Lee® Announces Global Collaboration With The Brooklyn Circus
02 Novembro 2022 - 10:04AM
Business Wire
Inspired by a new tale of the American West
and the Black Cowboy, the Capsule Features Lifestyle Pieces for Men
and Women
Today, Lee® announced the launch of a new collection with The
Brooklyn Circus (BKc), available in the U.S. and Europe. The
133-year-old iconic denim and casual apparel brand united with the
Black-owned prep wear brand through the connection of craftsmanship
and telling stories through style.
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the full release here:
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LEE® announces global collaboration with
The Brooklyn Circus. Photo Credit - Ivan McClellan for Lee x The
Brooklyn Circus. (Photo: Business Wire)
Drawing from Lee's workwear and western heritage, the Lee x BKc
collection uses archival Lee silhouettes with the unique vision of
BKc. Inspired by the history of Black cowboys, Ouigi Theodore, the
Founder and Creative Director at The Brooklyn Circus, worked
closely with the Lee design team to thread the significance of
Black cultural influence on the West throughout the collection’s
development.
"Power to the people. We aim to tell the story of our community
through meaningful partnerships like this one with Lee,” says
Theodore. “The Brooklyn Circus finds inspiration in the pages of
history, so collaborating with a heritage brand like Lee to
highlight the history of the Black working west made perfect
sense.”
“Lee can tap into different cultures because we were there in
real time. Concepting this collaboration was very exciting as we
worked to blend western and workwear with urban sophistication
while keeping the integrity of each,” said Lee Global Director of
Men’s Design, Sedgwick Cole Jr. “Every detail from the Japanese
selvedge denim to the Melton wool fabric and exclusive patterns and
pallets twist these two stories together. The final result is a
unique collection that makes you say, ‘Wow, this is so new and
fresh.’”
The collection includes men’s and women’s pants, tops,
Union-Alls, overalls and jackets including highlights:
- Cowboy jacket - Taking its cue from the iconic 101
Cowboy Jacket, the Lee x BKc Cowboy Jacket brings classic heritage
style elements to the modern city.
- Unisex Varsity Jacket - A coveted staple of The Brooklyn
Circus, this Melton wool and leather varsity jacket incorporates a
one-of-a-kind embroidered illustration of a Black cowboy, creating
a statement piece for the ages.
- Cowboy Jeans - Inspired by Lee’s original 1925 Cowboy
Jean, Lee x Bkc refreshes the original style using selvedge denim,
custom hardware, and modern aesthetics.
- Whizit Bib Overall - The Whizit Overall honors Lee's
heritage as the first apparel brand to use zippers in clothing.
Crafted of selvedge denim, it pays homage to the workers who built
America. Available in men and women's styles.
“It was an honor to collaborate on women’s apparel with The
Brooklyn Circus,” said Nicola Mielke, Lee Global Director of
Women’s Design. “We took historically masculine designs, like the
WhizIt Overall, and mixed in feminine details to create pieces that
align with the collection’s overall vision. Merging the past with
the modern or the unexpected is what makes design interesting,
which is what this capsule achieves.”
Prices range from $110-$385 with the pinnacle Varsity jacket
listed at $1,200. The capsule is available on Lee and BKc’s
websites, Lee’s owned stores in Europe and North Carolina, and at
The Brooklyn Circus (150 Nevins St, Brooklyn, NY). Additional
retailers include American Rag (Los Angeles), City Workshop, Moda
(Pittsburgh), End (U.K.), Double5 (Italy), Cultizm.com (Germany),
Royal Cheese (France), Hepcat (Sweden), and Arborator (The
Netherlands).
For more information, visit lee.com/bkc.
ABOUT LEE
Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in
purposefully designed denim and casual apparel for more than 130
years. As an iconic American brand, Lee’s heritage is filled with
fashion firsts marked by innovative fits, era-defining silhouettes,
and legendary details in styles for men, women and boys. Lee’s
youthful energy, unrelenting optimism and fearless confidence have
created generations of brand loyalists across the globe. For more
information, visit www.lee.com.
ABOUT THE BROOKLYN CIRCUS
Ouigi Theodore, the Creative Director of The Brooklyn Circus,
has cultivated a unique style that has garnered recognition not
only among the fashion pundits of New York but also from streetwise
fans as far away as Europe, South Africa, Japan, Korea, and the
U.K. He has become a recognizable figure and has established
himself as a trend forecaster for advertising and marketing
agencies looking to get an edge in the market. He has consulted on
campaigns for Hennessy/LVMH, Sean John Vote or Dies, Toyota, Casio
G-Shock, American Express, PF Flyers, Liberty Fairs, ENVSN FEST,
New Balance, Reebok, Deutsch Advertising, Sennheiser Audio. As
founder of The Brooklyn Circus, one of the most influential retail
concepts in the USA, he travels extensively sharing The Brooklyn
Circus/BKc perspective and the 100-Year plan of Style + Character.
Most recently, The Brooklyn Circus has collaborated with Macy’s,
Jack Daniels, and Todd Snyder.
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version on businesswire.com: https://www.businesswire.com/news/home/20221102005395/en/
Scenario Lauren Peteroy - lee@scenariopr.com
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