U.S. Retail Traffic Remained Strong Throughout Extended Black Friday Weekend, According to Sensormatic Solutions Data
28 Novembro 2023 - 4:32PM
Business Wire
- After a positive showing on Black Friday, in-store shopper
traffic remained elevated throughout the weekend, up 3.5% year over
year
- The peak time for in-store shopping across the three days was
2-3 p.m.
Sensormatic Solutions, the leading global retail solutions
portfolio of Johnson Controls, today shared its insights on
in-store shopper traffic over the extended Black Friday weekend in
the United States. The brand’s analytics showed that shopper visits
to brick-and-mortar stores and shopping centers from Nov. 24
through 26 increased 3.5% from 2022. Overall, year-over-year (YOY)
shopper traffic has been relatively flat in 2023, down an average
of just 2.4% throughout the year to date.
In further detail, Sensormatic Solutions traffic data
showed:
- Traffic on Black Friday (Nov. 24) was up 4.6% from 2022 and
seven percentage points compared to 2023’s year-to-date average.
This is the most significant YOY increase the industry has seen in
recent memory (outside of pandemic years).
- YOY traffic on Saturday (Nov. 25) and Sunday (Nov. 26) was
elevated, which is a departure from last year’s trend. In 2022,
shopper traffic dipped following Black Friday’s modest gains, but
foot traffic on Nov. 25 and 26, 2023, increased 2.8% and 1% YOY,
respectively.
- Traffic over the extended Black Friday weekend was up 3.5% from
2022. As in years past, the peak shopping time across all three
days was 2–3 p.m.
“Given the results of Black Friday and the remaining weekend,
retailers have much to celebrate this holiday season,” said Grant
Gustafson, head of retail consulting and analytics at Sensormatic
Solutions. “Shopping as entertainment seems to be a defining
feature of 2023’s holiday season. As they did on Black Friday,
shoppers looked to retail experiences for a way to spend time with
family and friends throughout the weekend.”
Sensormatic Solutions also finalized its analysis of traffic
patterns on Black Friday. With all relevant data considered, the
power of promotions appeared to be at the heart of the strong
shopper turnout on Nov. 24. Holiday shoppers this season are
prepared to spend in person to take advantage of in-store
promotions. Furthermore, the positive results on Nov. 25 may speak
to a larger trend this year, as five of the brand’s remaining
predicted top busiest days in 2023 are Saturdays.
“Brick-and-mortar stores remain the centerpiece of the retail
industry, and consumers are flocking to stores to experience the
joys of in-person shopping,” Gustafson continued. “As we look
toward the rest of the holiday season, retailers should use
insights from Black Friday to fine-tune their plans for the
remaining year. Power Hour reports can shed light on the peak times
for store traffic to inform staffing. At the same time, inventory
data, computer vision, and other tools can help leaders identify
areas ripe for opportunity and make adjustments that drive even
more satisfying holiday shopping experiences.”
To learn more about how Sensormatic Solutions can help retailers
make the most of the holiday season, visit www.sensormatic.com. For
more Sensormatic Solutions holiday insights, use
#SensormaticHolidays2023 to follow along on LinkedIn and X.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments
where people live, work, learn and play. As the global leader in
smart, healthy and sustainable buildings, our mission is to
reimagine the performance of buildings to serve people, places and
the planet.
Building on a proud history of nearly 140 years of innovation,
we deliver the blueprint of the future for industries such as
healthcare, schools, data centers, airports, stadiums,
manufacturing and beyond through OpenBlue, our comprehensive
digital offering.
Today, with a global team of 100,000 experts in more than 150
countries, Johnson Controls offers the world`s largest portfolio of
building technology and software as well as service solutions from
some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow
@Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions
portfolio of Johnson Controls powering operational excellence at
scale and enabling smart and connected shopper engagement. Our
intelligent digital operating platform – Sensormatic IQ – combines
the full Sensormatic Solutions portfolio, including third-party
data to deliver unmatched insights into shopper experience,
inventory intelligence, loss prevention and operational
effectiveness with advanced technologies, like AI and Machine
Learning. This enables retailers to act on prescriptive and
predictive data-driven outcomes to confidently move into the
future. Please visit Sensormatic Solutions or follow us on
LinkedIn, X, and our YouTube channel.
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version on businesswire.com: https://www.businesswire.com/news/home/20231128085750/en/
Jaclyn Messina Sensormatic Solutions by Johnson Controls
Work: +1 561-235-6458 jaclyn.messina@jci.com Grace
Torrance Matter on behalf of Sensormatic Solutions Work:
+1-978-518-4504 jciretail@matternow.com
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