Capri Sun Goes Beyond the Pouch: Launches New Multi-Serve Format with 32 Pouches’ Worth of Classic Fruit Punch Flavor
15 Maio 2024 - 8:01AM
Business Wire
Marking the first innovation in nearly a
decade, the 96-oz. Capri Sun Multi-Serve bottles deliver on
decades-long fan demand for a larger size
For years, Capri Sun fans have called for a larger serving size
to enjoy even more of their childhood favorite drink. In fact,
between 2020 and 2023, a staggering 76 percent of suggestions
received by the Capri Sun call center were about fans wanting a
bigger product size.1 Just in time for summer, the brand is
answering this call with the launch of Capri Sun Multi-Serve, a 96
oz. bottle of Capri Sun’s top-selling Fruit Punch flavor, and the
brand’s first innovation in nearly a decade.
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Just in time for summer, Capri Sun
launches 96 oz. bottles at club retailers nationwide in response to
fan demand. (Photo: Business Wire)
As the brand behind the number one kids’ drink in America, Capri
Sun pouches have largely been for on-the-go occasions. Now, Capri
Sun Multi-Serve is bringing this fan favorite taste to everyone,
particularly to the kitchen table in an additional convenient
format to enjoy with families and bigger groups. Now available
exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco
locations, Capri Sun Multi-Serve delivers great value as a
convenient two-pack with 32 pouches’ worth of juice.
“With this larger format, everyone, including kids at heart, can
bring a piece of their epic childhood to parties, summer gatherings
and even dinnertime at home,” said Jordan Mann, Senior Brand
Manager, Capri Sun. “We’re now able to delight those fans that grew
up on Capri Sun with an offering that suits their needs. They’ve
outgrown the serving size of the pouch, but not their love for
Capri Sun.”
The launch of Capri Sun Multi-Serve marks the brand’s expansion
in the $38 billion Ready to Drink category.2 The latest innovation
is set to drive growth for the brand, especially at a time when
consumers are looking to club retailers for value by buying in bulk
to accommodate many in the household.3
To learn more about Capri Sun’s latest product innovation,
follow @caprisun on Instagram and @caprisun_usa on TikTok.
1 Capri Sun Call Center (2023) 2 Circana, L52 ending 3-31-24 3
Beverage Industry (2023)
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
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Hannah Donohue The Kraft Heinz Company
Hannah.Donohue@kraftheinz.com
Alyssa Schor Zeno Group Alyssa.Schor@zenogroup.com
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