Dow Corning Recognized as One of America's Greatest Brands
28 Novembro 2005 - 3:00PM
PR Newswire (US)
MIDLAND, Mich., Nov. 28 /PRNewswire-FirstCall/ -- Dow Corning
Corporation (http://www.dowcorning.com/ ) has been featured as one
of "America's Greatest Brands" in the 2005 edition of America's
Greatest Brands, a book recognizing the strongest and most trusted
business brand icons in the United States. "This is quite an honor
for Dow Corning and a testament not only to our products and
services, but also to the thousands of employees around the world
that help us bring the Dow Corning brand to life everyday for our
customers and the communities in which we operate," said Stephanie
A. Burns president and CEO of Dow Corning. Stephen Smith, publisher
of America's Greatest Brands said, "What we like about Dow Corning
is that, as a business-to-business brand, it has evolved with
changing technologies and delivers on a promise of quality and
innovation to help its customers 'invent the future.'" Currently in
its fourth edition, America's Greatest Brands profiles leading
companies from a brand marketing perspective. The book discusses
the history, innovations and achievements of these brands and
offers the expert insight and opinions of the American Brands
Council. The American Brands Council is comprised of
highly-respected U.S. marketing and communications professionals.
"A great brand is one that not only stands for something, but also
works to deliver on its promises across the many thousands of
individual customer touch points. It is a great source of pride
that Dow Corning is being recognized by American Brand Council for
being among the Greatest Brands in America," said Randall Rozin,
global brand manager for Dow Corning. "While the book predominantly
features consumer product and service brands, the publishers
recognized the increasing importance of business-to- business
brands in building brand equity for their shareholders," said Rob
Manfredi, manager of marketing communications at America's Greatest
Brands. About Dow Corning Dow Corning (http://www.dowcorning.com/ )
provides performance-enhancing solutions to serve the diverse needs
of more than 25,000 customers worldwide. A global leader in
silicon-based technology and innovation, offering more than 7,000
products and services, Dow Corning is equally owned by The Dow
Chemical Company (NYSE:DOW) and Corning, Incorporated (NYSE:GLW).
More than half of Dow Corning's annual sales are outside the United
States. About America's Greatest Brands America's Greatest Brands
covers the history, innovations, and achievements of the world's
most admired companies. This book also features the expert insights
and opinions of the American Brands Council -- some of the most
respected marketing and communications professionals in America.
Headquartered in Rye, New York, America's Greatest Brands, founded
in 2000, is a subsidiary of UK-based Superbrands Ltd., doing
business in 45 countries. http://www.americasgreatestbrands.com/ .
DATASOURCE: Dow Corning Corporation CONTACT: Jarrod Erpelding
(U.S.) of Dow Corning Corporation, +1-989-496-1582, Web site:
http://www.dowcorning.com/ http://www.americasgreatestbrands.com/
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