With Roku’s All-New NBA FAST Channel and NBA Zone, Basketball Fans Are at the Center of the Action
03 Abril 2024 - 12:00PM
Business Wire
NBA launches first-ever NBA-branded FAST
channel featuring re-airs of games and other NBA content on The
Roku Channel
The NBA Zone will provide access to the NBA
FAST Channel, plus NBA highlights, series, and more all in one
place
Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*,
has partnered with the National Basketball Association (NBA) to
officially launch the first-ever NBA FAST (free ad-supported
streaming TV) channel and the NBA Zone, where basketball fans can
easily find NBA games, highlights, documentaries, original series,
and more. In another move to make TV streaming better for all
viewers, Roku is bringing this unique destination to fans starting
today, through the Sports experience. The Roku Channel is the
inaugural partner of the first-ever NBA FAST channel, which is
available exclusively through The Roku Channel for a limited
time.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240403978989/en/
Roku and the NBA partner to bring fans
the all-new NBA FAST channel and NBA Zone. (Graphic: Business
Wire)
“Roku offers the kind of sports streaming experience that no
other platform has—everything is tailored to the fan, whether
they’re a die-hard fanatic or just getting into the local team,”
said Joe Franzetta, Head of Sports, Roku. “This strategic
league partnership brings us a giant step further in our mission to
make sports programming both easy to find and engaging to watch.
We’re giving our users floor seats to an always-on experience, and
we’re proud to be doing it in close collaboration with the
NBA.”
“We’re thrilled to expand our partnership with Roku with the
NBA’s first FAST Channel and other NBA content and functionality
that will serve as an enticement and on-ramp to live NBA games,”
said Greg Beaton, NBA Senior Vice President of Content
Partnerships. “This partnership supports our goal of reaching
NBA fans with our content in innovative ways.”
With hundreds of programming options to choose from, all in the
NBA Zone, NBA fans and Roku users can stay up to date with their
favorite teams, plus find the latest news, game highlights, and
more. The NBA Zone is located within Sports in Roku’s Home Screen
Menu, and users can also search similar terms with Roku Search or
Roku Voice.
The NBA FAST channel on The Roku Channel will feature classic
games, highlights, recaps, documentaries, original series, studio
shows, and interviews, among other additional content. Viewers can
access the NBA FAST channel on The Roku Channel, within related
zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV
Channel Guide or via The Roku Channel App. Roku will also be
exclusively distributing over 40 live NBA G League games on a
national basis during the 2024-2025 NBA G League season.
As part of this launch, the NBA App will be integrated within
the NBA Zone, offering users quick access to the latest league
news, behind-the-scenes stories, and game clips so that fans never
miss a moment. NBA League Pass, the NBA’s premium live
out-of-market game subscription service, will also be available to
purchase within the offering.
“Bringing the NBA and the #1 TV streaming platform in the U.S.
together in one package is not only good for the fans—it’s also
great for advertisers looking to tap into the power of marketing in
sports,” said Kristina Shepard, VP, Global Advertising Sales and
Partnerships at Roku. “We’re excited to give brands the
opportunity to reach our expanding, highly engaged audience, with
some of the biggest moments of the basketball season yet to
come.”
To learn more, please head to Roku.com. Image assets here.
*By hours streamed (Hypothesis Group: Q4 2023)
About Roku
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and TV-
related audio devices are available in various countries around the
world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
Marks included in this press release are trademarks or
registered trademarks of Roku, Inc. in the U.S. and in other
countries. Tradenames, trademarks, and services marks of other
companies appearing in this press release are the property of their
respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20240403978989/en/
Roku U.S. Brigitte Gilbert Bgilbert@roku.com
Roku (NASDAQ:ROKU)
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