The Estée Lauder Companies Launches 2023 Breast Cancer Campaign: Beautifully United to Help End Breast Cancer
29 Setembro 2023 - 8:00AM
Business Wire
Together, The Estée Lauder Companies’ Breast
Cancer Campaign and The Estée Lauder Companies Charitable
Foundation have funded more than $118 million for lifesaving global
research, education and access to medical services
For more than 30 years, The Estée Lauder Companies’ Breast
Cancer Campaign (The Campaign) has been dedicated to advancing the
possibility of a breast cancer-free world for all. This October,
The Estée Lauder Companies (ELC) honors Breast Cancer Awareness
Month by launching The Campaign in support of the global breast
cancer community.
As ELC’s largest corporate social impact program, The Campaign
continues to inspire purpose-driven action and is a cornerstone of
the company’s social investments in women’s advancement, health and
education. Through The Campaign, ELC has also been a longstanding
supporter of women in science, research and medicine – funding
numerous grants and programs around the world and accelerating
opportunities for women in STEM.
The Campaign was founded by Evelyn H. Lauder in 1992 with the
launch of the iconic Pink Ribbon. At a time when breast cancer
wasn’t spoken about openly, Evelyn and ELC saw an opportunity to
bring awareness to the disease and address stigmas in women’s
health – inspiring a global movement around The Campaign’s mission
to help create a breast cancer-free world for all.
Together, The Estée Lauder Companies’ Breast Cancer Campaign and
The Estée Lauder Companies Charitable Foundation (ELCCF) have
funded more than $118 million globally for life saving research,
education, and medical services, with more than $93 million funding
medical research through the Breast Cancer Research Foundation
(BCRF). BCRF, also founded by Evelyn Lauder in 1993, is The
Campaign’s leading non-profit partner, dedicated to advancing the
world’s most promising research to eradicate breast cancer.
In honor of The Campaign’s 30th Anniversary in 2022, ELCCF made
a commitment to donate $15 million over five years to BCRF to fund
groundbreaking research that will further the goal of reducing
breast cancer disparities and improving outcomes. This
comprehensive study of the intersection of social determinants of
health, comorbidities and the biology of breast cancer in Black
women has the potential to significantly impact breast cancer
disparities globally. A diverse steering committee, as well as
sub-committees, comprised of BCRF experts in disparities from
acclaimed academic and medical institutions from across the country
have established initial targets critical to identifying the roots
of health equity and disparities in breast cancer outcomes.
Information from thousands of patients will build this vital
data-generating project and is the first step in this multi-year
initiative.
This year, The Campaign will:
- Support 60+ organizations worldwide aligned to the diverse
needs of local communities
- Honor the 20th Anniversary of The Breast Cancer Campaign in
China, including the illumination of No.1 Wai Tan Yuan,
Shanghai
- Address disparities that exist across the entire breast cancer
landscape
- Fund medical research and fellowships worldwide
- Fund medical resources and services including access to
mammograms/screenings for vulnerable groups with limited access to
healthcare
- Provide support, therapy and counseling programs
- Host and convene events to advance education on breast health
with key opinion leaders and experts - encouraging stakeholders
everywhere to become breast health advocates
- Issue an Instagram call-to-action (@esteelaudercompanies) on
October 1 to engage audiences and raise funds for BCRF using
#TimeToEndBreastCancer
- Engage ELC’s brands: AERIN Beauty, Aveda, Bobbi Brown
Cosmetics, Bumble and bumble, Clinique, Darphin, Dr.Jart+, Editions
de Parfums Frédéric Malle, Estée Lauder, Jo Malone London, KILIAN
PARIS, La Mer, Lab Series, Origins, Smashbox, TOM FORD BEAUTY and
Too Faced – with each donating to BCRF and/or local cancer-focused
organizations around the world through product sales or flat
donations (brand participation varying by market)
- Illuminate buildings, monuments and landmarks around the world
in pink to raise awareness, including Empire State Building, New
York City; Eiffel Tower, Paris; Burj Al Arab, United Arab Emirates,
among others
"ELC has an unwavering commitment to social impact, with The
Breast Cancer Campaign at the forefront of these efforts. I am
incredibly proud of the progress we have made ever since my mother,
Evelyn Lauder, started The Campaign more than 30 years ago," said
William P. Lauder, Executive Chairman, The Estée Lauder Companies
Inc. "Our passionate employees, consumers and partners have united
to advance possibilities for those affected by this disease.
Together, we will continue powering progress, until we realize my
mother’s vision of a breast cancer-free world for all."
The call to end breast cancer is more urgent than ever as breast
cancer is the most commonly diagnosed cancer worldwide. As long as
breast cancer is a life-threatening disease, ELC’s commitment
remains unwavering.
To learn more, visit: ELCompanies.com/BreastCancerCampaign and
@esteelaudercompanies on Instagram.
About The Estée Lauder Companies Inc. The Estée Lauder
Companies Inc. is one of the world’s leading manufacturers,
marketers, and sellers of quality skin care, makeup, fragrance, and
hair care products, and is a steward of luxury and prestige brands
globally. The company’s products are sold in approximately 150
countries and territories under brand names including: Estée
Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi
Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble,
Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions
de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced,
Dr.Jart+, and the DECIEM family of brands, including The Ordinary
and NIOD.
ELC-C
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Erin Cohen The Estée Lauder Companies
ercohen@estee.com
Estee Lauder Companies (NYSE:EL)
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