A Leap Forward in Laundry: Tide launches a revolutionary new tile form to transform laundry day
08 Março 2024 - 3:30PM
Business Wire
A decade in the making, Tide evo brings design,
convenience and breakthrough innovation together for the ultimate
clean
Tide, America's #1 trusted laundry detergent brand, is excited
to introduce Tide evo at SXSW 2024, marking a leap forward in
laundry innovation driven by consumer insights. In an era where
convenience and superiority are not just desired but expected, Tide
has listened to consumers' voices, shaping the development of Tide
evo. This revolutionary laundry tile form emerges as a direct
response to the call for a laundry solution that is lighter, faster
and simpler. Tide evo represents a new chapter in laundry care,
designed to make doing laundry a more efficient and enjoyable
experience for consumers, reflecting their preferences for products
that align with a modern lifestyle.
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evo has the unbeatable cleaning power of
Tide and replaces the plastic packaging with ready-to-recycle
paperboard. (Photo: Business Wire)
At SXSW, Tide evo’s debut will begin a new chapter in laundry's
evolution, from soap to detergents to powders to liquids to PODS,
and now, to fiber tiles – the form of the future. Rooted in
addressing consumers' everyday challenges, Tide evo emerges as a
step forward in innovation, seamlessly blending a reduction in
effort and environmental impact of laundry – continuing Tide's
commitment to contribute positively to the planet and deliver
superior cleaning.
"Today marks a significant milestone for Tide, as we unveil Tide
evo at SXSW 2024, marking a new phase of innovation in laundry
care," stated Sundar Raman, Chief Executive Officer, P&G Fabric
& Home Care. "Tide evo embodies over a decade of research and
development, signifying a major advancement in how we approach
cleanliness and efficiency in our daily lives."
Innovative Design for the 21st Century
Tide evo, the culmination of years of extensive research and
development, introduces a revolutionary laundry tile form – unlike
anything offered in laundry today. This new category of clean
leverages tens of thousands of minuscule fibers, creating layers of
soap without unnecessary liquid and fillers. Its instant activation
in water ensures efficient cleaning.
Unmatched Cleaning Superiority
Tide evo is the first detergent to incorporate six powerful
layers of 100 percent concentrated cleaning ingredients in each
fiber, offering superior cleaning power. Tide evo is five times
more effective at removing common stains than the leading
competitive brand bargain detergent, delivering on the Tide promise
of superior cleaning in the newest evolution in laundry.
Innovation at its Core
Tide evo is manufactured in a facility powered by renewable
energy and features Forest Stewardship Council™ certified
recyclable paper packaging, eliminating the need for a traditional
plastic bottle. The lightweight laundry tile is designed for cold
water washing, enabling you to save up to 90 percent energy
compared to washing in hot water cycles.
Tide invites SXSW attendees to experience Tide evo March 8-10 at
Wanderlust in Austin, Texas, at 610 N Interstate Hwy 35 – where
they can witness firsthand the Tide of tomorrow, today. The
activation will allow attendees to deeply immerse themselves in the
innovation through tactile experiences focused on how Tide evo is
made, how it works and how it is changing the laundry category for
the future.
Tide evo will be available in the Colorado market beginning
April 2024 and with expanding national availability later this
year.
*Tide is Consumers' #1 trusted laundry detergent brand in
BrandSpark survey.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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Henry Molski - molski.hd@pg.com Nicole Tarko -
Ntarko@hellommc.com
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