Macy’s partnership with Big Brothers Big
Sisters provides critical funds through a give back campaign,
mentor experiences and a once in a lifetime experience at the
Macy’s Thanksgiving Day Parade®
This holiday season, Macy’s highlights its dedication to youth
empowerment through its partnership with Big Brothers Big Sisters
(BBBS). As part of the brand’s social purpose platform, Mission
Every One, from November 1 through December 24, Macy’s will launch
a special in-store round up (up to $.99) and online donation
campaign to benefit BBBS’ mission of serving young people through
the power of mentorship to help create paths for future success. In
its inaugural year, the partnership prompted Macy’s customers and
colleagues to raise more than $4.8 million to help fuel
life-changing mentoring experiences.
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the full release here:
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Macy's Celebrates the Holiday Season with
Big Brothers Big Sisters (Photo: Business Wire)
Macy’s and BBBS will reinforce a year-round commitment to youth
empowerment and mentorship by fostering a culture that prioritizes
and celebrates this critical relationship building. New this year,
the campaign will create a once in a lifetime experience at the
Macy’s Thanksgiving Day Parade® for adult volunteers (Bigs) and
young people (Littles). Designated Littles will also display their
talent by designing collectible product and becoming the face of
the marketing campaign.
Macy’s customers will also have an opportunity to shop an
exclusive collection of holiday-themed products, styled with
original drawings by 19 Littles for only $19.99. Through December
31, 2023, 50% of the purchase price of the BBBS-designed teddy
bear, ornament and mug will benefit the organization to help create
life-changing mentorships for young people.
“Following a banner kick-off partnership year with Big Brothers
Big Sisters, we are energized to see our colleagues and customers
rally around our commitment to empower young people. This work aims
to inspire the next generation of leaders to achieve their highest
potential,” said Bobby Amirshahi, senior vice president of Macy’s,
Inc. Corporate Communications and head of Macy’s community and
social impact work. “Our social purpose platform Mission Every One
was designed in part to break down barriers to equity and
representation with programs that help young people feel confident
to own their story and pursue their dreams. BBBS plays a critical
role in advancing this work by serving young people through the
power of mentorship.”
"As we once again embark on this exciting journey of partnership
with Macy's during the holiday season, our entire Big Brothers Big
Sisters network is ready and reenergized to build on our work to
create meaningful experiences of positive mentorship for young
people,” said Artis Stevens, president and CEO, Big Brothers Big
Sisters of America. “Together, we believe in the potential of every
child and the transformative impact that mentorship, access, and
opportunities can have on their lives. We look forward to our
continued collaboration to empower youth through mentorship across
the country.”
A Holiday to Remember
This November, and for the first time ever, BBBS with select
Bigs and Littles will perform in the iconic Macy’s Thanksgiving Day
Parade. Thirty Bigs and Littles from a nationwide talent search
will take center stage on the fan favorite Macy’s Singing Christmas
Tree float this Thanksgiving. Joined by 30 talented Macy’s
colleagues, the choir will spread cheer along the route and perform
holiday classics as they herald the one-and-only Santa Claus.
Macy’s partnership with BBBS will also extend into its iconic
Herald Square flagship windows this holiday season. Bigs and
Littles from across the country have been invited to decorate paper
ornaments that will appear on the windows beginning November 16.
The festive windows will also showcase the Little designed product
collection and can be enjoyed at Macy’s Herald Square on West 34th
Street through the New Year.
Mentors for a Brighter Future
Throughout the year, Macy’s is committed to creating
opportunities for Bigs and Littles that promote empowerment,
self-discovery and learning opportunities. This summer, Macy’s,
Inc. hosted an afternoon of candid learning between Littles and
senior leadership. The session – led by Jeff Gennette, Macy’s, Inc.
Chairman and CEO; Tony Spring, Macy’s, Inc. President and Chief
Executive Officer-Elect; and Artis Stevens, BBBS President and CEO
– included an afternoon of lively discussion between leaders and 15
Littles around building professional and peer networks,
self-advocacy, workplace mentorship, and identifying strengths and
being your authentic self at work.
To bring the partnership to life nationwide, select Macy’s
stores will host localized events for Bigs and Littles. Macy’s
Little Breakfasts will create opportunities for youth empowerment
by helping BBBS local agencies kick-off the holiday season in style
with a breakfast reception and shopping spree, complete with gift
cards for Littles to pick out gifts on their list.
Additionally, Macy’s and BBBS will each host a formal
celebration of mentors by offering financial bonuses, internal
recognition, and exposure to senior leadership through the Best
Mentor & Mentee program. Colleagues at both organizations are
encouraged to share examples of where they provided mentorship at a
specific moment in time, peer-to-peer guidance, or a more formal
mentoring relationship, including reverse mentorship. This program
will be available to all Macy’s and BBBS colleagues to promote the
mission behind this important partnership.
For more information, please visit macys.com/purpose. Join the
conversation on social by tagging @macys and @bbbsamerica.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated Macy’s small format stores. Each year, Macy’s
provides millions with unforgettable experiences through Macy’s 4th
of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps
our customers celebrate special moments, big and small. We’re
guided by our purpose—to create a brighter future with bold
representation—that empowers more voice, choice and ownership for
our colleagues, customers and communities.
About Big Brothers Big Sisters
Founded in 1904, Big Brothers Big Sisters is the largest and
most experienced youth mentoring organization in the United States.
The mission of Big Brothers Big Sisters is to create and support
one-to-one mentoring relationships that ignite the power and
promise of youth. Big Brothers Big Sisters' evidence-based approach
is designed to create positive youth outcomes, including
educational success, avoidance of risky behaviors, higher
aspirations, greater confidence, and improved relationships. Big
Brothers Big Sisters has over 230 local agencies serving more than
5,000 communities across all 50 states. For more information, visit
www.bbbs.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20231030333855/en/
Macy’s External Communications Christine Nealon / Ryan Gannon
communications@macys.com
BBBS Communications Jennifer Banks Jennifer.Banks@bbbsa.org
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