By Maria Armental 
 

Google is setting up an advisory council to help oversee the development and use of artificial intelligence in research and products, the company said Tuesday in a blog post. www.blog.google/technology/ai/external-advisory-council-help-advance-responsible-development-ai

The eight-member advisory group, which will start meeting next month, will look at issues such as facial recognition and fairness in machine learning, the Alphabet Inc. unit said.

AI uses data-based algorithms to enable computers to emulate human decision-making, handling things such as recognizing and processing images or language.

But it has also drawn regulatory concerns, mainly over the handling of data and potential misuse or abuse from flawed algorithms.

Google came under fire in 2015 when its photo app tagged some black users as gorillas. blogs.wsj.com/digits/2015/07/01/google-mistakenly-tags-black-people-as-gorillas-showing-limits-of-algorithms The company apologized.

"There is still clearly a lot of work to do with automatic image labeling, and we're looking at how we can prevent these types of mistakes from happening in the future," a Google representative said at the time.

Google, a leader in artificial intelligence and machine learning, last summer adopted a set of principles aimed at guiding the ethical development of AI. Last fall, it cited those principles in opting to not bid on a U.S. military contract.

 

Write to Maria Armental at maria.armental@wsj.com

 

(END) Dow Jones Newswires

March 26, 2019 15:52 ET (19:52 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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