UK Regulator Says Meta Has Offered to Limit Its Use of Other Business' Advert Data
26 Maio 2023 - 8:02AM
Dow Jones News
By Joe Hoppe
The U.K. competition regulator said Friday that Meta Platforms
has offered to limit use of other businesses' advert data to
address competition concerns.
The Competition and Markets Authority said Facebook-owner Meta
has offered commitments not to use competitors' advertising data
for its Facebook Marketplace classified ad service. it will also
take steps to restrict the use of ad data for developing other Meta
products available in the U.K. that are in competition with other
advertisers.
If the CMA accepts the commitments, competing advertisers would
be able to opt out from their ad data being used by Meta in the
Facebook Marketplace.
The CMA said its' preliminary view is that the offer from Meta
addresses its competition concerns and it is now consulting on the
proposed commitments before deciding whether to accept them. The
consultation will close on June 26.
The regulator first launched its investigation in June, 2021,
into arrangements which it said appeared to enable Meta' using
certain ad data from businesses using its advertising services, to
develop and improve its own products in competition with those same
advertising customers
Meta is the largest supplier of digital display advertising in
the U.K., earning 4 billion to 5 billion pounds ($4.93
billion-$6.16 billion) from U.K. advertising in 2021.
Write to Joe Hoppe at joseph.hoppe@wsj.com
(END) Dow Jones Newswires
May 26, 2023 06:47 ET (10:47 GMT)
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