Hot Wheels® Sets Third World Record in 18 Months with Successful Landing of Giant Corkscrew Jump
13 Setembro 2012 - 7:00AM
Business Wire
Hot Wheels® set its second world record this summer and third in
18 months pulling off a 92-foot corkscrew jump in a life-size Hot
Wheels® performance buggy. Taking place at an undisclosed part of
the Hot Wheels Test Facility during the filming of an online
episode, the corkscrew jump comes directly on the heels of the
Guinness World Records® title set by Team Hot Wheels at X Games Los
Angeles in June. Team Hot Wheels also set a world record for the
longest distance jump in a four-wheeled vehicle at the 2011
Indianapolis 500.
Hot Wheels(R) Sets Third World Record in
18 Months with Successful Landing of Giant Corkscrew Jump (Photo:
Business Wire)
View the record-breaking corkscrew stunt at Hot Wheels YouTube
page.
“What started as a dream to make Hot Wheels for real has
transpired into a world record trifecta that has well exceeded our
expectations in bringing the brand to life,” said Simon Waldron,
vice president marketing, wheels, Mattel. “Team Hot Wheels has
continued to transform fantasy into reality on a grand and global
scale – engaging consumers and fans of all ages.”
Team Hot Wheels is comprised of the most fearless and skilled
drivers in the world. Each team driver is exemplified by a unique
personality and driving style, and they take on only the most
outrageous stunts. Deemed in the stunt world as an extremely
difficult car stunt to perform, the Hot Wheels corkscrew jump took
the world record for the longest ramp to ramp spiral 360 in a
four-wheeled vehicle. Acclaimed Hollywood stuntman Brent Fletcher,
driving for Team Hot Wheels’ Team Green — known for their need for
speed — reached a calculated speed of 54 MPH before hitting the
jump, then rotating at a rate of 230 degrees per second in the air
before successfully touching down 80 feet later.
The 2,600-pound Hot Wheels performance buggy was specially
outfitted for the attempt, with the driver’s seat repositioned to
the center of the car to make it spiral properly. Fletcher is known
for his stunt work in numerous major Hollywood blockbusters,
including “Fast Five” as well as his work with Hot Wheels® as the
stunt coordinator on the Hot Wheels® Double Loop Dare at X Games
Los Angeles.
Fit to a ‘T’
Hot Wheels fans can now wear their world record pride like never
before! Through a new partnership with popular apparel manufacturer
Suburban Riot, the brand will be creating new Team Hot Wheels stunt
inspired T-shirts available globally at www.thwstore.com. The men’s
and women’s shirts, which are briefly featured at the end of the
corkscrew stunt video, will retail for $20.00.
Fans can also interact with Team Hot Wheels through their
favorite social media channels including: Facebook and Twitter. The
corkscrew stunt and Team Hot Wheels’ other world records can be
viewed on the YouTube channel.
About the Hot Wheels
Brand
Since 1968, Hot Wheels has been passionate about creating
thrilling vehicle experiences through innovative product and
content. With a fan base of more than 41 million people, Hot Wheels
is the No. 1 vehicle property in the United States producing the
coolest cars imaginable. The Hot Wheels brand began as a line of 16
1:64-scale die-cast vehicles; today, it has evolved into a true,
global lifestyle brand for boys of all ages with segments that
range from aftermarket parts to licensed apparel to branded digital
content from Team Hot Wheels, a real-life race crew of professional
drivers performing over-the-top stunts. Check out the official Hot
Wheels website for the hottest car games and racing videos, and be
sure to visit the Hot Wheels Facebook page.
About Mattel
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie®,
the most popular fashion doll ever introduced, Hot Wheels®,
Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Thomas & Friends®, Little
People®, Power Wheels® and a wide array of entertainment-inspired
toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's
"100 Best Companies to Work For" for the fifth year in a row.
Mattel also is ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150
nations. At Mattel, we are Creating the Future of Play. Visit us at
www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.
MAT-W
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