Braze Launches Braze Instant Insights, a Suite of Snowflake Native Apps, in the Data Cloud
27 Junho 2023 - 5:05PM
Business Wire
The company has also been awarded the Powered
by Snowflake award at the fifth annual Data Drivers Awards for
North America
Braze (Nasdaq: BRZE) today announced at Snowflake’s annual user
conference, Snowflake Summit 2023, the beta launch of Braze Instant
Insights, a suite of Snowflake Native Apps on Snowflake
Marketplace. The collection of Analytics Apps was built using the
Snowflake Native Application Framework and will enable joint
customers to unlock and drive the value of their data.
Snowflake, the Data Cloud company, announced that the Snowflake
Native App Framework (public preview on AWS) is now available for
developers to build and test apps natively in the Data Cloud with
additional distribution and monetization capabilities in public
preview soon. Snowflake Native Apps usher in a new era of data
collaboration, enabling developers with the tools needed to create
robust apps quickly with Snowflake's high availability and
auto-scalability, all the while reducing security and procurement
hurdles for customers because the apps run directly within the
customers’ Snowflake accounts.
“The Snowflake Native App Framework enables Braze to build in
the Data Cloud and bring its app directly to customer’s data to
drive value,” said Chris Child, Senior Director of Product
Management, Snowflake. “By building Snowflake Native Apps, Braze is
helping customers mobilize their data securely.”
Snowflake Marketplace already has over 25 new Snowflake Native
Apps available today, and over one hundred Native Apps are
currently in development spanning multiple industries and use
cases. Braze intends to make Braze Instant Insights available in
order to easily bring unique insights to end users and enable them
to unlock value with just a few clicks on Snowflake Marketplace. By
being Powered by Snowflake, Braze can create new revenue streams by
offering an app to thousands of Snowflake customers, without these
customers having to move or expose their data. The beta version of
Braze Instant Insights is an advanced analytics engine that can be
utilized by Braze customers to leverage real-time insights, data,
and advanced analytics to create personalized, strategic
cross-channel marketing campaigns in Braze.
Braze was also awarded the Powered by Snowflake award at the
fifth annual Data Drivers Awards for North America. Snowflake’s
annual Data Drivers Awards winners represent the top individuals
and organizations leveraging the Snowflake Data Cloud to innovate,
grow, and drive value for their customers. The award recognizes how
by being Powered by Snowflake, Braze is transforming the marketing
and technology industries, enabling customers to visualize and
action on granular event-level data through secure data sharing,
driving key customer-centric interactions.
“We are honored to receive the Powered By Snowflake award at
Snowflake Summit. This recognition is a true testament to our
commitment to helping the world’s best brands unlock the power of
their first-party data to create brilliant, personalized customer
engagement campaigns,” said Jon Hyman, cofounder and CTO of Braze.
“In continuing our mission, we’re excited to join Snowflake in
ushering in a new era of data collaboration by bringing [a beta
version of] Braze Instant Insights to our customers, enabling them
to create and analyze even more impactful and creative customer
engagement strategies in real-time and at scale.”
Learn more about where to find Braze at Snowflake Summit here.
Learn more about Snowflake’s continued innovations, and how it is
enabling organizations to distribute and monetize leading apps at
scale in the Data Cloud here. Be sure to check out the Snowflake
Summit 2023 keynotes live or on-demand here, and stay on top of the
latest news and announcements from Snowflake on LinkedIn and
Twitter.
About Braze Braze is a leading comprehensive customer
engagement platform that powers interactions between consumers and
brands they love. With Braze, global brands can ingest and process
customer data in real time, orchestrate and optimize contextually
relevant, cross-channel marketing campaigns and continuously evolve
their customer engagement strategies. Braze has been recognized as
one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s
2022 Best US Workplaces for Women, 2022 UK Best Workplaces for
Women by Great Place to Work, and Fortune's 2022 Best US Workplace
for Millennials. The company is headquartered in New York with 10+
offices across North America, Europe and APAC. Learn more at
braze.com.
Forward-Looking Statements This press release contains
“forward-looking statements” within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act
of 1995, including but not limited to, statements regarding future
product performance. These forward-looking statements are based on
the current assumptions, expectations and beliefs of Braze, and are
subject to substantial risks, uncertainties and changes in
circumstances that may cause actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements. Further information on potential
factors that could affect Braze results are included in Braze’s
Annual Report on Form 10-K for the fiscal year ended January 31,
2023, filed with the U.S. Securities and Exchange Commission on
March 31, 2023, and the other public filings of Braze with the U.S.
Securities and Exchange Commission. The forward-looking statements
included in this presentation represent the views of Braze only as
of the date of this press release, and Braze assumes no obligation,
and does not intend to update these forward-looking statements,
except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20230627303461/en/
Hannah Blackington Director, Global Communications
press@braze.com
Braze (NASDAQ:BRZE)
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