items

Commenting on the results, Stephen Davidson, Chairman of Digital Marketing Group plc, said: "The start to the year again has been a mixed bag. The performance of our data services business has improved markedly and our Technology business continues to perform very well. The new business pipeline within our Agency business is better than at the same time last year. However our Agency clients continue to defer expenditure decisions which is impacting the financial performance."

Enquiries:

 
 Digital Marketing Group plc 
 Keith Sadler COO                            Tel: 0845 6045503 
                                             Email: keith.sadler@weare2020.com 
 Jane Booth Head of Marketing and            Tel: 07786 863 830 
 Communications 
                                             Email: jane.booth@weare2020.com 
 finnCap Ltd 
 Charles Cunningham, Corporate Finance       Tel: 0207 600 1658 
  Tom Jenkins, Corporate Broking 
 

Notes to Editors:

-- Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 500 people.

-- Digital Marketing Group is the UKs biggest digital marketing agency (Campaign Magazine Jan 2011).

Chairman's statement

For the year ended 31 March 2011 the Group reported an operating profit before interest, tax, depreciation, amortisation, share based payment charges and exceptional items of GBP5.8 million (2010: GBP8.3 million). Revenue has fallen from GBP48.5 million to GBP44.7 million, whereas gross profit has improved from GBP35.5 million to GBP36.0 million. This is a result of the change in the mix of our revenue with an increase from Technology and a decrease within our Agency business.

We have completed the consolidation of the business into a single brand, 20:20. Based on this consolidation we present our number in the three practice areas the businesses are reported internally, namely 20:20 Agency, 20:20 Technology and 20:20 Dialogue (data services). Disclosed under other income are distributions received from the administrator of a previous client. These receipts have reduced to GBP1.3 million from GBP1.7 million received in the year to 31 March 2010. It is anticipated that further dividends will be made but the quantum will reduce. In May 2011 we received a further distribution of GBP0.3 million.

To complete the consolidation of the business it is intended to put a resolution to members at the Annual General Meeting to change the name of the Group to WEARE 2020 plc.

Our debt at the year-end was GBP4.2 million down from GBP7.3 million last year. We will make the final payments on the deferred consideration for the acquisition of our Technology business in the first half of this financial year of GBP2.4 million. The Group will then have only GBP0.3 million of deferred consideration payments to make.

As testing market conditions continue, the Board has reviewed, in accordance with IAS 36, the carrying value of our intangible assets and goodwill held on the balance sheet. As a result of this review an impairment loss of GBP15.3 million (2010: GBP3.8 million) has been recognised in accordance with the requirements of IFRS.

On 3 April 2011 Ben Langdon, the Group's founding CEO, resigned. I would like to thank Ben for his hard work and dedication to the business over the last six years. The Board is conducting a strategic review of the business and will begin a process to identify a replacement in due course.

As for the previous year, the year to 31 March 2011 has been tough but our management and employees have worked very hard to deliver these results. I would like to thank all staff and clients for their continuing commitment.

Outlook

The start to the year again has been a mixed bag. The performance of our data services business has improved markedly and our Technology business continues to perform very well. The new business pipeline within our Agency business is better than at the same time last year. However our Agency clients continue to defer expenditure decisions which is impacting the financial performance.

Stephen Davidson

Chairman

12 July 2011

Business Review

Digital Marketing Group plc reported a statutory loss before tax of GBP13.5 million (2010: loss GBP1.4 million). The adjusted performance at the operating performance line, before interest, tax, depreciation, amortisation, share based payment charges and exceptional items, shows profits of GBP5.8 million (2010: GBP8.3 million).

During the year the Group benefited from the receipt of GBP1.3 million (2010: GBP1.7 million) from the administrator of a client where a contractual obligation existed. Removing the benefit of these receipts from the above adjusted numbers results in an operating performance for the year of GBP4.5 million compared to GBP6.6 million for the year ended 31 March 2010. A further distribution has been received by the Group in May 2011 in the sum of GBP0.3 million. Based on communication from the administrator, the Board believes there will be further distributions but do not know the quantum.

The fall in operating performance of GBP2.1 million reflects the continued difficulty in the financial services sector of our data services business (Jaywing), which saw a decline of 57.2% in operating profits and the Agency business where we saw the full year impact of the loss of significant clients within the direct marketing and Search Engine Optimisation/Pay Per Click parts of that business. Gross profit within the Agency business fell from GBP15.8 million to GBP12.6 million. However, the data services business has started the current financial year well ahead of the previous year and also ahead of its internal budget. As this is a consultancy led business it is difficult to predict if this will continue throughout this financial year but the first quarter performance indicates data services has already made a significant proportion of the profit contribution this business made for the full year to 31 March 2011.

Our Technology business reported a 25% increase in its operating performance from GBP1.6 million to GBP2.0 million on increased revenues to GBP11.0 million from GBP6.5 million for the year ended 31 March 2010. We are accredited by IBM for their Websphere and Sterling products and we believe this relationship will continue to enhance the performance of the Group in the future.

The second half of the year saw an improvement in the operating performance of the Group. The table below shows the adjusted first and second half year analysis and adjustments made against the reported numbers:

 
                                        Six months   Six months   Full year 
                                                to           to          to 
                                      30 September     31 March    31 March 
                                              2010         2011        2011 
                                           GBP'000      GBP'000     GBP'000 
 Reported                                      850     (13,877)    (13,027) 
 
 Amortisation                                  967          967       1,934 
 Depreciation                                  265          222         487 
 Impairment and exceptional 
  charges                                        -       15,769      15,769 
 Share based payment charge                    387          200         587 
                                    --------------  -----------  ---------- 
 Adjusted operating profit                   2,469        3,281       5,750 
 
 Other income                                (856)        (457)     (1,313) 
                                    --------------  -----------  ---------- 
 
 Adjusted operating profit before 
  other income                               1,613        2,824       4,437 
                                    --------------  -----------  ---------- 
 

Including other income the Group produced GBP3.3 million adjusted operating profit in the six months to 31 March 2011 against GBP2.5 million in the first half. Excluding other income, the improvement in operating performance is more notable with an adjusted operating profit before other income of GBP2.8 million for the six months to 31 March 2011 compared to GBP1.6 million in the first half of the financial year ended 31 March 2011.

The segmental performance of our business, now shown in the three practice areas of Agency, Technology and Dialogue (data services), is shown below together with the comparative performance from the previous year.

Segmental performance

For the year ended 31 March 2011

 
                       Agency   Dialogue   Technology   Unallocated      Total 
                      GBP'000    GBP'000      GBP'000       GBP'000    GBP'000 
 Revenue from 
  external 
  customers            20,499     14,276       11,005       (1,075)     44,705 
 Direct costs         (7,936)    (1,190)        (602)           994    (8,734) 
                    ---------  ---------  -----------  ------------  --------- 
 Gross profit          12,563     13,086       10,403          (81)     35,971 
 Other operating 
  income                    8      1,305            -             -      1,313 
 Operating 
  expenses 
  excluding 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments           (10,467)   (11,853)      (8,405)         (809)   (31,534) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating profit 
  before 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments              2,104      2,538        1,998         (890)      5,750 
 Depreciation           (230)      (205)         (50)           (2)      (487) 
 Amortisation           (885)      (684)        (365)             -    (1,934) 
 Impairment and 
  exceptional 
  charges            (13,305)    (2,170)            -         (294)   (15,769) 
 Charges for share 
  based payments        (131)       (61)            -         (395)      (587) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating 
  (loss)/profit      (12,447)      (582)        1,583       (1,581)   (13,027) 
                    ---------  ---------  -----------  ------------  --------- 
 
 
 For the year 
 ended 31 March 
 2010 
                       Agency   Dialogue   Technology   Unallocated      Total 
                      GBP'000    GBP'000      GBP'000       GBP'000    GBP'000 
 Revenue from 
  external 
  customers            28,195     14,453        6,506         (690)     48,464 
 Direct costs        (12,417)      (968)        (157)           538   (13,004) 
                    ---------  ---------  -----------  ------------  --------- 
 Gross profit          15,778     13,485        6,349         (152)     35,460 
 Other operating 
  income                    7      1,702            -             -      1,709 
 Operating 
  expenses 
  excluding 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments           (11,749)   (11,599)      (4,735)         (739)   (28,822) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating profit 
  before 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments              4,036      3,588        1,614         (891)      8,347 
 Depreciation           (241)      (266)         (42)          (25)      (574) 
 Amortisation           (850)      (722)        (366)             -    (1,938) 
 Impairment           (2,519)    (1,254)            -          (14)    (3,787) 
 Charges for share 
  based payments        (339)    (1,064)            -       (1,522)    (2,925) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating 
  profit/(loss)            87        282        1,206       (2,452)      (877) 
                    ---------  ---------  -----------  ------------  --------- 
 

Liquidity review

The Group has renewed its banking facilities for a further three years from June 2011. The Group's facilities comprise an amortising revolving credit facility for an initial GBP6.3 million and a bank overdraft of GBP1.0 million. The existing term loans mature in October 2011.

The consolidated cash flow statement shows the Group to have generated cash from operating activities of GBP5.3 million (2010: GBP8.4 million) before changes in working capital.

We paid GBP0.6 million in tax (2010: GBP2.4 million) which is down on the previous year due to the benefit of the share based payment charge allowed on exercise of share options. In addition, we repaid GBP1.8 million of term loans (2010: GBP1.8 million) and reduced the revolving credit facility by GBP1.2 million (2010: increased GBP0.6 million).

As at 31 March 2011 the Group had net debt of GBP4.2 million (2010: GBP7.3 million).

Impairment

As required by IAS 38 we have carried out an impairment review of the carrying value of our intangible assets and goodwill. We calculate our weighted average cost of capital with reference to long term market costs of debt and equity and the Company's own cost of debt and equity, adjusted for the size of the business and risk premiums. Based on this calculation a rate of 12.7% has been derived. This is applied to cash flows for each of the business units using growth rates in perpetuity of 2% from 2018. As a result of these calculations the Board have reviewed the carrying value of intangible assets and goodwill on the Group's balance sheet and have recognised an impairment charge of GBP15.3 million (2010: GBP3.8 million).

Contingent payments

The estimate of payments to be made for past acquisitions is GBP2.6 million (2010: GBP4.2 million). GBP2.4 million for the purchase of 20:20 Technology (formerly known as CyberDMG) has crystallised and is due for payment between May and September 2011. GBP250,000 is due for the purchase of 20:20 London and is subject to performance criteria being met.

Key performance indicators

For the year ended 31 March 2011 the following KPIs were set:

-- Recovery in our data services division.

-- Winning of blue chip digital accounts through the new 20:20 pillar.

-- Increased sales of Digital Brain: Search as well as more profitable social media marketing assignments.

-- Emergence of 20:20 Mobile as a significant revenue generator, focused on applications, mobile content, games and commerce.

In the second half of 2011 we began to see an improvement in the data services division and this has continued into the first quarter of the financial year ending 31 March 2012. We continue to win clients throughout the Group. Significantly we have been added to the Sky roster and have begun some work on their behalf. In the current economic market it has been difficult to sell Digital Brain Search and we have mothballed this product to allow the market to pick up and focus our resources on existing capability. We continue to exploit the mobile platform for our clients with innovative ideas where we have produced an eCommerce mobile solution for Comet to a mobile centric site on behalf of Carlsberg.

Our aim for the current financial year is to improve the performance of each of our practice areas and reinforce our credentials within the market place as a leading player in the digital marketing space.

Keith Sadler

Chief Operating Officer

12 July 2011 Consolidated statement of comprehensive income

 
For the year 
ended 31 March                  2011         2011      2011        2010        2010      2010 
Continuing 
operations         Note      GBP'000      GBP'000   GBP'000     GBP'000     GBP'000   GBP'000 
                              Before 
                          impairment   Impairment                Before 
                         of goodwill  of goodwill            impairment  Impairment 
                                 and          and                    of          of 
                          intangible   intangible              goodwill    goodwill 
                          assets and   assets and                   and         and 
                         exceptional  exceptional            intangible  intangible 
                               costs        costs     Total      assets      assets     Total 
 
Revenue                       44,705            -    44,705      48,464           -    48,464 
Direct costs                 (8,734)            -   (8,734)    (13,004)           -  (13,004) 
                         -----------  -----------  --------  ----------  ----------  -------- 
Gross profit                  35,971            -    35,971      35,460           -    35,460 
 
Other operating 
 income               2        1,313            -     1,313       1,709           -     1,709 
Amortisation                 (1,934)            -   (1,934)     (1,938)           -   (1,938) 
Operating 
 expenses             3     (32,608)     (15,769)  (48,377)    (32,321)     (3,787)  (36,108) 
                         -----------  -----------  --------  ----------  ----------  -------- 
Operating 
 profit/(loss)                 2,742     (15,769)  (13,027)       2,910     (3,787)     (877) 
                         -----------  -----------  --------  ----------  ----------  -------- 
Finance income                     1            -         1           2           -         2 
Finance costs                  (498)            -     (498)       (534)           -     (534) 
                         -----------  -----------  --------  ----------  ----------  -------- 
Net financing 
 costs                         (497)            -     (497)       (532)           -     (532) 
                         -----------  -----------  --------  ----------  ----------  -------- 
Profit/(loss) 
 before tax                    2,245     (15,769)  (13,524)       2,378     (3,787)   (1,409) 
Tax 
 credit/(expense)     4          396            -       396       (576)           -     (576) 
                         -----------  -----------  --------  ----------  ----------  -------- 
Profit/(loss) for 
 the year 
 attributable to 
 equity holders 
 of the parent                 2,641     (15,769)  (13,128)       1,802     (3,787)   (1,985) 
 
Other 
comprehensive 
income: 
Cash flow hedging                172            -       172          65           -        65 
                         -----------  ----------- 
Total 
 comprehensive 
 income for the 
 period 
 attributable to 
 equity holders 
 of the parent                 2,813     (15,769)  (12,956)       1,867     (3,787)   (1,920) 
                         -----------  -----------  --------  ----------  ----------  -------- 
 
 
Loss per share        5 
From continuing 
operations 
- basic                                            (17.64)p                           (2.88)p 
- diluted                                          (17.64)p                           (2.88)p 
                         -----------  -----------  --------  ----------  ----------  -------- 
 
 
Consolidated balance sheet 
As at 31 March                           2011     2010     2009 
                                Note  GBP'000  GBP'000  GBP'000 
Non-current assets 
Property, plant and equipment      6    1,586    1,752    2,057 
Goodwill                           7   29,777   45,653   47,051 
Other intangible assets            8   11,273   14,272   16,116 
                                      -------  -------  ------- 
                                       42,636   61,677   65,224 
                                      -------  -------  ------- 
Current assets 
Inventories                               143      212      196 
Trade and other receivables            10,425   11,832   10,683 
Cash and cash equivalents          9    9,307    7,399   12,227 
                                      -------  -------  ------- 
                                       19,875   19,443   23,106 
                                      -------  -------  ------- 
 
Total assets                           62,511   81,120   88,330 
                                      -------  -------  ------- 
 
Current liabilities 
Bank overdraft                     9    8,159    6,443    8,806 
Other interest-bearing loans 
 and borrowings                    9    5,311    1,691    1,691 
Financial derivatives                     244      416      481 
Trade and other payables                9,148   12,741   15,678 
Current tax liabilities                   286      254    1,475 
Provisions                                123      187      147 
                                      -------  -------  ------- 
                                       23,271   21,732   28,278 
                                      -------  -------  ------- 
Non-current liabilities 
Other interest-bearing loans 
 and borrowings                    9        -    6,522    7,612 
Deferred tax liabilities                3,119    4,133    4,661 
                                      -------  -------  ------- 
                                        3,119   10,655   12,273 
                                      -------  -------  ------- 
 
Total liabilities                      26,390   32,387   40,551 
                                      -------  -------  ------- 
 
Net assets                             36,121   48,733   47,779 
                                      -------  -------  ------- 
 
Equity attributable to owners 
 of the parent 
Share capital                     10   34,051   34,026   33,689 
Share premium                           6,608    6,608    6,608 
Hedging reserve                         (244)    (416)    (481) 
Capital redemption reserve                125      125      125 
Shares purchased for treasury            (42)        -        - 
Share option reserve                      329      419    5,810 
Retained earnings                     (4,706)    7,971    2,028 
                                      -------  -------  ------- 
 
Total equity                           36,121   48,733   47,779 
                                      -------  -------  ------- 
 
 

Consolidated cash flow statement

 
For the year ended 31 March                                   2011      2010 
                                                    Note   GBP'000   GBP'000 
 
Cash flow from operating activities 
Loss after tax                                            (13,128)   (1,985) 
Adjustments for: 
Depreciation, amortisation and impairment                   17,773     6,299 
Loss on disposal of property, plant and 
 equipment                                                       7        28 
Movement in provision                                         (64)        40 
Financial income                                               (1)       (2) 
Financial expenses                                             498       534 
Share-based payment expense                                    587     2,874 
Taxation                                                     (396)       576 
                                                          --------  -------- 
 
Operating cash flow before changes in working 
 capital                                                     5,276     8,364 
Decrease/(increase) in trade and other receivables           1,407   (1,034) 
Decrease/(increase) in inventories                              69      (16) 
Decrease in trade and other payables                       (2,018)   (2,543) 
                                                          --------  -------- 
Cash generated from operations                               4,734     4,771 
 
Interest received                                                1         2 
Interest paid                                                (422)     (482) 
Tax paid                                                     (586)   (2,355) 
                                                          --------  -------- 
Net cash flow from operating activities                      3,727     1,936 
                                                          --------  -------- 
 
Cash flow from investing activities 
Proceeds from sale of property, plant and 
 equipment                                                       -         4 
Acquisitions of subsidiaries, net of cash 
 acquired                                                        -   (1,632) 
Repayment/(payment) of contingent consideration 
 for prior year acquisitions                                   150     (600) 
Acquisition of intangible assets                              (89)     (694) 
Acquisition of property, plant and equipment                 (375)     (301) 
                                                          --------  -------- 
Net cash outflow from investing activities                   (314)   (3,223) 
                                                          --------  -------- 
 
Cash flows from financing activities 
Proceeds from new loan and draw down of 
 bank facilities                                                 -       600 
Repayment of borrowings                                    (2,978)   (1,778) 
Cash settlement of equity share options                      (126)         - 
Purchase of treasury shares                                  (117)         - 
                                                          --------  -------- 
Net cash outflow from financing activities                 (3,221)   (1,178) 
                                                          --------  -------- 
 
Net increase/(decrease) in cash and cash 
 equivalents                                                   192   (2,465) 
Cash and cash equivalents at beginning of 
 year                                                          956     3,421 
                                                          --------  -------- 
Cash and cash equivalents at end of year                     1,148       956 
                                                          --------  -------- 
 
Cash and cash equivalents comprise: 
Cash at bank and in hand                               9     9,307     7,399 
Bank overdrafts                                        9   (8,159)   (6,443) 
                                                          --------  -------- 
Cash and cash equivalents at end of year               9     1,148       956 
                                                          --------  -------- 
 
 

Consolidated statement of changes in equity

 
                                                                                         Total 
                                                                                    attributed 
                                                                                        to the 
                                              Capital              Share             owners of 
                  Share    Share  Hedging  redemption  Treasury   option  Retained         the 
                capital  premium  reserve     reserve    shares  reserve  earnings      parent 
                GBP'000  GBP'000  GBP'000     GBP'000   GBP'000  GBP'000   GBP'000     GBP'000 
 
At 1 April 
 2009            33,689    6,608    (481)         125         -    5,810     2,028      47,779 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
 
Allotment of 
 5p Ordinary 
 shares             337        -        -           -         -    (337)         -           - 
Credit in 
 respect of 
 share-based 
 payments             -        -        -           -         -        -     2,874       2,874 
Transfer from 
 share option 
 reserve              -        -        -           -         -  (5,054)     5,054           - 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
Transactions 
 with owners        337        -        -           -         -  (5,391)     7,928       2,874 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
 
Loss for the 
 year                 -        -        -           -         -        -   (1,985)     (1,985) 
Other 
comprehensive 
income: 
Cash flow 
 hedges               -        -       65           -         -        -         -          65 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
Total 
 comprehensive 
 income for 
 the year             -        -       65           -         -        -   (1,985)     (1,920) 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
 
At 31 March 
 2010            34,026    6,608    (416)         125         -      419     7,971      48,733 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
 
Allotment of 
 5p Ordinary 
 shares on the 
 exercise of 
 share 
 options             25        -        -           -         -     (25)         -           - 
Shares 
 purchased for 
 Treasury             -        -        -           -     (117)        -         -       (117) 
Allotment of 
 shares from 
 Treasury on 
 the exercise 
 of options           -        -        -           -        75        -      (75)           - 
Credit in 
 respect of 
 share-based 
 payments             -        -        -           -         -        -       587         587 
Transfer from 
 share option 
 reserve              -        -        -           -         -     (65)        65           - 
Cash settled 
 share 
 options              -        -        -           -         -        -     (126)       (126) 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
Transactions 
 with owners         25        -        -           -      (42)     (90)       451         344 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
Loss for the 
 year                 -        -        -           -         -        -  (13,128)    (13,128) 
Other 
comprehensive 
income: 
Cash flow 
 hedges               -        -      172           -         -        -         -         172 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
Total 
 comprehensive 
 income for 
 the year             -        -      172           -         -        -  (13,128)    (12,956) 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
 
At 31 March 
 2011            34,051    6,608    (244)         125      (42)      329   (4,706)      36,121 
                -------  -------  -------  ----------  --------  -------  --------  ---------- 
 

Notes to the preliminary announcement of results

Principal accounting policies

Digital Marketing Group plc is a Company incorporated in the UK.

The financial information set out in this preliminary announcement does not constitute statutory information as defined in section 434 of the Companies Act 2006.

The consolidated balance sheet at 31 March 2011 and the consolidated statement of comprehensive income, consolidated cash flow statement, consolidated statement of changes in equity and associated notes for the year then ended have been extracted from the Group's 2011 statutory financial statements upon which the auditor's opinion is unmodified and does not include any statement under section 498 (2) or (3) of the Companies Act 2006.

Those financial statements have not yet been delivered to the registrar of companies.

The consolidated financial statements consolidate those of the Company and its subsidiaries (together referred to as the 'Group').

The consolidated financial statements have been prepared and approved by the Directors in accordance with International Financial Reporting Standards as adopted by the EU (Adopted IFRSs). The consolidated financial statements have been prepared under the historical cost convention, except for certain financial instruments that are held at fair value.

The accounting policies which remained unchanged from the previous year, unless otherwise stated, have been applied consistently to all periods presented in those consolidated financial statements.

Judgements made by the Directors in the application of these accounting policies that have a significant effect on the consolidated financial statements together with estimates with a significant risk of material adjustment in the next year are discussed in note 12.

Going concern

The Directors have reviewed the forecasts for 2011/12 and 2012/13 which have been adjusted to take account of the current trading environment. The Directors consider the forecasts to be prudent and have assessed the impact of them on the Group's cash flow, facilities and headroom within its banking covenants. Further, the Directors have assessed the future funding requirements of the Group and compared them with the level of available borrowing facilities. Based on this work, the Directors are satisfied that the Group has adequate resources to continue in operational existence for 12 months from the date of these accounts. For this reason they continue to adopt the going concern basis in preparing the financial statements.

1. Segmental analysis

The Group now reports its business activities in three areas: Agency, Dialogue and Technology, its three primary business activities. In previous years this has been reported on a pillar business activity basis based around geography and business activity. The comparative information has been amended to reflect this change of management reporting. Unallocated represents the Group's head office function, along with intragroup transactions.

The Group derives its revenue from the provision of digital marketing services in the UK to customers all of which are based in the UK. No single customer accounts for more than 10% or more of the Group's revenues.

For the year ended 31 March 2011

 
                       Agency   Dialogue   Technology   Unallocated      Total 
                      GBP'000    GBP'000      GBP'000       GBP'000    GBP'000 
 Revenue               20,499     14,276       11,005       (1,075)     44,705 
 Direct costs         (7,936)    (1,190)        (602)           994    (8,734) 
                    ---------  ---------  -----------  ------------  --------- 
 Gross profit          12,563     13,086       10,403          (81)     35,971 
 Other operating 
  income                    8      1,305            -             -      1,313 
 Operating 
  expenses 
  excluding 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments           (10,467)   (11,853)      (8,405)         (809)   (31,534) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating profit 
  before 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments              2,104      2,538        1,998         (890)      5,750 
 Depreciation           (230)      (205)         (50)           (2)      (487) 
 Amortisation           (885)      (684)        (365)             -    (1,934) 
 Impairment and 
  exceptional 
  charges            (13,305)    (2,170)            -         (294)   (15,769) 
 Charges for share 
  based payments        (131)       (61)            -         (395)      (587) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating 
  (loss)/profit      (12,447)      (582)        1,583       (1,581)   (13,027) 
                    ---------  ---------  -----------  ------------ 
 Finance income                                                              1 
 Finance costs                                                           (498) 
                                                                     --------- 
 Loss before tax                                                      (13,524) 
 Taxation                                                                  396 
                                                                     --------- 
 Loss for the 
  period from 
  continuing 
  operations                                                          (13,128) 
                                                                     --------- 
 
 
 For the year 
 ended 31 March 
 2010 
                       Agency   Dialogue   Technology   Unallocated      Total 
                      GBP'000    GBP'000      GBP'000       GBP'000    GBP'000 
 Revenue               28,195     14,453        6,506         (690)     48,464 
 Direct costs        (12,417)      (968)        (157)           538   (13,004) 
                    ---------  ---------  -----------  ------------  --------- 
 Gross profit          15,778     13,485        6,349         (152)     35,460 
 Other operating 
  income                    7      1,702            -             -      1,709 
 Operating 
  expenses 
  excluding 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments           (11,749)   (11,599)      (4,735)         (739)   (28,822) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating profit 
  before 
  depreciation, 
  amortisation and 
  charges for 
  share based 
  payments              4,036      3,588        1,614         (891)      8,347 
 Depreciation           (241)      (266)         (42)          (25)      (574) 
 Amortisation           (850)      (722)        (366)             -    (1,938) 
 Impairment           (2,519)    (1,254)            -          (14)    (3,787) 
 Charges for share 
  based payments        (339)    (1,064)            -       (1,522)    (2,925) 
                    ---------  ---------  -----------  ------------  --------- 
 Operating 
  profit/(loss)            87        282        1,206       (2,452)      (877) 
                    ---------  ---------  -----------  ------------ 
 Finance income                                                              2 
 Finance costs                                                           (534) 
                                                                     --------- 
 Loss before tax                                                       (1,409) 
 Taxation                                                                (576) 
                                                                     --------- 
 Loss for the 
  period from 
  continuing 
  operations                                                           (1,985) 
                                                                     --------- 
 
 
 Year ended 31 
 March 2011 
 
                       Agency   Dialogue   Technology   Unallocated      Total 
                      GBP'000    GBP'000      GBP'000       GBP'000    GBP'000 
 
 Assets                 3,561     16,679        9,066        33,445     62,751 
 Liabilities          (5,047)    (4,146)      (3,900)      (13,537)   (26,630) 
                     --------  ---------  -----------  ------------  --------- 
 
 Capital employed     (1,486)     12,533        5,166        19,908     36,121 
                     --------  ---------  -----------  ------------  --------- 
 
 
 Year ended 31 
 March 2010 
 
                       Agency   Dialogue   Technology   Unallocated      Total 
                      GBP'000    GBP'000      GBP'000       GBP'000    GBP'000 
 
 Assets                30,831     20,368        8,094        22,033     81,326 
 Liabilities          (9,449)    (4,038)      (2,224)      (16,879)   (32,590) 
                     --------  ---------  -----------  ------------  --------- 
 
 Capital employed      21,382     16,330        5,870         5,154     48,736 
                     --------  ---------  -----------  ------------  --------- 
 

Unallocated assets and liabilities consist predominantly of cash, external borrowings and deferred tax liabilities on intangible assets which have not been allocated to the business segments. All of the Group's assets are based in the UK.

Capital additions; Property, plant and equipment

 
                            Agency  Dialogue  Technology  Unallocated    Total 
                           GBP'000   GBP'000     GBP'000      GBP'000  GBP'000 
 
Year ended 31 March 2011       143       163          68            1      375 
                           -------  --------  ----------  -----------  ------- 
 
Year ended 31 March 2010       114       177          10            -      301 
                           -------  --------  ----------  -----------  ------- 
 
 

2. Other operating income

 
2.                          2011     2010 
                         GBP'000  GBP'000 
 
Other operating income     1,313    1,709 
                         -------  ------- 
 

During the year to 31 March 2011 and 2010 the Group received part settlement from the administrator of a client for a contractual obligation to perform services on their behalf. It is anticipated there may be further distributions in the future but the Board is unaware of the quantum or timing of these potential receipts.

3. Other operating expenses

 
3.                                                2011     2010 
                                               GBP'000  GBP'000 
 
Wages and salaries                              22,228   21,961 
Share based payments                               587    2,925 
Administration                                   9,793    7,435 
Impairment of intangible assets and goodwill 
 and exceptional costs                          15,769    3,787 
                                               -------  ------- 
                                                48,377   36,108 
                                               -------  ------- 
 

Exceptional costs of GBP464,000 represents compensation for loss of office in respect of a director and the costs of closure of an operating site.

4. Tax expense

 
                                                        2011     2010 
                                                     GBP'000  GBP'000 
Recognised in the consolidated statement of 
 comprehensive income: 
Current year tax                                         645    1,134 
Origination and reversal of temporary differences    (1,041)    (558) 
                                                    --------  ------- 
Total tax (credit) /charge                             (396)      576 
                                                    --------  ------- 
 
Reconciliation of total tax (credit) /charge: 
Loss before tax                                     (13,524)  (1,409) 
                                                    --------  ------- 
 
Taxation using the UK Corporation Tax rate of 
 28% (2010: 28%)                                     (3,787)    (395) 
 
Effects of: 
Non deductible expenses                                (943)       94 
Impairment of goodwill                                 4,285      892 
Share based payment charges                              164      804 
Capital allowances in excess of depreciation              42        - 
Schedule 23 deductions                                  (96)    (805) 
Other                                                    (5)     (68) 
Prior year adjustment                                   (56)       54 
Total tax charge                                       (396)      576 
                                                    --------  ------- 
 

5. Loss per share

 
               2011       2010 
          Pence per  Pence per 
              Share      Share 
 
Basic      (17.64)p    (2.88)p 
Diluted    (17.64)p    (2.88)p 
          ---------  --------- 
 

Loss per share has been calculated by dividing the profit attributable to shareholders by the weighted average number of ordinary shares in issue during the year. As the basic earnings per share is a loss a dilution does not take place.

The calculations of basic and diluted earnings per share are:

 
                                                     2011     2010 
                                                  GBP'000  GBP'000 
 
Loss for the year attributable to shareholders   (13,128)  (1,985) 
                                                 --------  ------- 
 

Weighted average number of ordinary shares in issue:

 
                                     2011        2010 
                                   Number      Number 
 
Basic                          74,421,106  69,009,912 
Adjustment for share options    3,280,491   6,934,553 
Diluted                        77,701,597  75,944,465 
                               ----------  ---------- 
 

Adjusted earnings per share

 
                                                   2011       2010 
                                              Pence per  Pence per 
                                                  Share      Share 
From continuing and discontinued operations: 
Basic adjusted earnings per share                 5.52p      8.77p 
Diluted adjusted earnings per share               5.29p      7.97p 
                                              ---------  --------- 
 

Adjusted earnings per share have been calculated by dividing the profit attributable to shareholders before amortisation and charges for share options by the weighted average number of ordinary shares in issue during the year. The numbers used in calculating the basic and diluted adjusted earnings per share are reconciled below:

 
                                                       2011     2010 
                                                    GBP'000  GBP'000 
 
Loss before tax                                    (13,524)  (1,409) 
Amortisation                                          1,934    1,938 
Impairment of carrying value of goodwill and 
 other intangible assets and exceptional charges     15,769    3,787 
Charges for share options                               587    2,874 
                                                   --------  ------- 
Adjusted profit attributable to shareholders          4,766    7,190 
Current year tax charge                               (654)  (1,134) 
                                                   --------  ------- 
                                                      4,112    6,056 
                                                   --------  ------- 
 

6. Property, plant and equipment

 
                       Freehold 
                       land and      Leasehold      Motor      Office 
                      buildings   improvements   vehicles   equipment    Total 
                        GBP'000        GBP'000    GBP'000     GBP'000  GBP'000 
Cost 
At 1 April 2009           1,150            302          6       1,956    3,414 
Additions                     -              6         12         283      301 
Disposals                     -           (80)        (6)       (291)    (377) 
 
At 31 March 2010          1,150            228         12       1,948    3,338 
Additions                     -             10          -         365      375 
Disposals                     -           (22)          -        (67)     (89) 
                     ----------  -------------  ---------  ----------  ------- 
At 31 March 2011          1,150            216         12       2,246    3,624 
                     ----------  -------------  ---------  ----------  ------- 
 
Depreciation 
At 1 April 2009              51            122          6       1,178    1,357 
Depreciation charge 
 for the year                29             54          -         491      574 
Depreciation on 
 disposals                    -           (53)        (6)       (286)    (345) 
                     ----------  -------------  ---------  ----------  ------- 
At 31 March 2010             80            123          -       1,383    1,586 
Depreciation charge 
 for the year                28             47          3         409      487 
Impaired assets               -              -          -          47       47 
Depreciation on 
 disposals                    -           (19)          -        (63)     (82) 
                     ----------  -------------  ---------  ----------  ------- 
At 31 March 2011            108            151          3       1,776    2,038 
                     ----------  -------------  ---------  ----------  ------- 
Net book value 
At 31 March 2011          1,042             65          9         470    1,586 
                     ----------  -------------  ---------  ----------  ------- 
At 31 March 2010          1,070            105         12         565    1,752 
                     ----------  -------------  ---------  ----------  ------- 
At 1 April 2009           1,099            180          -         778    2,057 
                     ----------  -------------  ---------  ----------  ------- 
 

The assets are covered by a fixed charge in favour of the Group's lenders.

7. Goodwill

 
                                             Goodwill 
                                              GBP'000 
Cost and net book value 
At 1 April 2009                                47,051 
Reduction in deferred contingent 
 consideration                                  (294) 
Impairment                                    (3,187) 
Acquisitions through business combinations      2,083 
                                             -------- 
At 31 March 2010                               45,653 
Reduction in deferred contingent 
 consideration                                (1,575) 
Refund of consideration paid                    (150) 
Impairment                                   (14,151) 
                                             -------- 
At 31 March 2011                               29,777 
                                             -------- 
At 31 March 2010                               45,653 
                                             -------- 
1 April 2009                                   47,051 
                                             -------- 
 
 
Goodwill is attributed to the following cash generating units: 
                                           2011       2010       2009 
                                        GBP'000    GBP'000    GBP'000 
 
20:20 Technology                          5,156      5,156      5,151 
20:20 Agency: 
20:20 Media and Analytics                   438      7,763      9,620 
DigforFire                                5,550      5,550      5,550 
20:20 Agency                              5,817      5,817      6,017 
Hyperlaunch                                   -      1,432      2,007 
Inbox                                         -      1,711      1,711 
20:20 London                                  -      2,083          - 
 
20:20 Dialogue: 
HSM                                       3,201      4,209      4,209 
Gasbox                                      273      1,598      2,182 
Jaywing                                   9,342     10,334     10,604 
                                         29,777     45,653     47,051 
                                     ----------  ---------  --------- 
 

Goodwill and other intangible assets have been tested for impairment by assessing the value in use of the relevant cash generating units. The value in use calculations were based on projected cash flows in perpetuity. Budgeted cash flows for 2011/2012 were used. Subsequent years were based on reducing rates of growth declining to a 2% growth rate by 2018.

The average year on year growth in earnings before interest, tax, depreciation and amortisation (EBITDA) which has been used as the basis for forecasting cash flows for each of the cash generating units when testing for impairment were:

 
             Year on year 
              growth 
 
2011/12        5.0% - 10% 
2012/13        5.0% - 10% 
2013/14        5.0% - 10% 
2014/15        2.5% - 10% 
2015/16        2.5% - 10% 
Perpetuity           2.0% 
 

The growth rates shown are the average applied to the cash flows of the individual cash generating units and do not form a basis for estimating the consolidated profits of the Group in the future.

The discount rate used to test the cash generating units was the Group's pre-tax Weighted Average Cost of Capital ("WACC") of 12.7% (2010:12.9%). The individual cash generating units were assessed for risk variances from the WACC, but in the absence of geographical risk, currency risk and any significant price risk variations, the WACC was used for all the cash generating units.

The reason for the impairment is the current economic environment and the future assumed expectations for each of the business units.

As a result of these tests a total impairment of GBP15.3 million (2010: GBP3.2 million) was considered necessary, GBP14.1 million of which relates to goodwill and GBP1.2 million relates to other intangible assets.

The Directors have performed sensitivity analysis in relation to the WACC used which showed that further impairment would be required for WACCs above 12.7%. At a discount rate of 13.7% a further impairment charge of GBP398,000 would be required.

The Directors have also performed sensitivity analysis in relation to the year on year growth in EBITDA. If the growth rates were to be reduced by 1.0% (from 10% to 9% and 5.0% to 4.0%) no additional impairment charge would be required.

8. Other intangible assets

 
                                              Customer 
                                        relationships, 
                                        trademarks and 
                                     development costs 
                                               GBP'000 
Cost 
At 1 April 2009                                 19,707 
Additions during the year                          694 
                                    ------------------ 
At 31 March 2010                                20,401 
Additions during the year                           89 
                                    ------------------ 
At 31 March 2011                                20,490 
                                    ------------------ 
 
Amortisation 
At 1 April 2009                                  3,591 
Impairment                                         600 
Amortisation charge for the year                 1,938 
                                    ------------------ 
At 31 March 2010                                 6,129 
Impairment                                       1,154 
Amortisation charge for the year                 1,934 
                                    ------------------ 
At 31 March 2011                                 9,217 
                                    ------------------ 
 
Net book amount 
At 31 March 2011                                11,273 
                                    ------------------ 
At 1 April 2010                                 14,272 
                                    ------------------ 
At 1 April 2009                                 16,116 
                                    ------------------ 
 

The cost of customer relationships was determined as at the date of acquisition of the subsidiaries by professional valuers. The valuations used the discounted cash flow method, assuming rates of customer attrition at 10% and sales growth at 2% each year. The discount rate applied at that time to the future cash flows were specific to each subsidiary and were all in the range 14.6% to 15.5%.

Goodwill and other intangible assets have been tested for impairment. The method, key assumptions and results of the impairment review are detailed in note 7. On the basis of this review the carrying value of these intangible assets has been impaired.

9. Bank and overdraft, loans and borrowings

 
                                              2011       2010       2009 
                                           GBP'000    GBP'000    GBP'000 
 
Summary 
Bank overdraft                               8,159      6,443      8,806 
Borrowings                                   5,311      8,213      9,303 
                                         ---------  ---------  --------- 
                                            13,470     14,656     18,109 
                                         ---------  ---------  --------- 
Borrowings are repayable as follows: 
Within one year 
Bank overdraft                               8,159      6,443      8,806 
Borrowings                                   5,374      1,865      1,984 
                                         ---------  ---------  --------- 
Total payments due within one year          13,533      8,308     10,790 
Less future interest                          (63)      (174)      (293) 
                                         ---------  ---------  --------- 
Total due within one year                   13,470      8,134     10,497 
                                         ---------  ---------  --------- 
 
In more than one year but not more 
 than two years                                  -      6,596      1,928 
In more than two years but not more 
 than three years                                -          -      6,021 
Total payments due in more than one 
 year                                            -      6,596      7,949 
Less future interest                             -       (74)      (337) 
                                         ---------  ---------  --------- 
Total due in more than one year                  -      6,522      7,612 
                                         ---------  ---------  --------- 
Average interest rates at the 
 balance sheet date were:       GBP'000          %          %          % 
 
Overdraft                         8,159       2.75       2.75       5.00 
Term loan                           822    2.13          1.96       2.96 
Term loan                           300       2.63       2.46       3.46 
Revolver loan                     4,189       2.39       2.33       3.46 
 
 

As the loans are at variable market rates their carrying amount is equivalent to their fair value.

In 2007 the Group purchased an interest rate swap of 6.19% for the period June 2007 to June 2012 for GBP4,000,000 of its borrowings.

The borrowing facilities available to the Group at 31 March 2011 was GBP8.47 million (2010: GBP11.24 million) and, taking into account cash balances within the Group companies, there was GBP4.3 million (2010: GBP3.99 million) of available borrowing facilities.

A Composite Accounting System is set up with the Group's bankers, which allows debit balances on overdraft to be offset across the Group with credit balances.

Reconciliation of net debt

 
                              1 April               Non-cash   31 March 
                                 2010   Cash flow      items       2011 
                              GBP'000     GBP'000    GBP'000    GBP'000 
 
 Cash and cash equivalents      7,399       1,908          -      9,307 
 Overdraft                    (6,443)     (1,716)          -    (8,159) 
                             --------  ----------  ---------  --------- 
                                  956         192          -      1,148 
 Borrowings                   (8,213)       2,957       (55)    (5,311) 
                             --------  ----------  ---------  --------- 
 Net Debt                     (7,257)       3,149       (55)    (4,163) 
                             --------  ----------  ---------  --------- 
 
 

The non-cash movement relates to the pre-paid loan fees on the Group's term loans.

10. Share capital

Authorised:

 
 
                             45p deferred   5p ordinary 
                                   shares        shares 
                                  GBP'000       GBP'000 
 Authorised share capital 
  at 31 March 2010                 45,000        10,000 
 At 31 March 2011                  45,000        10,000 
                            -------------  ------------ 
 

Allotted, issued and fully paid

 
 
                           50p ordinary   45p deferred   5p ordinary 
                                 shares         shares        shares 
                                 Number         Number        Number   GBP'000 
 Issued share capital 
  at 31 March 2009           67,378,520              -             -    33,689 
 
 Conversion                (67,378,520)     67,378,520    67,378,520         - 
 Issue of ordinary 
  shares during the 
  year                                -              -     6,742,985       337 
 At 31 March 2010                     -     67,378,520    74,121,505    34,026 
 Shares allotted on 
  exercise of options                 -              -       483,494        25 
                          -------------  -------------  ------------  -------- 
 At 31 March 2011                     -     67,378,520    74,604,999    34,051 
                          -------------  -------------  ------------  -------- 
 

The 5 pence ordinary shares have the same rights (including voting and dividend rights and rights on a return of capital) as the previous 50 pence ordinary shares. Holders of the 45 pence deferred shares do not have any right to receive notice of any general meeting of the Company or any right to attend, speak or vote at any such meeting. The deferred share holders are not entitled to receive any dividend or other distribution and shall on a return of assets in a winding up of the Company entitle the holders only to the repayment of the amounts paid up on the shares after the amount paid to the holders of the new ordinary shares exceeds GBP1,000,000 per new ordinary share. The deferred shares will also be incapable of transfer and no share certificates will be issued in respect of them.

During the year the Company has issued 483,494 5 pence ordinary shares and has reissued 307,953 5 pence ordinary shares which were previously held as treasury shares to settle share options exercised by employees. In addition holders of 498,709 share options received cash in lieu of the share options they were entitled to exercise.

11. Contingent liabilities

Some acquisitions by the Group involve an earn-out agreement whereby the consideration payable includes a deferred element of cash or shares or both which is contingent on the future financial performance of the acquired entity. As such there is uncertainty about the amount (but not timing) of these future potential outflows.

The maximum liability is GBP2,650,000 (2010: GBP9,000,000) and the Directors have assessed the likely payments based on forecasts and have provided GBP2,650,000 (2010: GBP4,225,000), leaving GBPnil (2010: GBP4,775,000) as an unprovided liability.

The amounts provided for are payable as follows:

 
                                              2011     2010 
                                           GBP'000  GBP'000 
 
In one year or less                          2,400        - 
In more than one year but less than five 
 years                                         250    4,225 
                                           -------  ------- 
                                             2,650    4,225 
                                           -------  ------- 
 

The amounts provided have not been discounted.

12. Accounting estimates and judgements

Accounting estimates

Impairment of goodwill

The carrying amount of goodwill is GBP29,777,000 (2010: GBP45,653,000). The Directors are confident that the carrying amount of goodwill is fairly stated, and have carried out an impairment review.

Other intangible assets

The valuation of customer lists is based on key assumptions which the Directors have assessed, and are satisfied that the carrying value of these assets is fairly stated. An impairment review has been carried out.

Share-based payment

The share based payment charge consists of two charges.

A charge for the fair value at the date of grant of the share based remuneration calculated using the Black-Scholes method, in previous years a trinomial pricing model was adopted. In considering an appropriate charge the Directors have used an internally generated calculation to derive an appropriate charge. Based on these calculations a charge of GBP587,000 has been made. In the year ended 31 March 2010 a charge of GBP2,874,000 was made.

The Group has charged GBPnil (2010: GBP51,000) in the year as an additional Share Based Payment charge. The future Employers NI liability has been discounted over the three year period using a discount rate of 10%.

Fair values on acquisition

The Directors have assessed the fair value of assets and liabilities on the acquisition of the subsidiary companies.

Deferred consideration

The Directors have provided an estimate of the amount payable in respect of deferred contingent consideration. See note 11.

Accounting judgements

Recognition of revenue as principal or agent

The Directors consider that they act as a principal in transactions where the Group assumes the credit risk. Where this is via an agency arrangement and the Group assumes the credit risk for all billings it therefore recognises gross billings as revenue.

13. Annual report and Accounts

Copies of the annual report and accounts for the year ended 31 March 2011 together with the notice of Annual General Meeting will be issued to shareholders shortly and will be available to view and download from the Company's website: www.weare2020.com.

This information is provided by RNS

The company news service from the London Stock Exchange

END

FR SFFFMEFFSEEW

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