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Press Release |
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07.30.2024 |
BBVA reorganizes its global Client Solutions area by segments: Commercial and Retail
In order to take the service and customer experience to the next level, BBVA creates two specialized global areas for each customer segment: Commercial Client
Solutions, which will be led by Jaime Sáenz de Tejada; and Retail Client Solutions, with David Puente at the helm. Additionally, the bank is creating a global unit at the highest level of the organization, Digital Banks, which will be headed
by Murat Kalkan. All of these units will report directly to Onur Genç, CEO of BBVA. The bank also announces other changes at the first executive level of the Group.
“With this reorganization centered on different segments of clients, we are taking a great step to offer them an unparalleled
experience,” said Onur Genç. “With the creation of the Digital Banks area, we will be able to share the best knowledge from our various initiatives and help accelerate the group’s growth.”
The current area of Client Solutions is divided into two new global areas: Commercial Client Solutions and Retail Client Solutions, which will be
responsible for transforming BBVA’s service and value proposition for these two segments of clients.
The Commercial area
will be led by Jaime Sáenz de Tejada, current head of Global Risk Management, and will be responsible for business development for companies throughout the Group. It will bring together specialized teams for these clients that until
now were part of Client Solutions as well as the BBVA Spark unit. In the geographies, the Client Solutions units and the networks devoted to Commercial Banking will be integrated under a head of Commercial Banking, who will be part of the top
management level of the local organization.
The Retail area will have at the helm David Puente, currently head of Client
Solutions. This unit will lead business development for retail clients throughout the Group and integrate all teams devoted to this segment in the current Client Solutions. In the geographies, the Client Solutions units and the networks devoted to
retail clients will be integrated under a head of Retail Banking, who will be at the top level of the local organization.
The
Commercial and Retail units in different geographies will be responsible for the business end to end, including customer experience and financial results in their segments, as well as the local implementation of global initiatives. These units will
report to the global heads of Commercial Client Solutions and Retail Client Solutions, respectively, as well as to their corresponding country manager. The latter will continue to be responsible for the management of the balance sheet and the
P&L in each of the franchises. Local organizational structures and the heads for Commercial and Retail Banking will be defined in the coming weeks.