NFL Legend will wash one fan’s dishes; rest
of America gets $1 million worth of Dawn to clean up Super Bowl
LVIII messes
Dawn®, America's #1 Dish Brand*, announced today that it is
partnering with J.J. Watt to help tackle Super Bowl LVIII’s
toughest messes. The brand famous for helping birds will send the
former Arizona Cardinal to wash one lucky fan’s dishes, and is
giving away $1 million worth of Dawn Platinum to tackle everyone
else’s Super Bowl messes in no time.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240129317936/en/
Enter for a chance to win a Wash Party
where J.J. Watt will wash your dishes! (Photo: Business Wire)
For more than 45 years, Dawn has been the only soap trusted by
wildlife rescuers to remove oil from vulnerable wildlife, and this
year, those same experts upgraded to Dawn Platinum to aid their
life-saving efforts. For Super Bowl LVIII, Dawn is giving football
fans a chance to upgrade, at the moment they are facing some of
their greasiest messes.
“We want to enjoy all aspects of Super Bowl LVIII – great
football, great food, and fun with friends,” says Marchoe Northern,
Senior Vice President, North America Home Care, Procter &
Gamble. “We're making America’s gameday clean up easier with Dawn
Platinum EZ-Squeeze; it’s fast acting grease removal in a bottle
that makes cleaning your kitchen quick and easy.”
“Dawn is the only dish soap we trust because it’s gentle, yet
effective enough to clean the birds we rescue and without its
grease-fighting power, wildlife wouldn’t survive,” says JD
Bergeron, Chief Executive Officer at International Bird Rescue.
“All it takes is one drop of grease to cause detrimental effects to
wildlife, so it’s crucial that we have the best products to clean
them, and Dawn Platinum is our trusted go-to.”
Starting today, fans can go to JJWashParty.com to claim their
bottle of Dawn Platinum EZ-Squeeze and enter for a chance to win a
trip to the ultimate watch, er, wash party, where NFL Legend J.J.
Watt will handle the dishes. One grand prize winner and up to nine
guests will receive an all-expenses paid trip to visit J.J. in
Arizona, watch a big game or show, and let one of football's
toughest players tackle the greasiest messes from some great
gameday grub. No purchase necessary.
“Super Bowl watch parties are all about family, friends and
food, which means a lot of company, cooking, and messy dishes,”
says Watt. “In our house, we count on Dawn and I’m excited to help
get America gameday ready with a clean-up game plan.”
No purchase necessary. Void in AK, HI and where prohibited. Open
to legal residents of the 48 contiguous US & DC, who are 21
years of age and older as of the last day of the month prior to
date of entry. Dawn’s and J.J. Watt’s Ultimate Wash Party starts at
12:00 am ET on 1/29/24 and ends at 11:59 pm ET on 2/16/24.
Sponsored by The Procter & Gamble Distributing LLC. For rules
visit https://www.pggoodeveryday.com/signup/dawn-sweepstakes
About Dawn
Dawn, North America's #1 dish liquid* and a 2022 Fast Company
"Brands That Matter" honoree, has been helping people clean since
1972. While most people know Dawn as the dish soap that best cuts
grease in the sink, it's also the ultimate secret weapon for
cleaning greasy messes throughout the home and has been trusted by
wildlife rescue experts to help clean birds and marine mammals
impacted by oil pollution for more than 40 years. For more
information about the Dawn family of products, including Dawn
Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand's efforts
to help save wildlife visit www.dawn-dish.com. *Based on Sales.
Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales past
52 weeks as of July 22, 2023.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About International Bird Rescue
International Bird Rescue is a global conservation organization
for birds in a changing world. Since 1971, Bird Rescue has
responded to over 250 oil spills and other wildlife emergencies,
caring for more than 160,000 birds on six continents. With crisis
response centers in San Francisco, Los Angeles, and Anchorage, the
organization specializes in emergency preparedness and response,
day-to-day aquatic bird care, and scientific research. Innovations
are shared worldwide to inspire the next generation of wildlife
specialists. Bird Rescue aims to give a voice to waterbirds through
conservation, advocacy, and wildlife literacy that builds empathy
and encourages action.
For more information, please visit www.birdrescue.org and follow
us on Facebook, Instagram, and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240129317936/en/
Andy Sullivan, sullivan.a.4@pg.com, Director of Communications,
NA Dish
Jeremy Mullman, jeremymullman@mbooth.com, Senior Vice President,
Media
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