Hims & Hers shares an in-depth look into
how weight shapes how Americans feel about themselves, how they
spend money, how it shapes culture, and more
For most Americans, weight is more than just a number. It shapes
our health, our mood, our confidence, our spending, and the
decisions we make in our day to day lives. In fact, 75% of us think
about our weight every single day, and 14% say it’s constantly on
our minds.
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Today, Hims & Hers unveiled The Shape
of America, its end of year report on how weight loss is redefining
our bodies, culture, economy and more. The report uncovers
behaviors, trends and realities about weight loss in America in
2024, while also taking a look at what's ahead for wellness in
2025. (Graphic: Business Wire)
At Hims & Hers (NYSE: HIMS), we know that health is
personal, which is why we focus on making high-quality, affordable
personalized health and wellness solutions to our customers. Along
with prioritizing a high standard of safety and medical expertise,
we make sure we know what our customers care most about when they
are on their health journey. We look to understand what people
worry most about, and feel best about, when it comes to their
health and wellness. This is why we created The Shape of
America, an in-depth look into how Americans feel that weight
loss is redefining our bodies, culture, economy, and more. The 2024
Report leverages data from a nationally representative survey of
Americans, along with insights from our own Hims & Hers
experts, uncovering behaviors, trends, and realities about weight
loss in America, while also taking a look at what’s ahead for
wellness in 2025.
Here are some standout insights American’s shared:
- 85% of Americans believe at least one major aspect of their
life would improve if they lost weight, from living longer to
having better sex
- 83% of Americans are not the weight they’d like to be
- 81% say they’d save money on household expenses if they lost
weight
- 79% would rather be incredibly fit than incredibly famous
- 77% are interested in trying a weight loss method they haven’t
tried yet
- 70% would rather lose 10 pounds than gain 100 friends
- 59% agree, or somewhat agree, that their entire life would
improve if they lost weight
- 54% say their mood fluctuates with the number on their
scale
- 47% of Americans try to lose weight yearly (9%), seasonally
(13%) or constantly (24%)
- 42 lbs is how much weight on average Americans would like to
lose
For many, managing one's weight shapes their mental health as
much as their physical health. In fact, 85% of individuals with
obesity say their weight has had a direct and negative impact on
their day-to-day life as compared to 60% of survey respondents
overall. This affects how people spend their time, what they spend
their money on, and so much more. For example, of the Americans
surveyed, those with obesity are 50% more likely than individuals
without obesity to skip work based on their weight, as well as 2.5X
more likely to withdraw from activities, social plans, and
goals.
In recent years, we’ve seen the cultural sentiment around bodies
shift. Today, the Body Positivity Movement has 72.2M posts on
TikTok and Body Neutrality has nearly 175M. With this progress
though, we’re still seeing Americans judge both themselves and
others based on our shape – 68% of Americans agree that, “People
say they are body positive and accepting of all sizes but I don’t
believe they are being honest. People’s bodies are judged.” And Gen
Zs in the survey reported experiencing more body stigma, shame, and
trauma than other older generations, 54% of Gen Zs say they have
felt, or currently feel, inferior to other people because of their
weight vs. 44% of respondents overall.
As said though, sentiment is changing. There is more focus than
ever before on longevity and increasing our healthspan, or the
period of our lives that we spend in good health. Weight stability,
or body sustainability, is recognized as a first stop in increasing
life expectancy and stretching out our healthy years. 85% of
respondents said at least one aspect of their life would improve if
they lost weight. Living longer topped Boomers’ lists and came in
second among all respondents.
Americans are looking for solutions that work, 74% have weight
maintenance on their mind, either actively (29%)1 or passively
(45%)2. And the top desire for a weight loss plan, according to
Americans, is “That it’s simple to follow.”
We know that weight loss is not one-size-fits-all. Along with
our comprehensive, personalized weight loss offering at Hims &
Hers, we know it’s important to continue a positive dialogue about
everyone’s unique experiences. From mental health, to weight loss,
to everything in between, we celebrate every aspect of their
wellness journeys.
See the full report here to find out more about how people are
thinking about weight in America today.
Survey Methodology
To capture sentiments about how weight shapes America, we
conducted a nationally representative online study among 5,000
adults 18+. The survey was fielded in October 2024 and findings
were analyzed by 60 demographic and psychographic criteria,
including age, gender, race, and geography as well as various
psychographic profiles, such as people who identified as having
overweight or obesity, or those who were using GLP-1
medications.
In addition to the quantitative study, we moderated five,
45-minute Zoom interviews with weight loss experts, including Hims
& Hers medical professionals and health and wellness
influencers with diverse opinions on weight loss and wellness.
About Hims & Hers
Hims & Hers is the leading health and wellness platform on a
mission to help the world feel great through the power of better
health. We believe how you feel in your body and mind transforms
how you show up in life. That’s why we’re building a future where
nothing stands in the way of harnessing this power. Hims & Hers
normalizes health & wellness challenges—and innovates on their
solutions—to make feeling happy and healthy easy to achieve. No two
people are the same, so the company provides access to personalized
care designed for results. For more information, please visit
www.hims.com and www.forhers.com.
1 Combination of those who selected Let’s Go! Maintenance (11%)
and Mo’ Maintenance (18%) 2 Combination of those who selected So-So
Maintenance (22%) or Low Maintenance (23%)
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version on businesswire.com: https://www.businesswire.com/news/home/20241212482551/en/
Press Contact Jinny Davoudi press@forhims.com
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