Fox Corporation Partners with FreeWheel to Power Its OneFOX Inventory
03 Novembro 2022 - 12:00PM
Business Wire
Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”)
today announced that it has selected FreeWheel, a global technology
platform for the television advertising industry, as a partner to
enable its OneFOX video inventory across the company’s leading
entertainment, sports, streaming and news portfolio.
Today’s announcement is part of FOX’s continuing strategy of
providing more innovative advertising tools and resources to
further deliver integration and alignment with its industry-leading
brands, as well as enhancing an advertiser’s return on investment
through effective innovative solutions.
With this agreement, FreeWheel will work with FOX to
holistically manage direct sold advertising campaigns across
premium content from the company’s leading brands, which includes
FOX News Media, FOX Sports, FOX Entertainment, and Tubi, the
company’s leading, free ad-supported streaming service.
Additionally, the agreement allows both parties to bring forth new
opportunities addressing current industry needs, including:
- Unified video inventory, ease of management for campaigns
running across Fox’s portfolio
- Additional data and insights capabilities that are available by
unifying execution across this portfolio
- Working smarter to find target audiences
“Across Fox, we continue to work with our advertising partners
to create the optimal environment for brand messages to efficiently
reach the right audiences across the company’s industry-leading
portfolio of brands and platforms,” said Dan Callahan, SVP Data
Strategy and Sales Innovation at Fox Corporation. “Our partnership
with FreeWheel further brings this vision to life and we look
forward to collaborating with them to further elevate the overall
advertising and viewing experience.”
“We’re thrilled to be working with Fox to an even greater
extent,” said FreeWheel General Manager Mark McKee. “By teaming up,
we can help solve for many of today’s pressing industry issues,
including the need to unify supply across different inventory pools
in an increasingly fragmented marketplace, reduce waste, optimize
efficiency and reach the right audiences. In doing so, we’re
helping to pave the way for a better overall ad – and user –
experience across the ecosystem.”
About Fox Corporation
Fox Corporation produces and distributes compelling news,
sports, and entertainment content through its primary iconic
domestic brands, including FOX News Media, FOX Sports, FOX
Entertainment and FOX Television Stations, and leading AVOD service
Tubi. These brands hold cultural significance with consumers and
commercial importance for distributors and advertisers. The breadth
and depth of our footprint allows us to deliver content that
engages and informs audiences, develop deeper consumer
relationships, and create more compelling product offerings. FOX
maintains an impressive track record of news, sports, and
entertainment industry success that shapes our strategy to
capitalize on existing strengths and invest in new initiatives. For
more information about Fox Corporation, please visit
www.FoxCorporation.com.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are
structured to provide the full breadth of solutions the advertising
industry needs to achieve their goals. We provide the technology,
data enablement and convergent marketplaces required to ensure
buyers and sellers can transact across all screens, across all data
types, and all sales channels, in order to ensure the ultimate goal
– results for marketers. With offices in New York, San Francisco,
Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A
Comcast Company, stands to advocate for the entire industry through
the FreeWheel Council for Premium Video. For more information,
please visit freewheel.com, and follow us on Twitter and
LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221103005313/en/
Media: FOX Sal Petruzzi sal.petruzzi@fox.com FreeWheel
Elaine Wong elaine_wong@comcast.com
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