Iconic franchise and its community of 500M+ pay
homage, look ahead through birthday releases, in-game offerings,
collaborations, and more
Electronic Arts Inc. (NASDAQ: EA) proudly celebrates 25 years of
The Sims™. Since its launch in 2000, The Sims has captivated
players worldwide with its unparalleled creativity and charm. The
beloved life simulation game and pop culture phenomenon started
from humble beginnings but quickly became one of the best-selling
video game franchises of all time, with more than 500 million
lifetime players to date. As The Sims celebrates its 25th birthday,
its commitment to innovation and creativity remains as strong as
ever, with continued expansions designed to inspire and connect
players worldwide.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20250204417126/en/
The Sims will host The Sims 25 Hour
Livestream, uniting the community for an epic, global 25th birthday
celebration of all things The Sims. (Graphic: Business Wire)
Read below and/or visit The Sims newsroom for more about what is
planned as The Sims marks its 25th year milestone.
500 MILLION THANK YOUS
When The Sims first launched, it pioneered the life simulation
genre, which today is one of the fastest-growing segments in the
video game industry. The Sims remains a leader in the genre,
appealing to a diverse global audience and fostering one of the
largest gaming communities particularly among female gamers.
“The Sims is more than just a game – it’s an entertainment
platform offering a canvas for creativity and a medium for
storytelling, amplified by our worldwide community of Simmers,”
said Kate Gorman Revelli, Vice President and General Manager, The
Sims.
“We are proud to have built such a strong community around
shared values over the past 25 years. As we celebrate this
milestone together, we look back at the past and what we have
accomplished so far, while keeping a clear focus on what is next
for The Sims. Our eyes are set on one goal: to continue expanding
The Sims universe across modalities of engagement, including more
entertainment experiences. We have a lot to share over the next 25
years, from a movie to more in-game gameplay, content creation, and
social connection points. We are now more than ever energized to
continue building platforms that involve, engage, reward, and
delight our community.”
WHERE’S THE PARTY AT?
The Sims 25 Hour Livestream on YouTube, Twitch and
TikTok
Today, February 4, beginning at 2 PM PST, The Sims will host The
Sims 25 Hour Livestream, uniting The Sims community for an epic,
global celebration of all things The Sims for 25 consecutive hours
of gameplay, giveaways, and streams that are not to be missed.
Celebrity fans including rapper and singer Doja Cat, rapper Latto,
and Drag Queen comedy duo Trixie Mattel & Katya will join in on
the celebration, making it an unforgettable event for fans. Simmers
can also look forward to appearances from a variety of fan-favorite
Sims storytellers, builders, and streamers from around the world,
including Angelo & Lexy, LoserFruit, Cristinini, Dan &
Phil, Plumbella, SpringSims, Ironmouse, Ebonix, Krystalogy, Julien,
Deligracy, Caryn & Connie, and many more.
Birthday Events and Updates across The Sims 4 and The Sims
FreePlay
Also today, a massive The Sims 4 base game update adds more than
70 new in-game items for all players to enjoy, as well as
introducing a special The Sims 4 Blast From The Past Event.
The Sims 4 music fans will also be rewarded with new songs in
Simlish on the in-game radio from popular musical artists,
including Kim Petras’ “XXX” on the Pop station and Gigi Perez’s
“Fable” on the Alternative station. Simmers can also unlock Keke
Palmer’s “The Game Song” for the Retro station, in The Sims 4 Blast
From The Past Event.
In addition, players of The Sims FreePlay can also celebrate
with special events and rewards and enjoy 25 days of in-game gifts,
featuring some of the most famous items from The Sims’ history.
THE SIMS IS… ICONIC
The Sims and The Sims 2 Retro Re-Releases
Longtime fans and new players alike can experience the magic of
The Sims from the early 2000s, with the re-releases of The Sims and
The Sims 2 with The Sims 25th Birthday Bundle. The bundle began to
roll out globally on January 31, 2025 via EA app™, Epic Games
Store, and Steam® for modern PCs running Windows 10 and 11.
25th Birthday Merch Collection
The Sims 25th Birthday merchandise collection, featuring limited
edition apparel, retro pins, a 2000s-themed gamer mat, and more, is
available on February 5, 2025 at shopthesims.com.
Plumbob Green with Pantone®
The Sims is seeing Plumbob Green with its new official Pantone®
color, created in collaboration with the Pantone Color Institute.
The new signature color pays homage to The Sims’ iconic green
Plumbob, which has become a symbol for personal expression and
creative inspiration. According to the Pantone Color Institute,
Plumbob Green is a supercharged yellow-green imbued with vitality.
A richly saturated hue, its animated appearance exudes a positive
approach and upbeat attitude. The bold Plumbob Green invites a
spirit of playful happiness. Simmers can catch the color Plumbob
Green in the 25th Birthday merchandise collection.
YouTube Collaboration
YouTube has always been a central hub for Simmers to showcase,
stream, and relive their creativity in The Sims. To celebrate
today’s milestone, The Sims is teaming up with YouTube to spotlight
The Sims community across formats on YouTube, from a new effect on
YouTube Shorts to a long form video in partnership with lilsimsie
and many more global Sims creators! Be sure to head to YouTube
today to catch all the surprises in store – including a special
transformation of the YouTube logo (known as the Yoodle). The power
of two iconic symbols – the YouTube icon and the Plumbob – join
together for a special celebration of The Sims community on
YouTube.
The Ultimate Sims Playlist on Spotify
The Sims has teamed up with Spotify for the ultimate throwback:
a playlist curated for you based on YOUR top songs featured in Sims
games. From unforgettable pop hits to beloved indie anthems, this
playlist celebrates the artistry, creativity, and partnerships that
have fueled The Sims community for over two decades. Whether you’ve
been a fan from the start or are just discovering the magic of The
Sims, this playlist is the perfect way to celebrate the soundtrack
that has brought so many player stories to life.
MySims: Cozy Bundle Retro Re-Release
MySims fans can look forward to the PC release of the MySims:
Cozy Bundle on March 18, 2025. The bundle, currently available on
Nintendo Switch, features retro re-releases of two fan-favorite
games, MySims and MySims Kingdom, where players can unleash their
creativity as they explore familiar worlds full of puzzles to
solve, locations to discover, tons of characters with big
personalities to meet, and a lot to build, paint, and decorate.
MySims: Cozy Bundle is available for preorder on PC via EA app™,
Epic Games Store, and Steam®.
Find downloadable assets for The Sims 25th birthday via the EA
Press Portal here. For more information about The Sims and the 25th
Birthday celebrations, check out The Sims 25th Birthday newsroom
post, join The Sims Discord community server, and follow @TheSims
on X, Instagram, and TikTok for the latest news and updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2024, EA posted GAAP net revenue of approximately
$7.6 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for
Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS
F1®. More information about EA is available at www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex
Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies
are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and
F1 are the property of their respective owners and used with
permission.
Category: EA Studios
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250204417126/en/
Tara Moore Global Integrated Communications Director, Lifestyle
tmoore@ea.com Dana Berkowitz Senior Manager, Global Integrated
Communications, Lifestyle dberkowitz@ea.com
Electronic Arts (NASDAQ:EA)
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