Randstad Selects Accenture Song to Deliver Generative AI-Powered Creative and Content at Scale
29 Maio 2024 - 9:59AM
Business Wire
Accenture Song Appointed as Global Creative and
Content Agency of Record
Accenture Song, the tech-powered creative group of Accenture
(NYSE: ACN), has been appointed by Randstad NV, the world’s largest
talent company, as its global creative and content agency of
record.
In the rapidly changing world of work, Randstad’s vision is to
be the world’s most equitable and specialized talent company.
Realized through its ‘partner for talent’ strategy, Randstad is
focused on ensuring that talent receives the focused support they
require and clients get the specialized skills and expertise their
businesses need. To achieve this Randstad recognizes the
opportunity to build a more engaging brand, prioritizing relevancy
among clients and talent, and investing in modern ways of working,
enabled by generative AI to transform its marketing function.
Accenture Song will help accelerate Randstad’s marketing
transformation in repositioning the brand and creating a content
capability, driving scale and speed, and establishing consistency
in local and global marketing communications, tailored to hiring
needs and specializations. This new content capability will be a
generative AI-powered creative content studio that will use Adobe
Firefly and other generative experience tools for the creation of
compelling content that is on-brand and highly effective.
“The world of work is changing – grappling with talent scarcity
and the impact of new technologies, like AI, transforming how we
will work across all industries,” said Miriam van der Heijden,
chief marketing officer, Randstad. “Accenture Song’s offering will
provide us with new, engaging ways to connect amazing talent with
great employers and we’re confident that the team’s creativity and
unparalleled generative AI expertise will help us to achieve
greater relevancy among our target audiences.”
“Randstad is passionate about its mission to be the world’s most
equitable and specialized talent company,” said Joy Bhattacharya,
managing director, Accenture Song. “Integral to that transformation
is elevating Randstad’s marketing into a world-class capability. By
bringing human creativity and AI together in completely new ways,
Randstad will be strongly positioned to deliver relevance for
talented professionals looking for a clear path to their career
future, wherever they are in the world.”
About Randstad
Randstad is a global talent leader with a vision to be the
world’s most equitable and specialized talent company. As a partner
for talent and through our four specializations - Operational,
Professional, Digital and Enterprise - we provide clients with the
high-quality, diverse and agile workforces they need to succeed in
a talent scarce world. We help people secure meaningful roles,
develop relevant skills and find purpose and belonging in their
workplace. Through the value we create, we are committed to a
better and more sustainable future for all. For more information,
see www.randstad.com.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 742,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
Copyright © 2024 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20240529773948/en/
Elise Martin-Davies Randstad +31 65 102 2437
elise.martin-davies@randstad.com
Rosie Milton-Sch�nemann Accenture Song +44 7769 286 484
rosie.milton@accenture.com
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