The Box Tops app makes it easier than ever for
families to support educators this school year
Box Tops for Education and EGOT-winning, multiplatinum musician
and devoted father, John Legend are teaming up for their new
Champion Legendary Teachers campaign, to show families that buying
Box Tops products and using the Box Tops app is the easiest way to
support educators and earn cash for schools this year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240716454822/en/
John Legend and Box Tops for Education
are teaming up for the Champion Legendary Teachers campaign this
Back-to-School season. (Graphic: Business Wire)
While fundraisers can be a challenge for families and educators
to facilitate each year, Box Tops is an easy way for communities to
earn cash for schools and support teachers. Legend credits the
teachers in his life for where he is today.
That’s why he’s encouraging families to earn for their schools
via the Box Tops app to support the Legendary Teachers in their
lives who they admire most. Simply download the app and buy your
favorite Box Tops participating products like General Mills Big G
Cereals, Fruit Roll-Ups, Betty Crocker and Annie’s Mac &
Cheese, to earn cash for your schools!
“I recently had the heartwarming opportunity to meet inspiring
educators from Westport Heights Elementary School, right in my
backyard of Los Angeles. I was thrilled to help Box Tops award
$30,000 to support their school’s new outdoor space, and I’ve seen
it for myself – downloading the Box Tops app is one of the easiest
ways for families to show support to educators who are making a
difference in our communities,” said Legend. “As a father with a
long-standing passion for education, I’m honored to be partnering
with Box Tops for Education to Champion Legendary Teachers
nationwide as students and teachers head back to the
classroom.”
Westport Heights Elementary School in Los Angeles, where Legend
lives with his family, is a Title 1 school that receives federal
funding to support the academic achievement of low-income students.
With the $30,000 from Box Tops and Legend, Westport Heights plans
to develop an outdoor space for students to learn about
environmental science. Box Tops for Education is also supporting
nine additional schools in need across the country with $30,000
($300K in total).
“Box Tops for Education understands how valuable community
support is for teachers and administrators who are making a
positive impact on their students. That’s why we’re thrilled to
work with John Legend to Champion Legendary Teachers and make it as
easy as possible for families to give back to the educators making
a difference in their lives,” said Lilly Moeding, Box Tops for
Education brand experience manager. “We look forward to seeing
families utilize the Box Tops app to start the school year off
strong for students and teachers nationwide.”
As part of his partnership with Box Tops, Legend will star in a
few short videos on Box Tops’ YouTube page, showcasing the
hilarious realities of being a busy dad while proving to families
that buying Box Tops products is the easiest way to support their
schools and give back to educators.
To make supporting Legendary Teachers even easier, Box Tops’
brand-new Connected Accounts app feature is helping shoppers
seamlessly support their school of choice — without having to scan
and submit receipts! The numbers speak for themselves; since the
launch of Box Tops’ Connected Accounts capability, shoppers with
connected accounts have earned 48% more cash for their schools.
Don’t have the Box Tops for Education app? Champion your
Legendary Teachers by downloading it in the App Store or Google
Play today! For instructions on how to activate and use Connected
Accounts, visit BoxTops4Education.com.
About John Legend
John Legend is an EGOT-winning, critically acclaimed,
multiplatinum musician who has garnered 12 Grammy Awards, an
Academy Award, a Golden Globe Award, a Tony Award and three Emmy
Awards, among others.
Legend is one of only nineteen people in the prestigious EGOT
club. Legend has released nine celebrated albums over the course of
his career, including Get Lifted (2004), Once Again (2006), Evolver
(2008), Love in the Future (2013), Darkness and Light (2016), A
Legendary Christmas Deluxe (2019), Bigger Love (2020), LEGEND
(2022), and most recently, LEGEND (Solo Piano Version) (2023). In
2022, John’s critically acclaimed Las Vegas Residency, “Love In Las
Vegas,” took place at Zappos Theater at Planet Hollywood Resort
& Casino.
Beyond his music career, Legend, along with partners Mike
Jackson and Ty Stiklorius, is a principal of Get Lifted Film Co., a
production company which has developed projects with major networks
including ABC, NBC, FOX, HBO, Showtime, Netflix, and FX. Legend’s
skincare line, Loved01, launched in 2023 and is available online
and through CVS and Walmart. Loved01 is an effective and affordable
unisex skincare brand formulated to treat the needs of melanin-rich
skin.
As an activist, Legend launched FREEAMERICA in 2015 to change
the conversation surrounding criminal justice policies and to end
mass incarceration. Legend serves on the Board of Directors of
Harlem Village Academies and Management Leadership for Tomorrow,
and on the Advisory Boards for The Quattrone Center for the Fair
Administration of Justice at the University of Pennsylvania Carey
Law School and Teach for All.
About Box Tops for Education
America's K-8 schools have earned almost $1 billion through the
Box Tops for Education® program since it was founded by General
Mills in 1996. More than 80,000 schools use that cash to purchase
items such as computers, library books, art supplies, playground
equipment and more. To learn more visit btfe.com.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
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