JCDecaux ATA Saudi renews and extends its partnership with Dammam Airports Company for another 10-year period
18 Fevereiro 2025 - 1:40PM
UK Regulatory
JCDecaux ATA Saudi renews and extends its partnership with Dammam
Airports Company for another 10-year period
JCDecaux ATA Saudi renews and extends its
partnership with Dammam Airports Company for another 10-year
period
Paris, February
18th, 2025 – JCDecaux
SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that JCDecaux ATA Saudi
has been awarded a 10-year exclusive advertising concession for
King Fahd International Airport in Dammam, as well as for the
Al-Ahsa International Airport, and Al Qaisumah International
Airport, operated by Dammam Airports Company (DACO), following a
competitive tender process.
This new advertising contract will further
strengthen the partnership between JCDecaux ATA Saudi and DACO,
renewing the operations that have been managed at Dammam King Fahd
International Airport, Al-Ahsa International Airport and Al
Qaisumah International Airport since 2010. To serve DACO’s growth
objectives and to enhance the passenger experience, JCDecaux will
roll out an upgraded media plan in 2025 based on the latest
international airport standards, with best-in-class quality, driven
by digitisation and data-driven solutions. JCDecaux will deliver
new interior and exterior landmark displays, iconic digital
furniture and innovative technologies. JCDecaux will focus on
providing higher value per site, greater brand impact and visual
harmony to enhance the passenger experience.
Against the backdrop of JCDecaux’s 2030 ESG
roadmap and Net Zero Carbon Strategy by 2050, JCDecaux ATA Saudi
will focus on energy efficient technologies, purchasing of 100%
renewable electricity, and brand-safe solutions.
As the third largest airport in the Kingdom of
Saudi Arabia, with more than 10 million passengers each year, King
Fahd International Airport is one of the largest airports in the
world, covering 776 km², and providing connections to 65 global
destinations. It was the first airport in Saudi Arabia to offer
duty-free stores, with a selection of luxury goods. Located in the
arrivals area, the retail offer also includes restaurants, cafes,
and banks, providing an engaging passenger experience in a premium
environment.
Eng. Mohammed Ali Al Hassany, CEO of
DACO, said: “At DACO, we are committed to transforming
our airports that enhance the passenger journey while providing
exceptional opportunities for brands. Our renewed partnership with
JCDecaux ATA Saudi marks a significant step in this direction,
bringing cutting-edge digital solutions and iconic media displays
to King Fahd International Airport, Al-Ahsa International Airport,
and Al Qaisumah International Airport. This collaboration aligns
with our vision to create a seamless, engaging, and premium airport
experience. By leveraging JCDecaux’s global expertise and
commitment to innovation, sustainability, and excellence, we are
confident that this partnership will set new benchmarks in airport
advertising and further position our airports as key gateways in
the region.”
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “We are delighted to continue our
partnership with DACO and to renew our presence at Dammam King Fahd
International Airport, Al-Ahsa International Airport and Al
Qaisumah International Airport. This new contract is a
recognition of JCDecaux’s expertise in delivering innovative and
high-quality solutions for advertisers. Our commitment to
excellence and to providing best-in-class service is at the heart
of our enduring partnership, and we are proud that this has been
recognised by DACO. We will work to provide landmark and premium
media and deploy new digital solutions, that will transform the
airport environment, enhancing the passenger experience and
maximising value. Working with DACO, we will provide a powerful
platform for advertisers, promoting growth and innovation over the
next decade.”
Key Figures for JCDecaux
- 2023 revenue:
€3,570.0m(a) – H1 2024 revenue:
€1,807.6m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of 850 million
people in more than 80 countries
- 1,056,833 advertising panels
worldwide
- Present in 3,918 cities with
more than 10,000 inhabitants
- 11,650 employees
- JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the SBF 120 and CAC Mid
60 indexes
- JCDecaux’s Group carbon
reduction trajectory has been approved by the SBTi and the company
has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.8/5), CDP (A),
MSCI (AAA), Sustainalytics (13.7), and has achieved Gold Medal
status from EcoVadis
- 1st Out-of-Home Media company
to join the RE100
- Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street
furniture (630,196 advertising panels)
- N°1 worldwide in transport
advertising with 153 airports and 258 contracts in
metros, buses, trains and tramways (319,081 advertising
panels)
- N°1 in Europe for billboards
(85,743 advertising panels worldwide)
- N°1 in outdoor advertising in
Europe (708,620 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (165,292 advertising panels)
- N°1 in outdoor advertising in
Latin America (91,682 advertising panels)
- N°1 in outdoor advertising in
Africa (25,337 advertising panels)
- N°1 in outdoor advertising in
the Middle East (21,300 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 – remi.grisard@jcdecaux.com
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