Shopper Traffic Spiked on Black Friday 2023, According to Data From Sensormatic Solutions
25 Novembro 2023 - 3:13PM
Business Wire
- In-store traffic on Nov. 24 was up 4.6% from last year and up
seven points from 2023’s average, according to the brand’s
data
- Black Friday 2023 had the strongest year-over-year traffic
performance in recent years, compared to pre-pandemic norms
Sensormatic Solutions, the leading global retail solutions
portfolio of Johnson Controls, today shared its initial shopper
traffic data from U.S. brick-and-mortar retail stores and shopping
centers on Black Friday. The brand’s analytics revealed that
shopper visits increased 4.6% this Black Friday, Nov. 24, compared
to the previous year. These results represent a positive deviation
from overall year-over-year performance, as traffic has been down
2.4% on average throughout 2023 to date.
“This is an excellent result for retailers,” said Grant
Gustafson, head of retail consulting and analytics at Sensormatic
Solutions. “Though we anticipated an increase, in-store shopper
traffic outperformed our expectations. Consumers are again finding
joy in brick-and-mortar shopping, seeing it as an experience to be
shared with loved ones. It’s a testament to the hard work retailers
have done to streamline journeys and deliver satisfying
experiences.”
In further detail, Sensormatic Solutions data showed that
shoppers head into stores in the early afternoon, as they usually
do. The brand's data showed that 2–3 p.m. was the peak time for
in-store shopping on Black Friday 2023.
“Our main takeaway from these results is their strength compared
to previous years,” Gustafson continued. “This is the most
significant Black Friday increase we’ve seen in recent memory. It’s
great news for retailers and consumers as we head into the
remaining days of the holiday season.”
Looking Ahead
With Christmas falling on a Monday this year, the company’s
predicted busiest days—[nine] of which are still to come—are more
concentrated toward the end of the year than usual. The top 10
busiest days of 2023’s holiday season are likely to account for 40%
of all holiday traffic. Though Sensormatic Solutions anticipates
Black Friday will be the busiest shopping day of the year, there
are still plenty of opportunities for retailers to capture some
holiday magic.
“After falling to third place on our list in 2022, Super
Saturday — which is the day before Christmas Eve this year — is
again the second-busiest day for retailers in 2023 and is expected
to be the final rush of the 2023 holiday season,” Gustafson
continued. “However, it’s important that retailers remember that
our data is designed to apply broadly, to the American retail
industry as a whole. Retailers should also look at their own data
from their traffic solutions in 2017 — the last time Christmas fell
on a Monday — for a more granular view of their store when building
and tailoring promotional and operational plans this December.
These deeper levels of insights will help them see how things
played out for them the last time Christmas fell on a Monday.”
To learn more about how Sensormatic Solutions can help retailers
make the most of the holiday season, visit www.sensormatic.com. For
more Sensormatic Solutions holiday insights use
#SensormaticHolidays2023 to follow along on LinkedIn and X.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments
where people live, work, learn and play. As the global leader in
smart, healthy and sustainable buildings, our mission is to
reimagine the performance of buildings to serve people, places and
the planet.
Building on a proud history of nearly 140 years of innovation,
we deliver the blueprint of the future for industries such as
healthcare, schools, data centers, airports, stadiums,
manufacturing and beyond through OpenBlue, our comprehensive
digital offering.
Today, with a global team of 100,000 experts in more than 150
countries, Johnson Controls offers the world`s largest portfolio of
building technology and software as well as service solutions from
some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow
@Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions
portfolio of Johnson Controls powering operational excellence at
scale and enabling smart and connected shopper engagement. Our
intelligent digital operating platform – Sensormatic IQ – combines
the full Sensormatic Solutions portfolio, including third-party
data to deliver unmatched insights into shopper experience,
inventory intelligence, loss prevention and operational
effectiveness with advanced technologies, like AI and Machine
Learning. This enables retailers to act on prescriptive and
predictive data-driven outcomes to confidently move into the
future. Please visit Sensormatic Solutions or follow us on
LinkedIn, X, and our YouTube channel.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231125286180/en/
Jaclyn Messina Sensormatic Solutions by Johnson Controls
Work: +1 561-235-6458 jaclyn.messina@jci.com
Grace Torrance Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4504 jciretail@matternow.com
Johnson Controls (NYSE:JCI)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Johnson Controls (NYSE:JCI)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024