Sensormatic Solutions predicts the global top busiest shopping days of the 2023 holiday season
05 Outubro 2023 - 10:20AM
Business Wire
- Black Friday is expected to be the busiest U.S. holiday
shopping day in 2023, with Super Saturday reclaiming the second
spot on the list
Sensormatic Solutions, the leading global retail solutions
portfolio of Johnson Controls, today announced its predictions for
the busiest shopping days of the 2023 holiday season. In the United
States, Black Friday (Nov. 24), Super Saturday (Dec. 23), and the
third Saturday in Dec. (Dec. 16) are expected to be the busiest
shopping days of the season. The annual predictions for the global
top busiest shopping days were compiled by Sensormatic Solutions
retail traffic consulting and analytics group.
“Retailers around the world are likely to have another strong
holiday season this year,” said Tony D’Onofrio, president at
Sensormatic Solutions. “Those looking to make the most of it can
use our predictions as a guide—but it’s critical that retailers
also leverage internal data and analytics tools to refine their
approach to promotions, staffing, and customer experience in
November and December. It’s this additional insight that will put
businesses two steps ahead entering the New Year.”
On average, the top 10 busiest shopping days in the United
States account for approximately 40% of all holiday retail traffic.
Sensormatic Solutions predicts U.S. in-store traffic will likely
moderate slightly compared to 2022, with forecasts indicating a
year-over-year drop of no more than 3.5%—results that are in line
with 2023’s retail traffic performance to date. Overall, traffic
this year has been down an average of 2% from last year.
“Historical data will be extremely valuable for retailers
preparing their 2023 holiday strategies,” said Brian Field, global
leader of retail consulting and analytics at Sensormatic Solutions,
whose team predicts the top busiest days of the holiday season.
“Christmas Day falls on a Monday this year, so retailers can look
to data from 2017—the last time the holiday fell on Monday—to
tailor their strategies. Our national data indicates that the
busiest days of the season are likely to be more concentrated
toward the end of the year thanks to this timing. However, in
addition to the list below, we expect Veterans’ Day to experience
higher traffic than usual as it falls on a Saturday and history
indicates a traffic bump when it does so.”
The full list of predicted busiest shopping days in the
United States is as follows:
- Friday, Nov. 24 – Black Friday
- Saturday, Dec. 23 – Super Saturday
- Saturday, Dec. 16 – Third Saturday in December
- Friday, Dec. 22 – Friday before Christmas
- Saturday, Nov. 25 – Saturday after Black Friday
- Tuesday, Dec. 26 – Boxing Day
- Saturday, Dec. 9 – Second Saturday in December
- Saturday, Dec. 2 – First Saturday in December
- Saturday, Dec. 30 – Saturday after Christmas
- Sunday, Dec. 17 – Sunday before Christmas Eve
The predicted top busiest shopping days globally
include:
Australia
- Tuesday, Dec. 26 – Boxing Day
- Saturday, Dec. 23 – Super Saturday
- Friday, Dec. 22 – Friday before Christmas
- Thursday, Dec. 28 – Thursday after Christmas
- Thursday, Dec. 21 – Thursday before Christmas
Brazil
- Friday, Nov. 24 – Black Friday
- Saturday, Dec. 23 – Super Saturday
- Saturday, Nov. 25 – Saturday after Black Friday
- Friday, Dec. 22 – Friday before Christmas
- Saturday, Dec. 16 – Third Saturday in December
Canada
- Tuesday, Dec. 26 – Boxing Day
- Friday, Nov. 24 – Black Friday
- Saturday, Dec. 23 – Super Saturday
- Saturday, Nov. 25 – Saturday after Black Friday
- Saturday, Dec. 16 – Third Saturday in December
China
- Sunday, Dec. 31 – New Year’s Eve
- Wednesday, Feb. 14 – Chinese New Year Holiday
- Sunday, Dec. 24 – Christmas Eve
- Monday, Jan. 1 – New Year’s Day
- Monday, Feb. 12 – Chinese New Year Holiday
Colombia
- Saturday, Dec. 23 – Super Saturday
- Saturday, Dec. 16 – Third Saturday in December
- Friday, Dec. 22 – Friday before Christmas
- Sunday, Dec. 17 – Sunday before Christmas Eve
- Friday, Nov. 24 – Black Friday
Costa Rica
- Saturday, Dec. 23 – Super Saturday
- Saturday, Dec. 16 – Third Saturday in December
- Sunday, Dec. 17 – Sunday before Christmas Eve
- Friday, Dec. 22 – Friday before Christmas
- Saturday, Dec. 9 – Second Saturday in December
France
- Saturday, Jan. 13 – First Saturday of les soldes d'hiver
- Saturday, Jan. 20 – Second Saturday of les soldes d'hiver
- Saturday, Dec. 23 – Super Saturday
- Saturday, Nov. 25 – Saturday after Black Friday
- Saturday, Dec. 16 – Third Saturday in December
Germany
- Saturday, Dec. 23 – Super Saturday
- Saturday, Dec. 16 – Third Saturday in December
- Saturday, Dec. 9 – Second Saturday in December
- Saturday, Dec. 2 – First Saturday in December
- Saturday, Nov. 25 – Saturday after Black Friday
Hong Kong
- Sunday, Dec. 24 – Christmas Eve
- Saturday, Dec. 23 – Super Saturday
- Wednesday, Feb. 14 – Chinese New Year Holiday
- Saturday, Dec. 16 – Third Saturday in December
- Sunday, Dec. 31 – New Year’s Eve
Italy
- Saturday, Jan. 6 – Epiphany
- Sunday, Jan. 7 – Day after Epiphany
- Sunday, Nov. 26 – Sunday after Black Friday
- Sunday, Dec. 17 – Sunday Before Christmas Eve
- Sunday, Jan. 14 – Second Sunday after Epiphany
Mexico
- Sunday, Nov. 19 – Sunday of Buen Fin
- Saturday, Nov. 18 – Saturday of Buen Fin
- Saturday, Dec. 23 – Super Saturday
- Sunday, Dec. 17 – Sunday Before Christmas Eve
- Monday, Nov. 20 – Monday of Buen Fin
New Zealand
- Tuesday, Dec. 26 – Boxing Day
- Saturday, Dec. 23 – Super Saturday
- Friday, Dec. 22 – Friday before Christmas
- Thursday, Dec. 21 – Thursday before Christmas
- Wednesday, Dec. 27 – Day after Boxing Day
Singapore
- Sunday, Dec. 24 – Christmas Eve
- Sunday, Dec. 31 – New Year’s Eve
- Monday, Dec. 25 – Christmas Day
- Saturday, Jan. 13 – Second Saturday of the year
- Saturday, Jan. 6 – Post-New Year’s Day Saturday
South Africa
- Friday, Nov. 24 – Black Friday
- Saturday, Nov. 25 – Saturday after Black Friday
- Saturday, Dec. 23 – Super Saturday
- Friday, Dec. 22 – Friday before Christmas
- Saturday, Dec. 16 – Third Saturday in December
Spain
- Wednesday, Jan. 3 – Pre-Epiphany Wednesday
- Thursday, Jan. 4 – Pre-Epiphany Thursday
- Tuesday, Jan. 2 – Pre-Epiphany Tuesday
- Saturday, Nov. 25 – Saturday after Black Friday
- Sunday, Jan. 7 – Day after Epiphany
United Kingdom/Ireland
- Saturday, Dec. 23 – Super Saturday
- Saturday, Dec. 16 – Third Saturday in December
- Saturday, Nov. 25 – Saturday after Black Friday
- Saturday, Dec. 9 – Second Saturday in December
- Saturday, Dec. 2 – First Saturday in December
To learn about the top drivers of this holiday season’s busiest
shopping days and how Sensormatic Solutions is supporting
retailers’ needs, visit Sensormatic Solutions “North America’s
Busiest Holiday Shopping Days of 2023” report. For more Sensormatic
Solutions holiday insights, use #SensormaticHolidays2023 to follow
along on LinkedIn and X.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments
where people live, work, learn and play. As the global leader in
smart, healthy and sustainable buildings, our mission is to
reimagine the performance of buildings to serve people, places and
the planet.
Building on a proud history of nearly 140 years of innovation,
we deliver the blueprint of the future for industries such as
healthcare, schools, data centers, airports, stadiums,
manufacturing and beyond through OpenBlue, our comprehensive
digital offering.
Today, with a global team of 100,000 experts in more than 150
countries, Johnson Controls offers the world's largest portfolio of
building technology and software as well as service solutions from
some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow
@JohnsonControls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions
portfolio of Johnson Controls powering operational excellence at
scale and enabling smart and connected shopper engagement. Our
intelligent digital operating platform - Sensormatic IQ - combines
the full Sensormatic Solutions portfolio, including third-party
data to deliver unmatched insights into shopper experience,
inventory intelligence, loss prevention and operational
effectiveness with advanced technologies, like AI and Machine
Learning. This enables retailers to act on prescriptive and
predictive data-driven outcomes to confidently move into the
future. Please visit Sensormatic Solutions or follow us on
LinkedIn, X, and our YouTube channel.
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version on businesswire.com: https://www.businesswire.com/news/home/20231005555616/en/
Media Contacts Jaclyn Messina Sensormatic Solutions by
Johnson Controls Work: +1 561-235-6458 jaclyn.messina@jci.com Grace
Torrance Matter on behalf of Sensormatic Solutions Work: +1
978-518-4504 jciretail@matternow.com
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