Kraft Heinz Unveils HEINZ REMIX™, The First Customizable Digital Sauce Dispenser
17 Maio 2023 - 7:00AM
Business Wire
With over 200 possible condiment creations,
HEINZ REMIX™ gives users the power to personalize their sauces like
never before
Today, The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz” or
the “Company”) unveiled HEINZ REMIX™, the first customizable and
IoT-enabled digital sauce dispenser to launch that allows consumers
to personalize their own flavor creations. Developed in record
speed – 6 months from initial brief to the physical product – with
over 200 potential sauce combinations, HEINZ REMIX is the latest
innovation from the Company’s foodservice or “Away From Home” (AFH)
division, which is a key growth platform as outlined in the
Company’s long-term strategy.
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Kraft Heinz Unveils HEINZ REMIX™, The
First Customizable Digital Sauce Dispenser To Launch (Photo:
Business Wire)
HEINZ® is no stranger to unique sauce combinations that satisfy
fans’ cravings & needs (hello, MAYOCHUP®!). Now, HEINZ REMIX is
taking personalized sauces to new heights, creating a first for the
sauce and foodservice category. The free-standing machine is
touchscreen operated, enabling consumers to first select from a
range of “bases” – currently HEINZ Ketchup, Ranch, 57® Sauce, and
BBQ Sauce – then personalize further with one or more “enhancers” –
currently Jalapeño, Smoky Chipotle, Buffalo, and Mango – at their
preferred intensity level (low, medium, high).
“As a company, we’re transforming through innovation by making
bigger, more intentional bets to fuel our growth and create new
experiences for consumers,” said Alan Kleinerman, Vice President of
Disruption, Kraft Heinz. “HEINZ REMIX is a great example of this
consumer-first approach to innovation. We’re changing the game for
foodservice operators and sauce lovers - dipping will never be the
same. With HEINZ REMIX, it’s more than a sauce dispenser; it’s an
insights engine and business model enabler that will help Kraft
Heinz understand and respond to consumer trends and flavor
preferences in real-time. Who knows – maybe our next new sauce
combination will come from a superfan using HEINZ REMIX!”
Kraft Heinz will debut HEINZ REMIX at the 2023 National
Restaurant Association Show in Chicago (May 20-23, 2023), with
plans to pilot the innovation with restaurant operators in late
2023 to early 2024.
“The launch of HEINZ REMIX is a first for the sauce category and
foodservice industry,” said Peter Hall, President, U.S. Away from
Home, Kraft Heinz. “It’s a great example of how we’re leveraging
culinary insights and category knowledge to drive greater value for
our customers and consumers. Our ambition is to be the leader for
taste, flavor and experience anywhere you’re eating, and we’re
delivering on that goal with category leading innovations like
HEINZ REMIX.”
As Kraft Heinz continues on its journey to lead the future of
food, the Company is focused on creative disruption across the
entire organization, breaking down siloes to cultivate
collaboration, reimagine product development, and utilize digital
capabilities to accelerate the pace of innovation.
For more information on Kraft Heinz AFH, visit
kraftheinzawayfromhome.com. Those attending the 2023 National
Restaurant Association can demo HEINZ REMIX, among other new AFH
innovations, onsite from May 20-23.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20230517005112/en/
THE KRAFT HEINZ COMPANY Allison Naval
Allison.Naval@kraftheinz.com
Ali Lieberman alexandra.lieberman@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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