iHeartMedia to Enter Metaverse Through Roblox Partnership
12 Janeiro 2022 - 12:52PM
Dow Jones News
By Will Feuer
Audio-media company iHeartMedia Inc. said it plans to create
events and experiences in the metaverse for listeners through a
partnership with Roblox Corp.
IHeartMedia Chief Executive Bob Pittman said it would leverage
its reach across various platforms and its existing broadcast and
podcast hosts to bring more awareness to web3 and the
metaverse.
The company plans to launch a series of nonfungible tokens and
create a tokenized community that would give fans unique access to
new offerings, it said.
IHeartMedia stock rose more than 1% in early morning trading.
Shares climbed 62% last year, outpacing the S&P 500's rise.
Write to Will Feuer at Will.Feuer@wsj.com
(END) Dow Jones Newswires
January 12, 2022 10:37 ET (15:37 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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