Estée Lauder Participates in Decentraland Metaverse Art Week 2022 With Exclusive POAP
24 Agosto 2022 - 5:00PM
Business Wire
Estée Lauder has announced that it will be participating in
Decentraland’s Metaverse Art Week from August 24th – 28th with an
exclusive Proof of Attendance Protocol (POAP) designed by Dr. Alex
Box, renowned identity designer and one of the first women to
pioneer the concept of Beauty Futurism.
Continuing to innovate at the intersection of beauty, art and
technology, Estée Lauder’s POAP experience is inspired by the
legacy of the brand’s visionary founder, Mrs. Estée Lauder and
incorporates the brand’s iconic cartouche.
The Estée Lauder POAP by Dr. Box can be claimed at one of three
different stations within Decentraland’s Art Week, including the
Sculpture Garden, CashLabs Gallery and ArtNet location. Once the
POAP is claimed, users will garner exclusive access to upcoming
Web3 activations from the Estée Lauder brand.
“We are excited to bring our signature Estée Lauder experience
to art lovers and Web3 enthusiasts at Decentraland’s Art Week,”
said Stéphane de La Faverie, Global Brand President, Estée Lauder
& AERIN Beauty and Group President, The Estée Lauder Companies.
“Innovation is at the heart of Estée Lauder and the metaverse
represents a new frontier of exploration and creativity for the
brand. Metaverse Art Week is a destination where Estée Lauder can
fuse beauty, heritage, design and innovation in new ways and with
new audiences.”
“I am honored to be partnering with Estée Lauder for Metaverse
Art Week. I’ve always been incredibly inspired by the brand’s
iconic heritage, combined with a distinctly future-forward sense of
exploration and achievement,” said Dr. Alex Box. “The metaverse has
limitless possibilities and opens up novel ways to express
beauty.”
Metaverse Art Week 2022 will showcase the latest technological
innovations in digital art and design development through an
extensive virtual world fair that brings the contemporary art world
into further alignment with the emerging world of Web3. Metaverse
Art Week 2022 aims to demonstrate the frontier of extended reality
and the evolution of the visual internet.
Estée Lauder most recently participated with Decentraland as the
exclusive beauty partner of Metaverse Fashion Week in March 2022,
collaborating with Dr. Box to create an original non-fungible token
(NFT) wearable inspired by the brand’s #1 serum, Advanced Night
Repair.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies
Inc. Founded by Estée Lauder, one of the world’s first female
entrepreneurs, the brand today continues her legacy of creating
innovative, sophisticated, high-performance skincare and makeup
products and iconic fragrances – all infused with a deep
understanding of women’s needs and desires. Today, Estée Lauder
engages with women in over 150 countries and territories around the
world and at dozens of touch points – from in-store to digital. And
each of these relationships consistently reflects Estée’s powerful
and authentic woman-to-woman point of view. Follow @esteelauder on
Instagram, Facebook, Twitter, TikTok and YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220824005129/en/
PR: Tara Connaughton – tconnaug@estee.com Stephanie Katz
– skatz@estee.com
Estee Lauder Companies (NYSE:EL)
Gráfico Histórico do Ativo
De Mar 2024 até Abr 2024
Estee Lauder Companies (NYSE:EL)
Gráfico Histórico do Ativo
De Abr 2023 até Abr 2024