American Express Becomes a Global Sponsor of the Argentine National Teams, Expanding Its Relationship With the Argentine Football Association
06 Fevereiro 2024 - 12:30PM
Business Wire
The Argentine Football Association (AFA) and American Express
(NYSE: AXP) celebrated an expansion of their sponsorship agreement
today at Amex's New York headquarters. American Express became a
Global Sponsor of the Argentine National Teams through 2026,
including the World Champions (Men’s National Team), Women's
National Team, and Youth National Teams.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240206674987/en/
American Express and Argentine Football
Association announce expanded sponsorship. From left to right:
Pablo Diaz, AFA; Lisandro Delfino, American Express; Lionel
Scaloni, AFA; Leandro Petersen, AFA; Mohammed Badi, American
Express (Photo: American Express)
The presentation of the agreement had the notable presence of
the coach of the Argentine National Team, Mr. Lionel Scaloni.
Through the expansion, American Express Card Members around the
world will have early access to preferred seats and locations at
the Men’s National Team matches in Argentina and select
international friendlies. In addition, American Express plans to
offer to select Card Members opportunities to participate in meet
and greets and training sessions, on a limited basis.
In addition to their outstanding sporting achievements, the
Argentine National Team has transcended Argentina's borders gaining
millions of fans worldwide, especially in China, India, and the
United States, some of the countries where the Argentine National
Team are expected to play this year.
In relation to this announcement, Claudio Tapia, President of
AFA, said: "It is important to highlight the global expansion
we have achieved today with a company like American Express. We are
proud of the support and trust that Amex is giving us as the Global
Sponsor of the National Teams. For AFA, it is essential to continue
adding the support of companies of this level, and we are proud to
announce this expansion at the Amex headquarters in the United
States. We thank American Express and the entire management team,
and we are confident that we will continue building a successful
sponsorship for both of us”.
Mohammed Badi, President of Global Network Services at
American Express, said: "Our expanded sponsorship of the
Argentine National Team will elevate the American Express brand
globally and extend the benefits of membership to more people
around the world. We look forward to cheering them on and will be
by their side as the team continues its success following the World
Cup win in 2022.”
In regard to the importance of this agreement for the AFA brand,
Leandro Petersen, AFA's Commercial and Marketing Manager,
said: "The sponsorship, which we are celebrating in New York, is a
testament to the global reach of the AFA brand in strategic
territories such as the United States, the Middle East, China, and
India, where we reaffirm our leadership day after day. The AFA
brand is now consolidated globally with more than 50 top-level
commercial sponsors. This agreement will allow American Express
Card Members to access exclusive experiences and be closer to their
idols, one of the objectives pursued by AFA.”
Lisandro Delfino, Vice President of Global Network Services
Latin America at American Express added: "I am thrilled that a
sponsorship born in Argentina has expanded so quickly to the rest
of the world. The extension of this agreement is proof that
American Express continues to find ways to bring our Card Members
closer to their passions, while creating experiences that make
football even more enjoyable when you’re with Amex."
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
linkedin.com/company/american-express, X.com/americanexpress, and
youtube.com/americanexpress.
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Location: U.S. and Argentina
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version on businesswire.com: https://www.businesswire.com/news/home/20240206674987/en/
MEDIA CONTACTS: American Express: Jorge Guevara,
Vice President, Corporate Affairs & Communications LAC,
jorge.guevara@aexp.com
American Express (NYSE:AXP)
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