Washington, D.C. 20549 

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): October 26, 2023
Harley-Davidson, Inc.
(Exact name of registrant as specified in its charter)
(State or other jurisdiction
of incorporation)
     File Number)
(IRS Employer
Identification No.)
3700 West Juneau Avenue, Milwaukee, Wisconsin 53208
(Address of principal executive offices, including zip code)
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)
Securities registered pursuant to Section 12(b) of the Act:
Title of each class  Trading Symbol  Name of exchange on which registered
COMMON STOCK, $0.01 par value per share  HOG  New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02
Results of Operations and Financial Condition.
On October 26, 2023, Harley-Davidson, Inc. (the “Company”) issued a press release (the “Press Release”) announcing the Company’s third quarter results for the financial period ended September 30, 2023. A copy of the Press Release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K.

Item 9.01 Financial Statements and Exhibits.

(a)Not applicable.
(b)Not applicable.
(c)Not applicable.
(d)Exhibits. The following exhibit is being furnished herewith:
Exhibit No.Description

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: October 26, 2023/s/ Paul J. Krause
Paul J. Krause




Harley-Davidson Delivers Third Quarter Financial Results

MILWAUKEE (October 26, 2023) – Harley-Davidson, Inc. (“Harley-Davidson,” “HDI,” or the “Company”) (NYSE: HOG) today reported third quarter 2023 results.

“Against a challenging macro and consumer backdrop, we have been able to achieve a result that preserves profitability at an industry leading level. In addition, we successfully launched our pinnacle CVO motorcycles, with CVO retail sales up 25%,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “Harley-Davidson remains committed to its Hardwire strategy with a focus on both desirability and profitability, and we will do everything possible to achieve our goals while being realistic that current market conditions are complex. We are gearing up for ’24 and will ensure that we are fully aligned and ready as we close out the year with Q4.”

Third Quarter 2023 Highlights and Results
Strategy remains grounded in desirability and profitability
Successful launch of two new CVO motorcycles, CVO retail sales up +25%, with new features aligning with consumer preferences
HDMC Gross Margin of 31.7%
HDMC Revenue declined 9%, behind a 20% decrease in wholesale shipments
HDFS Revenue increased 15% on higher interest income
LiveWire commenced production and launch of the Del Mar electric motorcycle
Delivered diluted EPS of $1.38
Company reaffirms its most recent full year 2023 outlook

Year-to-date 2023 Highlights and Results
Achieved HDMC Operating Income Margin of 17.4%
HDMC Revenue was up 2 percent versus prior year, with global pricing and improved mix offsetting lower wholesale motorcycle unit shipments
Delivered diluted EPS of $4.65
Repurchased $226 million of shares (6.1 million shares) on a discretionary basis

Third Quarter 2023 Results

Harley-Davidson, Inc. Consolidated Financial Results

$ in millions (except EPS)
3rd quarter
Revenue$1,549$1,649-6 %
Operating Income$209$339-38 %
Net Income Attributable to HDI$199$261-24 %
Diluted EPS$1.38$1.78-22 %

Consolidated revenue was down 6 percent in the third quarter, driven by a revenue decline of 9 percent at HDMC, which was partially offset by revenue growth of 15 percent at HDFS.

Consolidated operating income in the third quarter was down 38 percent, driven by a decline of 37 percent at HDMC, a decline of 27 percent at HDFS, and an operating loss of $25 million in the LiveWire segment. Consolidated operating income margin in the third quarter was 13.5 percent compared to 20.6 percent in the third quarter a year ago.

Harley-Davidson Motor Company (HDMC) – Results

$ in millions
3rd quarter
Motorcycle Shipments (thousands)45.356.9-20 %
Revenue$1,297$1,422-9 %
   Motorcycles$1,023$1,129-9 %
   Parts & Accessories$185$201-8 %
   Apparel$49$70-29 %
   Licensing$10$11-10 %
Gross Margin31.7%34.4%-2.7 pts.
Operating Income$175$279-37%
Operating Income Margin13.5%19.6%-6.1 pts.

Third quarter global motorcycle shipments decreased 20 percent, due to the production suspension announced in late Q2 2023, prudent dealer inventory management and market conditions, in line with our latest guidance. Revenue was down 9 percent, with improved mix and global pricing partially offsetting unit declines. Parts & Accessories revenue was down 8 percent largely in-line with revenue from Motorcycles. Apparel revenue was down 29 percent driven by lower volumes in North America.

Third quarter gross margin was down 2.7 points behind the impacts of lower volumes, unfavorable manufacturing impacts, and foreign currency, more than offsetting the benefits of pricing and shipment mix. Third quarter operating income margin fell by 6.1 points due to higher operating expense, including higher people costs and marketing spend.

Harley-Davidson Retail Motorcycle Sales
(excludes LiveWire units)

Motorcycles (thousands)
3rd quarter
North America27.332.0-15 %
EMEA7.89.0-13 %
Asia Pacific5.87.6-24 %
Latin America0.70.7-11 %
Worldwide Total41.749.4-16 %

Global retail sales of Harley-Davidson motorcycles in the third quarter were down 16 percent versus prior year, adversely impacted primarily by macro conditions in key geographies. North America retail performance was down 15 percent, impacted by both the high interest rate environment in North America and discontinuation of legacy Sportster at the end of 2022. The decline in EMEA of 13 percent was driven by weakness in the German regional market and the planned unit mix shift towards the profitable core product segments. The decline in APAC of 24 percent was primarily driven by weaker than expected demand in China. Latin America sales declines were driven by weakness in Brazil, partially offset by growth in Mexico.


Harley-Davidson Financial Services (HDFS) – Results

$ in millions
3rd quarter
Operating Income$59$81-27 %

HDFS revenue was up $32 million in the third quarter, an increase of 15% versus prior year, driven primarily by higher interest income. HDFS operating income decline of $22 million, or down 27 percent, was driven by an increased provision for credit losses and higher interest expense. The increase in the provision for credit losses was driven by several factors relating to the current macroeconomic environment. Total quarter ending net finance receivables were $7.7 billion, which was up 4 percent versus prior year, driven primarily by an increase in wholesale commercial lending receivables.

LiveWire – Results

$ in millions
3rd quarter
Electric Motorcycle Shipments (units)50206-76 %
Revenue$8$15-45 %
Operating Loss($25)($21)NM
NM – not meaningful

With the majority of Del Mar shipments landing in Q4, LiveWire revenue for the third quarter was down versus prior year. LiveWire operating loss of $25 million in the third quarter, in-line with expectations, was driven by product development and other spending associated with the launch of the Del Mar electric motorcycle.

Other Harley-Davidson, Inc. 2023 Results – through end of Q3 2023

Generated $707 million of cash from operating activities
Effective tax rate was 22 percent
Paid cash dividends of $73 million
Repurchased $226 million of shares (6.1 million shares) on a discretionary basis
Cash and cash equivalents of $1.9 billion at the end of the quarter
Financing raised for HDFS of $2.5 billion

2023 Financial Outlook

For the full year 2023, the Company reaffirms its most recent guidance and continues to expect:
HDMC: revenue growth of flat to 3% and operating income margin of 13.9 to 14.3%
HDFS: operating income decline of 20 to 25%
LiveWire: motorcycle unit sales of 600–1,000 and operating loss of $115 to $125 million
Harley-Davidson, Inc.: capital investments of $225 to $250 million

New Segment Reporting Structure

LiveWire Group, Inc. (“LiveWire Group”) became a separate public company trading on the New York Stock Exchange (Ticker: LVWR) on September 27, 2022. Harley-Davidson has a controlling equity interest in LiveWire Group and continues to consolidate LiveWire Group results with adjustments for non-controlling shareholder interests. Net Income attributable to Harley-Davidson, Inc. and EPS reflect these adjustments.

Beginning with the fourth quarter of 2022, new business segment reporting now includes:

Harley-Davidson Motor Company (HDMC): Group that is accountable for the design, manufacturing, marketing and sales of Harley-Davidson motorcycles and related products

Harley-Davidson Financial Services (HDFS): Group that provides motorcycle and related products financing and insurance products and services for our dealers and retail customers
LiveWire: Group that is accountable for the design, marketing and sales of LiveWire electric motorcycles and related products, including STACYC electric balance bikes

Prior period segment results have been retrospectively adjusted based on the new segments. In addition, the consolidated results will continue to be reflected by:

Harley-Davidson, Inc. (HDI): Corporate entity for the overall Company, under which HDMC, HDFS and LiveWire operate

Company Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States. LiveWire is the future in the making for the pursuit of urban adventure and beyond. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson and capitalizing on a decade of learnings in the EV sector, LiveWire's ambition is to be the most desirable electric motorcycle brand in the world. Learn more at harley-davidson.com and livewire.com.

Harley-Davidson will discuss its financial results and outlook on an audio webcast at 8:00 a.m. CT today. The webcast login and supporting slides can be accessed at http://investor.harley-davidson.com/news-and-events/events-and-presentations. The audio replay will be available by approximately 10:00 a.m. CT.

Cautionary Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” “may,” “will,” “estimates,” “targets,” “intends,” "forecasts," "sees," or words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this press release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this press release are only made as of the date of this press release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the Company’s ability to: (a) execute its business plans and strategies, including The Hardwire, each of the pillars, and the evolution of LiveWire as a standalone brand, which includes the risks noted below; (b) manage supply chain and logistics issues, including quality issues, availability of semiconductor chip components and the ability to find alternative sources of those components in a timely manner, unexpected interruptions or price increases caused by supplier volatility, raw material shortages, inflation, war or other hostilities, including the conflict in Ukraine, or natural disasters and longer shipping times and increased logistics costs, including by successfully implementing pricing surcharges; (c) accurately analyze, predict and react to changing market conditions and successfully adjust to shifting global consumer needs and interests; (d) realize the expected business benefits from LiveWire operating as a separate public company, which may be affected by, among other things: (I) the ability of LiveWire to: (1) execute its plans to develop, produce, market and sell its electric vehicles; (2) achieve profitability, which is dependent on the successful development and commercial introduction and acceptance of its electric vehicles, and its services, which may not occur; (3) adequately control the costs of its operations as a new entrant into a new space; (4) develop, maintain and strengthen its brand; (5) execute its plans to develop, produce, market and sell its electric vehicles on expected timelines;

and (6) effectively establish and maintain cooperation from its retail partners, largely drawn from the Company's traditional motorcycle dealer network, to be able to effectively establish or maintain relationships with customers for electric vehicles; (II) competition; and (III) other risks and uncertainties indicated in documents filed with the SEC by the Company or LiveWire Group, Inc., including those risks and uncertainties noted in Risk Factors under Item 1.A of LiveWire Group Inc.'s Annual Report on Form 10-K for the year ended December 31, 2022; (e) successfully access the capital and/or credit markets on terms that are acceptable to the Company and within its expectations; (f) successfully carry out its global manufacturing and assembly operations; (g) develop and introduce products, services and experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide the desired financial returns, including successfully implementing and executing plans to strengthen and grow its leadership position in Grand American Touring, large Cruiser and Trike, and grow its complementary businesses; (h) perform in a manner that enables the Company to benefit from market opportunities while competing against existing and new competitors; (i) manage the quality and regulatory non-compliance issues relating to the brake hose assemblies provided to the Company by Proterial Cable America (PCA) in a manner that avoids future quality or non-compliance issues and additional costs or recall expenses that are material; (j) effectively mitigate the impact on the Company’s business of the production suspensions that were caused by the quality issues and regulatory non-compliances of PCA’s brake hose assemblies, including but not limited to the impact on wholesale and retail sales of new motorcycles; (k) manage ongoing risks related to the impact of the COVID-19 pandemic, such as supply chain disruptions, its ability to carry out business as usual, and government actions and restrictive measures implemented in response; (l) successfully appeal: (I) the revocation of the Binding Origin Information (BOI) decisions that allowed the Company to supply its European Union (EU) market with certain of its motorcycles produced at its Thailand operations at a reduced tariff rate and (II) the denial of the Company's application for temporary relief from the effect of the revocation of the BOI decisions; (m) manage and predict the impact that new, reinstated or adjusted tariffs may have on the Company's ability to sell products internationally, and the cost of raw materials and components, including the temporary lifting of the Section 232 steel and aluminum tariffs and incremental tariffs on motorcycles imported into the EU from the U.S., between the U.S. and EU, which expires on December 31, 2023; (n) prevent, detect and remediate any issues with its motorcycles or any issues associated with the manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing; (o) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles; (p) successfully manage and reduce costs throughout the business; (q) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, particularly with the recent turmoil in the banking industry, and the changing domestic and international political environments, including as a result of the conflict in Ukraine; (r) continue to develop the capabilities of its distributors and dealers, effectively implement changes relating to its dealers and distribution methods and manage the risks that its dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand; (s) continue to develop and maintain a productive relationship with Zhejiang Qianjiang Motorcycle Co., Ltd. and launch related products in a timely manner; (t) maintain a productive relationship with Hero MotoCorp as a distributor and licensee of the Harley-Davidson brand name in India; (u) successfully maintain a manner in which to sell motorcycles in China and the Company’s Association of Southeast Asian Nations (ASEAN) countries that does not subject its motorcycles to incremental tariffs; (v) manage its Thailand corporate and manufacturing operation in a manner that allows the Company to avail itself of preferential free trade agreements and duty rates, and sufficiently lower prices of its motorcycles in certain markets; (w) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices; (x) retain and attract talented employees, and eliminate personnel duplication, inefficiencies and complexity throughout the organization; (y) prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or Company data and respond to evolving regulatory requirements regarding data security; (z) manage the credit quality, the loan servicing and collection activities, and the recovery rates of Harley-Davidson Financial Services' loan portfolio; (aa) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the Company's business; (bb) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles; (cc) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities; (dd) manage changes, prepare for, and respond to evolving requirements in legislative and regulatory environments related to its products, services and operations; (ee) manage its exposure to product liability claims and commercial or contractual disputes; (ff) continue to manage the relationships and agreements that the Company has with its labor unions to help drive long-term competitiveness; (gg) achieve anticipated results with respect to the Company's preowned motorcycle program, Harley-Davidson Certified, the Company's H-D1 Marketplace, and Apparel and Licensing; (hh) accurately predict the margins of its segments in light of, among other things, tariffs, inflation, foreign currency exchange rates, the cost associated with product development initiatives and the Company's complex global supply chain; and (ii) optimize capital allocation in light of the Company's capital allocation priorities; and (jj) manage through the effects increased environmental, safety, emissions or other regulations or other influences may have on the business and its operating results.

The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company’s dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company’s dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions, the impact of the COVID-19 pandemic, or other factors.

In recent years, Harley-Davidson Financial Services experienced historically low levels of retail credit losses, but credit losses have been normalizing to higher levels in recent quarters. Further, the Company believes that HDFS's retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions including the impact of inflation, and HDFS's efforts to adjust underwriting criteria based on market and economic conditions, as well as actions that the Company has taken and could take that impact motorcycle values.

The Company's operations, demand for its products, and its liquidity could be adversely impacted by work stoppages, facility closures, strikes, natural causes, widespread infectious disease, terrorism, war or other hostilities, including the conflict in Ukraine, or other factors. Refer to “Risk Factors” under Item 1.A of the Company's Annual Report on Form 10-K for the year ended December 31, 2022 for a discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.

Media Contact:
Jenni Coats

Financial Contact:
Shawn Collins
### (HOG-Earnings)

Harley-Davidson, Inc.
Condensed Consolidated Statements of Operations
(In thousands, except per share amounts)
 Three months endedNine months ended
September 30,
September 25,
September 30,
September 25,
HDMC Revenue$1,296,981 $1,422,254 $4,052,946 $3,968,989 
Gross profit410,690 489,341 1,385,190 1,284,063 
Selling, administrative and engineering expense235,437 210,227 679,864 575,364 
Restructuring expense (benefit)— — (389)
Operating income from HDMC175,253 279,111 705,326 709,088 
LiveWire revenue8,144 14,708 22,932 37,615 
Gross profit (loss)1,092 965 (584)628 
Selling, administrative and engineering expense26,435 22,314 81,290 57,392 
Operating income from HDMC(25,343)(21,349)(81,874)(56,764)
HDFS revenue243,934 211,613 707,390 606,244 
HDFS expense184,559 130,657 530,610 353,003 
Operating income from HDFS59,375 80,956 176,780 253,241 
Operating income209,285 338,718 800,232 905,565 
Other income, net26,814 9,358 54,136 30,443 
Investment income (loss)9,868 1,723 31,044 (3,786)
Interest expense(7,688)(8,124)(23,104)(23,555)
Income before income taxes238,279 341,675 862,308 908,667 
Income tax provision42,176 80,489 190,546 209,130 
Net income$196,103 $261,186 $671,762 $699,537 
Less: Loss attributable to noncontrolling interests2,546 — 9,016 — 
Net income attributable to Harley-Davidson, Inc. $198,649 $261,186 $680,778 $699,537 
Earnings per share:
Basic$1.40 $1.79 $4.74 $4.71 
Diluted$1.38 $1.78 $4.65 $4.68 
Weighted-average shares:
Basic141,622 146,217 143,678 148,673 
Diluted144,321 147,073 146,330 149,535 
Cash dividends per share:$0.1650 $0.1575 $0.4950 $0.4725 
The Company operates in three reportable segments: Harley-Davidson Motor Company (HDMC), LiveWire and Harley-Davidson Financial Services (HDFS). The Company changed its segments in the period ended December 31, 2022. The change has been retrospectively reflected in the Company's results.
LiveWire results presented in the Company's financial statements represent the LiveWire reportable segment as determined in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 280 Segment Reporting which may differ from LiveWire Group, Inc. results.

Harley-Davidson, Inc.
Condensed Consolidated Balance Sheets
(In thousands)
September 30,
December 31,
September 25,
Current assets:
Cash and cash equivalents$1,878,351 $1,433,175 $1,730,250 
Accounts receivable, net315,331 252,225 300,454 
Finance receivables, net2,101,965 1,782,631 1,807,718 
Inventories, net768,765 950,960 680,762 
Restricted cash130,838 135,424 287,264 
Other current assets227,556 196,238 205,734 
5,422,806 4,750,653 5,012,182 
Finance receivables, net5,553,259 5,355,807 5,534,730 
Other long-term assets1,486,151 1,386,016 1,380,699 
$12,462,216 $11,492,476 $11,927,611 
Current liabilities:
Accounts payable and accrued liabilities$968,261 $998,947 $1,149,078 
Short-term deposits, net250,987 79,710 97,856 
Short-term debt815,081 770,468 692,551 
Current portion of long-term debt, net638,496 1,684,782 1,740,422 
2,672,825 3,533,907 3,679,907 
Long-term debt, net 5,856,005 4,457,052 4,738,234 
Other long-term liabilities622,116 594,709 669,260 
Shareholders’ equity3,311,270 2,906,808 2,840,210 
$12,462,216 $11,492,476 $11,927,611 


Harley-Davidson, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
Nine months ended
 September 30,
September 25,
Net cash provided by operating activities$706,767 $574,704 
Cash flows from investing activities:
Capital expenditures(138,902)(84,947)
Finance receivables, net(373,109)(662,949)
Other investing activities878 2,160 
Net cash used by investing activities(511,133)(745,736)
Cash flows from financing activities:
Proceeds from issuance of medium-term notes1,446,304 495,785 
Repayments of medium-term notes (1,056,680)(950,000)
Proceeds from securitization debt1,045,547 1,826,891 
Repayments of securitization debt(930,608)(1,054,939)
Net increase (decrease) in unsecured commercial paper43,523 (60,281)
Borrowings of asset-backed commercial paper42,429 448,255 
Repayments of asset-backed commercial paper(187,599)(228,431)
Net increase in deposits161,157 54,080 
Deposit in advance of business combination— 100,000 
Dividends paid(72,775)(70,163)
Repurchase of common stock(239,428)(338,496)
Other financing activities1,706 (1,237)
Net cash provided by financing activities253,576 221,464 
Effect of exchange rate changes on cash, cash equivalents and restricted cash(8,415)(33,361)
Net increase in cash, cash equivalents and restricted cash$440,795 $17,071 
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period$1,579,177 $2,025,219 
Net increase in cash, cash equivalents and restricted cash440,795 17,071 
Cash, cash equivalents and restricted cash, end of period$2,019,972 $2,042,290 
Reconciliation of cash, cash equivalents and restricted cash on the Consolidated balance sheets to the Consolidated statements of cash flows:
Cash and cash equivalents$1,878,351 $1,730,250 
Restricted cash130,838 287,264 
Restricted cash included in Other long-term assets10,783 24,776 
Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows$2,019,972 $2,042,290 


HDMC Revenue and Motorcycle Shipment Data
Three months endedNine months ended
September 30,
September 25,
September 30,
September 25,
HDMC REVENUE (in thousands)
Motorcycles$1,023,090 $1,128,920 $3,216,387 $3,121,097 
Parts & Accessories184,809 200,708 568,001 580,295 
Apparel49,325 69,819 187,072 198,560 
Licensing9,586 10,662 20,912 28,940 
Other30,171 12,145 60,574 40,097 
$1,296,981 $1,422,254 $4,052,946 $3,968,989 
HDMC U.S. MOTORCYCLE SHIPMENTS30,167 36,997 96,984 100,997 
Grand American Touring(a)
23,781 27,521 76,270 75,291 
Cruiser17,142 17,197 53,876 47,325 
Sport and Lightweight3,103 10,079 15,849 28,185 
Adventure Touring1,243 2,058 4,445 8,743 
45,269 56,855 150,440 159,544 
(a)Includes Trike

LiveWire Motorcycle Shipments50 206 146 528 

HDMC Gross Profit

The estimated impact of significant factors affecting the comparability of gross profit from the third quarter of 2022 to the third quarter of 2023 were as follows (in millions):
Three months endedNine months ended
2022 gross profit$489 $1,284 
Price and sales incentives45 199 
Foreign currency exchange rates and hedging(19)(54)
Shipment mix41 83 
Raw material prices22 
Manufacturing and other costs(61)(58)
2023 gross profit$411 $1,385 


HDFS Receivables Allowance for Credit Losses
Three months endedNine months ended
September 30,
September 25,
September 30,
September 25,
Balance, beginning of period$381,780 $352,137 $358,711 $339,379 
Provision for credit losses60,854 36,617 170,496 94,572 
Charge-offs, net of recoveries(49,920)(28,658)(136,493)(73,855)
Balances, end of period$392,714 $360,096 $392,714 $360,096 

Worldwide Retail Sales of Harley-Davidson Motorcycles(a)
Three months endedNine months ended
September 30,
September 30,
September 30,
September 30,
United States25,336 29,838 81,774 90,823 
Canada2,010 2,153 6,653 7,108 
Total North America27,346 31,991 88,427 97,931 
EMEA7,847 9,002 21,884 23,948 
Asia Pacific5,784 7,629 20,190 20,373 
Latin America681 765 2,108 2,365 
Total worldwide retail sales41,658 49,387 132,609 144,617 
(a)Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

Cover Page
Oct. 26, 2023
Cover [Abstract]  
Document Type 8-K
Document Period End Date Oct. 26, 2023
Entity Registrant Name Harley-Davidson, Inc.
Entity Incorporation, State or Country Code WI
Entity File Number 1-9183
Entity Tax Identification Number 39-1382325
Entity Address, Address Line One 3700 West Juneau Avenue
Entity Address, City or Town Milwaukee
Entity Address, State or Province WI
Entity Address, Postal Zip Code 53208
City Area Code 414
Local Phone Number 342-4680
Title of 12(b) Security COMMON STOCK, $0.01 par value per share
Trading Symbol HOG
Security Exchange Name NYSE
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Entity Emerging Growth Company false
Entity Central Index Key 0000793952
Amendment Flag false
Document Information [Line Items]  
Document Period End Date Oct. 26, 2023

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