Sinclair Becomes First Broadcaster to Implement LIVE AI-Powered Language Translation for Newscasts
27 Fevereiro 2025 - 1:46PM
Business Wire
Sinclair today announced it is pioneering the use of artificial
intelligence to provide real-time live language translation of
local newscasts. The first-of-its-kind test is underway in
Baltimore/WBFF, San Antonio/KABB, West Palm Beach/WPEC, and Las
Vegas/KSNV, allowing viewers to access Spanish language broadcasts
live, in real time.
As the first in broadcast media to implement live AI-powered
translation for local newscasts, Sinclair aims to enhance
accessibility and engagement, enabling non-English-speaking viewers
to stay informed with accurate, real-time translations of critical
news, weather, and community updates.
“At Sinclair, we are committed to leveraging innovative
technology to expand access to local journalism,” said Rob
Weisbord, COO and President, Local Media. “By implementing live AI
translation of our newscasts, we’re breaking down language barriers
and ensuring that more viewers can engage with Sinclair’s trusted
news coverage.”
For this initiative, Sinclair has collaborated with Deeptune, a
leading generative AI language editing company.
"We're thrilled to partner with Sinclair on this groundbreaking
implementation of our real-time AI translation technology. This
collaboration represents a significant step forward in making
critical news accessible to diverse communities and demonstrates
how AI can be deployed responsibly to serve the public interest,”
said Tim Lupo, Founder and CEO, Deeptune.
This real-time AI translation test marks an important step in
broadening local news accessibility. Viewers in the participating
markets can experience this groundbreaking service by tuning in to
their local Sinclair station’s YouTube channel:
Baltimore/WBFF: https://www.youtube.com/@FOXBaltimore
San Antonio/KABB:
https://www.youtube.com/c/KABBFOXSanAntonio
West Palm Beach/WPEC: https://www.youtube.com/@CBS12NewsWPEC
Las Vegas/KSNV: https://www.youtube.com/@News3LasVegas
Sinclair’s use of generative AI began in 2024, when the company
began using AI for language translation with “Petko Unfiltered,” a
Tennis Channel series (as part of Tennis Channel International’s
expansion into additional territories) and in newscasts for use
with severe weather at WPEC during the Hurricane Milton weather
event.
Sinclair is committed to responsible use of AI and is a member
of multiple organizations working to protect content provenance and
address misinformation, including Content Authenticity Initiative
(CAI), and the Coalition for Content Provenance and Authenticity
(C2PA). In addition, Sinclair has created SAIF – Sinclair AI Forum,
an internal, interdepartmental AI workgroup to facilitate knowledge
sharing, governance, compliance, and strategic guidance across the
company.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The
Nest. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20250227138927/en/
Media Contact: Jessica Bellucci,
jbellucci-c@sbgtv.com
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