New addition to Roku’s award-winning lineup of
TVs offers Roku Smart Picture Max, Roku Soundstage Audio, a new
Voice Remote Pro, and more
Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the
U.S.*, announced their new premium televisions, the Roku Pro
Series, are now available at Best Buy stores and online at
BestBuy.com, Amazon.com, and Walmart.com. Combining advanced
picture innovations with an elegant design, immersive side-firing
audio, a new Voice Remote Pro, and Roku’s #1 selling TV operating
system in the U.S.**, the Roku Pro Series TV is the ultimate TV
made for streaming.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240410379797/en/
Roku's new premium televisions, the Roku
Pro Series, are now available at Best Buy stores and online at
BestBuy.com, Amazon.com, and Walmart.com. (Graphic: Business
Wire)
To make what you’re watching pop off the screen, the Roku Pro
Series features mini-LED backlighting for deep blacks and dazzling
highlights, with a 4K, QLED, 120Hz panel that produces more than a
billion colors along with HDR10+ and Dolby Vision IQ™ to bring
content to life. Powering the Pro Series is an all-new flagship
processor and upgraded memory architecture, making these TVs the
snappiest Roku devices ever. The Pro Series also comes equipped
with a dedicated neural processing unit (NPU) that allows Roku
Smart Picture Max to automatically adjust picture settings. To
complete the viewing experience, Roku Soundstage Audio projects
sound out and around the viewer through the Pro Series’ new
side-firing speakers, for rich spatial effects and deep bass.
“For years, we’ve been invested in making the picture great for
the shows and movies you’re watching—and now we’ve added the
simplicity of automation,” said Chris Larson, Vice President,
Retail Strategy, Roku. “Our Pro Series TVs not only look and
sound beautiful; they also give our customers the best possible
viewing experience, no matter what they’re watching.”
Picture quality is a key feature for 70% of smart TV viewers
when purchasing a TV***. While many TVs come with settings that
enhance the picture for content, ranging from sports to movies to
animation, only 9% of smart TV viewers often adjust those settings
as they watch different types of content, according to a Harris
Poll study commissioned by Roku****. To address this, all Roku TV
models—even those from a decade ago—will get Roku Smart Picture
with an automatic software update.
Created by Roku’s Advanced TV Technology team, Roku Smart
Picture uses custom metadata to automatically adjust picture modes
before content even starts to play. Thanks to specialized hardware,
the Roku Pro Series takes capabilities one step further with Smart
Picture Max, which uses AI to refine color, contrast, and sharpness
in real-time scene-by-scene.
Pro Series TVs are engineered to make TV simpler and more
delightful than ever. The new Roku Voice Remote Pro 2nd edition now
includes motion-activated backlit buttons, USB-C charging, and a
reimagined shortcut experience to quickly access live TV or a
current binge-watch show. Pro Series TVs also come with a dedicated
remote finder button on the side of the TV that triggers a chime on
the remote.
With the Pro Series, Roku is also introducing Backdrops, a new
experience that will soon be available to all Roku TVs and
streaming devices, that allows users to transform their TV into a
work of art and be part of your home’s decor. Together with the Pro
Series’ sleek shadowbox aesthetic and its unique wall mount design,
Backdrops makes the TV a beautiful centerpiece for your home.
Roku Pro Series TV Features:
- Brilliant picture: With a responsive 120Hz 4K panel,
mini-LED backlight, HDR10+ and Dolby Vision IQ®, the Pro Series
delivers strikingly accurate color, dazzling highlights, and deep
blacks that make content pop off the screen.
- Sleek design: At only 1.9” and with a striking shadowbox
frame, the Pro Series’ clean lines and architectural styling are an
eye-catching complement to any home.
- Snappy streaming: All-new quad-core processor and Wi-Fi
6 allow users to search, navigate, and launch content faster than
ever before.
- Roku Smart Picture Max: Powered by AI, Roku Smart
Picture Max automatically selects the optimal picture mode for your
content, refining the color, sharpness, and motion scene by
scene.
- Automatic brightness: Automatically adjusts brightness
settings based on room lighting for a bright, clear picture any
time of day.
- Roku Soundstage Audio: Side-firing Dolby Atmos® speakers
designed by Roku’s Audio Innovation team for a wide, cinematic
sound.
- Wireless surround sound expandable: Pair Roku Wireless
Soundbar, Roku Wireless Speakers, and Roku Wireless Bass to create
an even more immersive surround sound experience.
- Headphone Mode: Connect Bluetooth headphones to enjoy
entertainment at any volume.
- Game on: Automatic game mode drops you right in the
action. Enjoy tear-free gaming with 120Hz refresh, AMD Freesync
Premium Pro, ALLM, and VRR.
- Slim-profile Wall Mount Kit: Optional accessory designed
by Roku with hinge and kickstand for easy access to TV ports and
cables.
- Backdrops: Scroll through a wide catalog of popular
artwork or upload your own photos to transform your TV into a work
of art. Coming to all Roku TVs in the coming months and to devices
at a later date.
- Software updates: Featuring new IMDB integrations,
enhanced ways to search and browse content, a more visually
immersive mobile app, and more.
Roku Voice Remote Pro (2nd edition) Features:
- Backlit buttons: Motion-activated backlit buttons for
nighttime TV viewing.
- USB-C rechargeable battery: Stay powered for months with
a 50% larger battery than the previous generation. Rechargeable
from the TV.
- Live TV Guide button: Instant access to the Live TV
Channel Guide featuring 400+ free live TV channels, sports, local
news, and more with just one click.
- Quick Launch button: Easily personalize two shortcuts,
access Roku’s powerful global search, or enable Headphone Mode for
private listening (if applicable).
- Hands-free voice commands: Perfect for quick commands
like turning off the TV, launching a channel, or pausing a
show.
- Remote Finder: An audible chime to help you find your
remote no matter where it’s hiding. Trigger with the button on the
Roku Pro Series TV, the Roku mobile app, or simply by saying “Hey
Roku, where’s the remote?”
Availability
Roku Pro Series TVs are available in 55”, 65” and 75” models
with pricing ranging from $899.99 to $1699.99 with the Roku
Slim-profile Wall Mount Kit available for $99.99 beginning this
month at Best Buy stores nationwide, BestBuy.com, Amazon.com and
Walmart.com. For more information, please visit:
https://go.roku.com/pro-series
Roku Voice Remote Pro (2nd Edition) is available for purchase
today on Roku.com for $29.99 and will be available in major
retailers in the coming months. Roku Voice Remote Pro (2nd edition)
is included with all Roku Pro Series TV.
* By hours streamed (Hypothesis Group: Q4 2023) ** Circana,
Retail Tracking Service, Unit Sales, Oct-Dec 2023 combined ***
Recent Smart TV Buyer Tracker, Wave 1 Report Q1 2023 **** 2023
Smart TV Study, The Harris Poll, research commissioned by Roku,
November 2023
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and TV-
related audio devices are available in various countries around the
world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to the
availability, features, functionality, and attributes of the Roku
TV program, including the Roku Pro Series, and the features and
benefits of the Roku platform. Except as required by law, we assume
no obligation to update these forward-looking statements publicly,
or to update the reasons actual results could differ materially
from those anticipated in the forward-looking statements, even if
new information becomes available in the future. Important factors
that could cause our actual results to differ materially are
detailed from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Form 10-K for the
year ended December 31, 2023. Copies of reports filed with the SEC
are posted on Roku’s website and are available from Roku without
charge.
Roku and Roku TV are trademarks or registered trademarks of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks, and service marks of other companies appearing in this
press release are the property of their respective holders.
Dolby, Dolby Atmos, and Dolby Vision are registered trademarks
of Dolby Laboratories Licensing Corporation. Dolby Vision IQ is a
trademark of Dolby Laboratories Licensing Corporation.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240410379797/en/
Anders Steele asteele@roku.com
Roku (NASDAQ:ROKU)
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