Companies turn to providers for cloud
capacity, migration help, data modernization to turn AI hopes into
reality, ISG Provider Lens™ report says
Enterprises in Brazil are seeking secure, scalable cloud
platforms for emerging generative AI (GenAI) applications,
accelerating the growth of the AWS ecosystem, according to a new
research report published today by Information Services Group (ISG)
(Nasdaq: III), a leading global technology research and advisory
firm.
The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for
Brazil finds the processing power and other capabilities needed to
train and deploy GenAI models has increased interest in AWS and
other cloud platforms in Brazil. Globally, almost all AWS ecosystem
providers have launched initiatives involving GenAI in the past 12
months, ISG says.
“It is widely expected that GenAI will become indispensable in
nearly every sector in Brazil,” said Anay Nawathe, ISG cloud
delivery lead for the Americas. “It could transform almost all
aspects of human-machine interaction, making the right cloud
platform for GenAI a must-have.”
Most Brazilian companies interested in GenAI have not done
large-scale rollouts but are conducting proofs of concept to
understand its potential applications, the report says. One major
area of interest is automation of routine administrative tasks such
as processing and analyzing large volumes of data to help companies
make better decisions, faster. Another is the creation of chatbots
and virtual assistants to improve interactions with customers.
Rising demand for application modernization also is fueling
cloud adoption in Brazil, ISG says. To boost operational
efficiency, reduce maintenance costs and gain agility, enterprises
are working with service providers on application migration to the
cloud. Mainframe modernization, which is quickly becoming essential
as Brazilian companies look to become more efficient and
competitive, can also include migration to cloud architectures.
A growing number of Brazilian organizations are pursuing data
modernization projects using cloud-based analytics, with an eye
toward better AI implementations. Often, they need to move
incomplete, isolated, low-quality data into high-quality structured
databases for AI-enabled applications such as automated testing and
code refactoring. Companies are also seeking data governance
services, which can ensure data is collected, stored and used
ethically and responsibly.
“Effective data governance minimizes the risks of inaccurate
information and protects against unauthorized access,” said Jan
Erik Aase, partner and global leader, ISG Provider Lens Research.
“Providers help companies use AWS resources while complying with
governance regulations.”
Demand for cost optimization is also expanding the managed
services market in Brazil. As their cloud needs grow with GenAI and
other emerging applications, some companies are re-evaluating their
cloud strategies to balance investment with value. AWS partners are
helping clients implement FinOps practices to better predict costs
and identify savings opportunities. Demand for GreenOps, which
optimizes IT resources to reduce environmental impact, is also
expected to grow.
The report also examines other trends affecting the AWS
ecosystem in Brazil, including expected growth of SAP migration to
AWS and the rising popularity of multi-cloud environments.
For more insights into the AWS-related challenges faced by
enterprises in Brazil, plus ISG’s advice on overcoming those
issues, see the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for
Brazil evaluates the capabilities of 43 providers across five
quadrants: AWS Professional Services, AWS Managed Services, AWS
Data Analytics, AI and ML, AWS SAP Workloads and AWS Brazil Public
Sector — Technology Services.
The report names Accenture and dataRain as Leaders in four
quadrants each. It names BRLink, Compass UOL, Dedalus, IPSense,
Logicalis and TIVIT as Leaders in three quadrants each. Capgemini,
Darede, Embratel, Nextios and SoftwareOne are named as Leaders in
two quadrants each. A3Data, Extreme Group, GFT, MIGNOW, Sky.One, ST
IT Cloud, T-Systems and Wipro are named as Leaders in one quadrant
each.
In addition, Embratel, MadeInWeb and TCS are named as Rising
Stars — companies with a “promising portfolio” and “high future
potential” by ISG’s definition — in one quadrant each.
Customized versions of the report are available from Compass
UOL, Darede, dataRain, Embratel, ST IT Cloud and T-Systems.
In the area of customer experience, Persistent Systems is named
the global ISG CX Star Performer for 2024 among AWS ecosystem
providers. Persistent Systems earned the highest customer
satisfaction scores in ISG's Voice of the Customer survey, part of
the ISG Star of Excellence™ program, the premier quality
recognition for the technology and business services industry.
The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for
Brazil is available to subscribers or for one-time purchase on this
webpage.
About ISG Provider Lens™ Research The ISG Provider Lens™
Quadrant research series is the only service provider evaluation of
its kind to combine empirical, data-driven research and market
analysis with the real-world experience and observations of ISG's
global advisory team. Enterprises will find a wealth of detailed
data and market analysis to help guide their selection of
appropriate sourcing partners, while ISG advisors use the reports
to validate their own market knowledge and make recommendations to
ISG's enterprise clients. The research currently covers providers
offering their services globally, across Europe, as well as in the
U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany,
Switzerland, the Nordics, Australia and Singapore/Malaysia, with
additional markets to be added in the future. For more information
about ISG Provider Lens research, please visit this webpage.
About ISG ISG (Information Services Group) (Nasdaq: III)
is a leading global technology research and advisory firm. A
trusted business partner to more than 900 clients, including more
than 75 of the world’s top 100 enterprises, ISG is committed to
helping corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; strategy
and operations design; change management; market intelligence and
technology research and analysis. Founded in 2006, and based in
Stamford, Conn., ISG employs more than 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241024327392/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
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