From Mozzarella Submarines to Pretzel Swords, Lunchables Brings Snack Time to New Heights with the Debut of New Dunkables
01 Novembro 2023 - 9:01AM
Business Wire
Powered by kid imagination, each Dunkables
variety delivers kid desire and convenience without compromise
Today, Lunchables® introduces Dunkables, a new line-up of snack
combinations designed for kids to grab, dip and top with their
favorite ingredients. Delivering on kid desire and convenience
without compromise, Dunkables offer a wholesome snack option that
powers kids forward through the entire day.
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With two kid-inspired varieties,
Dunkables offer a wholesome snack option that powers kids forward
throughout the day. (Photo: Business Wire)
Lunchables’ Dunkables is grounded in the growing popularity of
kids’ snack time dipping culture, generating thousands of mentions
across social media in the past year alone.1 Each variety is made
up of a wholesome base ingredient and two tasty toppings, providing
families with a convenient, fulsome snack that will keep kids happy
and satisfied until their next meal. Each kid-inspired option is
designed in a perfectly portioned tray for quick and easy snacking
including:
- Mozza Sticks with Marinara & Breadcrumbs: This
protein pick-me-up includes mozzarella cheese sticks, delicious
marinara sauce and the perfect amount of breadcrumbs for
sprinkling, spreading and more.
- Pretzel Twists with PB Spread & Choco Chips: Honey
wheat pretzels serve as the base of this savory-sweet combo,
complemented by creamy peanut butter spread and mini chocolate
chips.
“With the goal to make kid snack time fun, we are constantly
looking for new ways for our product to inspire creativity and
imagination," said Danni Levin, Associate Director of Innovation,
Lunchables. “Tapping into kids’ emerging love for dunking their
foods, this felt like a ripe opportunity to take our brand to the
next level with the launch of Dunkables. Developed to give kids the
power to dip, build and create their ultimate after-school-snack,
Dunkables are powered by kid imagination for endless dipping
possibilities.”
With nearly 50 percent of Lunchables consumed as a snack, the
debut of Dunkables is the latest example of the brand’s commitment
and extension into the snacking category. Looking to move beyond
the lunch-time occasion and provide wholesome snacks to bridge
between meals, Dunkables is the brand’s second innovation tailored
to snack time in 2023, following the debut of Grilled Cheesies this
past summer.
Starting this month, Lunchables Dunkables’ two delicious
varieties can be found in grocery retailers nationwide for an SRP
of $2.49 per unit and $24.60 per case with an additional Chicken
Popper variety to debut in 2024. To learn more about the new
offering and the Lunchables brand, follow along on Lunchables’
Instagram page @lunchables.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn
1Brandwatch Search Data, August 2022 - August 2023
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version on businesswire.com: https://www.businesswire.com/news/home/20231101522650/en/
Media Contacts Amelia Bogert Zeno Group
amelia.bogert@zenogroup.com
Jenna Thornton The Kraft Heinz Company
jenna.thornton@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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