Expanded partnership with CBS Sports will mean
more races available on U.S. TV than ever before
Roku lands its first-ever live sports rights
package, becoming the streaming home of Formula E in the U.S. with
both live and on-demand replays of races available on America’s #1
TV streaming platform* starting next season
Major U.S. TV announcement follows the
first-ever ABB FIA Formula E World Championship race in Portland,
Ore.
Formula E, the world’s first all-electric FIA World Championship
motorsports series, today announced ground-breaking new broadcast
distribution partnerships in the U.S. that will see long-standing
partner CBS air more live races than ever before and introduce
Roku, America’s #1 TV streaming platform, as the streaming home of
Formula E.
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the full release here:
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Roku lands its first-ever live sports
rights package, becoming the streaming home of Formula E in the
U.S. with both live and on-demand replays of races available on
America’s #1 TV streaming platform starting next season. (Photo:
Business Wire)
Beginning in January 2024, five races will air live on CBS
Television Network and simulcast on Paramount+, with both channels
already featured and integrated prominently on Roku’s platform.
Roku users who subscribe to Paramount+ can easily enjoy the races
airing on the service through the Paramount+ app on Roku’s Sports
Experience. CBS Sports Network will also show one highlights
programme per round.
The new partnerships, which mark Roku’s first-ever live sports
rights acquisition, reflect growing interest in all-electric
motorsport racing in the United States. Starting next season, 11
races in the ABB FIA Formula E World Championship will be available
on The Roku Channel, a leader in free ad-supported streaming, and
will also be easily accessible through the Sports Experience on
Roku’s Home Screen.
Roku’s Sports Experience makes discovering and accessing live,
upcoming, and on-demand sports content easier than ever, driving
engagement and awareness for Roku’s content partners and creating a
personalized viewing experience for audiences. In addition to
offering streamers the live races, Roku will also bring its
audience a robust offering of Formula E library content, including
Formula E's docu-follow series “Unplugged,” as well as race
previews, highlights, replays of all races, and more.
Formula E, CBS Sports, and Roku announced the pioneering
multi-year broadcast deal for the U.S. market following the first
ABB FIA Formula E World Championship race at the Portland
International Raceway in Oregon. Last week, Formula E confirmed
that the series will return to Portland in season 10 when the new
broadcast partnership will be active.
Aarti Dabas, Chief Media Officer, Formula E, said:
“This is a powerful new partnership with CBS and Roku that will
dramatically increase Formula E’s audience reach and maximise
discoverability of our programming in the U.S. We value the
strength of our ongoing relationship with CBS and are delighted to
join forces with Roku and supercharge Formula E content on their
market-leading platform.”
David Eilenberg, Head of Content, Roku Media, said:
"It’s an honor to partner with Formula E on Roku’s first-ever
live sports partnership, making it easier for millions of TV
streamers to discover the thrill of Formula E races through the
unique integrated viewing experiences only available on Roku. We
look forward to working together with Formula E, as well as our
long-standing partners at CBS and Paramount+, to drive viewership
to this programming and to connect new audiences with the
exhilarating world of Formula E.”
Billy Stone, Programming, CBS Sports, said:
“Formula E is innovative and exciting racing, and we’re thrilled
to expand our partnership and broadcast more live races across CBS
and Paramount+.”
*based on hours streamed, December 2022, Hypothesis Group
ABB FIA Formula E World Championship - Season 10 Provisional
Calendar:
Event
Round(s)
Location
Date(s)
1
1
Mexico City,
Mexico
13 Jan.
2024
2
2
&3
Diriyah, Saudi
Arabia
26 & 27 Jan.
2024
3
4
TBD
10 Feb.
2024
4
5
TBD
24 Feb.
2024
5
6
São Paulo,
Brazil
16 Mar.
2024
6
7
Tokyo,
Japan*
30 Mar.
2024
7
8 &
9
Rome,
Italy
13 & 14 Apr.
2024
8
10
Monaco, Principality
of Monaco
27 Apr.
2024
9
11 &
12
Berlin,
Germany
11 & 12 May
2024
10
13
TBD
25 May
2024
11
14
Jakarta,
Indonesia
8 Jun.
2024
12
15
Portland, United
States
29 Jun.
2024
13
16 &
17
London, United
Kingdom
20 & 21 Jul.
2024
*subject to ASN confirmation
About Formula E and the ABB FIA Formula E World
Championship
As the world’s first all-electric FIA World Championship and the
only sport certified net zero carbon since inception, the ABB FIA
Formula E World Championship brings dramatic racing to the heart of
some of the world’s most iconic cities providing an elite
motorsport platform for the world’s leading automotive
manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners,
broadcasters, and host cities are united by a passion for the sport
and belief in its potential to accelerate sustainable human
progress and create a better future for people and planet.
www.FIAFormulaE.com
For Formula E media enquiries, please contact
media@fiaformulae.com
About ABB
ABB is a technology leader in electrification and automation,
enabling a more sustainable and resource-efficient future. The
company’s solutions connect engineering know-how and software to
optimize how things are manufactured, moved, powered and operated.
Building on more than 130 years of excellence, ABB’s ~105,000
employees are committed to driving innovations that accelerate
industrial transformation.
About CBS Sports
CBS Sports, a year-round leader in cross-platform sports
coverage, broadcasts a portfolio of events on the CBS Television
Network, including THE NFL ON CBS; college football, including the
SEC ON CBS and BIG TEN ON CBS; college basketball, including the
NCAA Division I Men's Basketball Championship; golf, including The
Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA
Champions League and NWSL; and CBS SPORTS SPECTACULAR. In addition,
the division includes CBS Sports Network, the 24-hour cable home of
CBS Sports which televises live sports programming throughout the
year, including college football and basketball games, soccer
matches from UEFA Champions League, UEFA Europa League, Serie A,
Concacaf and NWSL, as well as a full slate of original programming
and studio coverage. CBS Sports also delivers an extensive lineup
of global soccer coverage on Paramount+, including every UEFA club
competition match, all Serie A matches as well as Concacaf national
team competitions. CBS Sports’ multi-platform offerings include
CBSSports.com and the CBS Sports apps for mobile and connected TV
devices; the 24/7 streaming sports news network CBS SPORTS HQ; the
free 24-hour soccer streaming network CBS SPORTS GOLAZO NETWORK;
247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.
About Roku
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and
TV-related audio devices are available in various countries around
the world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks, and service marks of
other companies appearing in this press release are the property of
their respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230627905648/en/
Roku U.S. Media Contact Sophia Economou
seconomou@roku.com
Formula E U.S. Media Contact Robert Zimmerman Zimmerman
Strategic Communications rob@zimstrategies.com
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